Who’s Using Google +?

****. -100 WHO'S USING GOOGLE+? We all know about the high profile Google+ users such as Mark Zuckerberg or Sergey Brin, but what about the average user? We take a look at the demographics of Googlet and just how active they are. AGE & GENDER GENDER BREAKDOWN OF GOOGLE USERS Since its initial launch, Google+ has been largely male- dominated with nearly 63 percent male users compared to 37 percent female. The largest group of Google+ users are currently males ages 24-25. 63% 37% AGE AND GENDER OF GOOGLE USERS O FEMALE MALE 25-34 22% 35-44 5% 13% 5% 18-24 24% 18% 12% PERCENTAGE OF GOOGLE USERS NATIONALITY INCOME -100 Like most other social networks, Google+ has its core audience in the United States, but is gaining popularity with the tech-savvy Indian population. Most Google+ users fall into the middle-class income bracket, between $30,000 and $149,000. GOOGLE - USERS BY COUNTRY OF ORIGIN IN MILLION UNIQUE VISITORS (EXCL. MOBILE) GOOGLE USERS BY INCOME 5.3 2.8 MILLION .86 85 71 MILLION 62 51 LESS THAN $30,000 18.3% MILLION MILLION MILLION MILLION MILLION $30,000- $59.999 26.9% $60,000- $99.999 27.7% SI00.000- $149,000 14.8% GREATER THAN $150,000 12.3% 0% 50% 100% U.S. INDIA UK CANADA GERMANY BRAZIL TAIWAN GOOGLE LOSING STEAM? -100 Since its explosion onto the social media scene in June, Google+ has been growing in number of members but wavering in the amount of traffic the site generates. Is Google+ on its way out already? THE INACTIVE MAJORITY SLIPPERY SLOPE While Google+ can boast almost 40 million users, a majority of those are inactive users. In a recent survey of activity on Google+, only 17 percent were considered active and frequent Google+ users. Google+ has been declining in the amount of unique visitors to its site since its peak in September. A very similar pattern emerged when the site was initially launched in July and many early adopters' activity tapered off in August. IN MILLION UNIQUE GLOBAL VISITORS (EXCL MOBILE) 83% 17% 5.3 3.1 13.4 12.3 MILLION MILLION MILLION MILLION 07.11 08.1 09.1 10.1 GOOGLE- PAGES AN INITIAL GROWTH While unique visitors may be slowly declining, a new feature, Google+ Pages, has increased traffic and may be the next big push for the site. Google+ Pages allows brands, products, companies, and organizations to build their own tailored Google+ presence. Since its launch on November 12, 2011, Google+ has seen an initial increase in the number of total U.S. visits. There was a growth of 5 percent over the previous week and 25 percent over the previous month. PERCENTAGE OF TOP I00 BRANDS REPRESENTED ON GOOGLE PAGES TOTAL U.S. VISITS BEFORE AND AFTER GOOGLE PAGES LAUNCH 10.12.11 11.20.11 SINCE NOVEMBER 12TH 2011 LAUNCH 5.1 6.8 61% MILLION MILLION 10.12.11 11.20.11 SOURCES: EXPERIANHITWISE.COM I COMPETE.COM I TECHCRUNCH.COM I BIME ANALYTICS I SLATE.COM I SEJ.COM I HUFFINGTONPOST.COM I SEARCHENGINEWATCH.COM I Flowtown. In Partnership with Column Five 45-54 55+ 0-18