Why email marketers love iPhone users

How to Thrive in the Booming Mobile Market The number of smartphone owners using mobile Internet grew 45% from 2010 to 2012, and is showing no signs of stopping. For email marketers, this means mobile optimization needs to happen sooner rather than later. Mobile isn't Just for the Young Smartphones usage 40% of under 55s 1 in 4 people over 55 3 of every 4 people use their smartphone for email. Optimigation Doesn't Have to be Complicated Keep it simple Make "short and sweet" your mantra. Limit the subject line to 60 characters. Size it right Have you ever gotten frustrated because you were unable to click a link? Your subscribers are likely to feel the same way. Headline Click space is important Make it at least 44 x 44 pixels. Sed ut perspiciatis unde omnis iste natus error sit voluptatem HINT accusantium doloremque laudantium, totam rem aperiam, Apple® will automatically resize fonts to 13 pixels. eaque ipsa quae ab illo inventore veritatis et quasi architecto For Android and other non-iOS" devices beatae vitae dicta sunt explicabo. BUY OOWI 14 pixels for text 22 pixels for headlines Pay close attention to actual email dimensions. HINT AndroidTM devices will ios devices will automatically resize. cut off at about 320 pixels. Don't Forget the Landing Page HTML ESS Switch over from data-heavy Flash to HTML5 or CSS. HINT ------ Attention spans are short, especially for users on mobile devices. Test your content. Test on different devices Headline Headline Headline and platforms. Check everything, from content to the formatting and cut-offs for the subject line and pre-header. Email Opens by Platform 40 17.5% iPhone iPad Android I BlackBerry 30 13.62% 20 8.93% 10 5.94% 8.46% 5.04% 0.01% 0.24% June 2012 March 2013 In just 9 months, email opens increased by 30%. Understand the Mindset of Mobile Users Know when they check their email. Orchestrate blasts during those time frames. Email and instant messaging make up only 5.3% of a mobile user's device time. You have seconds (or less!) to catch their attention. Source http://blog.getresponse.com/email-marketing-mobile-optimization.html Brought to you by: @getresponse GetResponse