Why Indian brands can't ignore social media anymore!

myblackbean.com Why Indian Brands CAN'T IGNORE SOCIAL MEDIA ENGAGEMENT anymore Here's everything you need to know about India's social media scenario Based on data collected till November 2011 by The Nielsen Company, AbsolutData, Experian and Juxt ilndia 65 61 million regular users 3% only Mobile users million active Internet users in India 46 mn urban users 16 mn rural users 28% rise from 19% use both 51 million in 2010 4 out of 5 are daily users 78% only PC users Online Activity Search for or buy non-travel products Download music Social networking Pay bills online 95% 76% 74% 69% 62% 61% 59% 51% Emailing Information search Job search Search for or buy travel products facebook Average time spent on facebook per session 31 million active users from India 20 min 46 sec in US 20 min 21 sec in India 38 min 46 sec in Singapore From August 2010 to August 2011 88% increase in market share in India, compared to 5% in US Social Activity Check updates 86% Send messages/mail 82% Share & view photographs 81% Get in touch with old friends 79% Videos & music 73% Keep in touch with family members 73% Use site's applications 63% Discuss products & services 58% Scope out prospective partner 52% Play games 51% Shadow ex-partners 46% Research future employer or employee 43% 67 percent of Indians online use online reviews to help them make purchases e O O e Three out of four will base their purchase decision on the reviews. Three out of five social media users are open to being approached by brands Digital expectations Discounts & Deals 72% Learn about new products & launches 60% Access to better customer service 48% Upcoming & ongoing sales 47% Games / contests / other fun stuff 36% "60% of Indians who are social media users are open to being approached by brands indicating that social media has the ability to change the dynamic between brands and consumers who are typically time-starved and may consider traditional forms of advertising obtrusive and undesirable." Infographic by Sources blog.nielsen.com/nielsenwire/global/connecting-and-engaging-with-digital-indian-consumers/ blog.nielsen.com/nielsenwire/global/indians-now-spend-more-time-on-social-media-sites-than -on-personal-email/ juxtconsult.com/download.asp BLACK BEAN experianplc.com/news/company-news/2011/27-09-2011.aspx ENGAGEMENT myblackbean.com follow us @myblkbean