Why An Ad Is Not Just For Christmas

WHY AN AD IS NOT JUST FOR CHRISTMAS 8 MILLION STORIES M&S How successful were UK brands at driving digital engagement and revenue through their Christmas TV campaigns? Each of the three brands examined is represented throughout the infographic by their own colour as seen opposite Sainsbury's ASDA YOUTUBE VIDEO How did the brand ads perform on YouTube? Views & Sentiment 40k 97% 84% 81% 3.2m Views 16.6m % thumbs up on YouTube videos y SOCIAL How did the audience react to the advert in the social sphere? Sentiment & volume of tweets 58% ++++++ +++++ +VE 50% SENTIMENT +++ 27% TWEET VÓLUMĖ SEO SEARCH ENGINE OPTIMISATION Did the brands follow up with effective SEO optimisation efforts on and off-site? Tech On-Page Page Authority Traffic Links Score Score Volume 33% 35% 41 29% 32% 10 60% 38 38% 41% 43% 5% 66 £ MONETISATION M&S How does an effective campaign landing Sainsbury's page promote and monetise the offline campaign? ASDA M&S show how its done effectively below: Link from YouTube to landing page? Yes No No Promote products from advert? Yes No No Promote other Christmas products? 88888 Yes No Yes Gift finder widget offered? Yes No No Link to inspirational content? Yes Yes Yes OVERALL SCORE *** M&S 8 /10 Sainsbury's 5.5 /10 ASDA 5 /10 8 MILLION STORIES www.8ms.com