Who Likes What?

OKISSmetrics Who Likes What? Social Media has grown beyond expectations over the past few years, with terms like "Facebook me" becoming a part of the lexicon of everyday life. But while we all may think that everyone is just on one or two sites, the fact remains that different social media venues resonate more with different demographics. Find out who likes what and how these social media channels make an impact. SOCIAL MEDIA BY DEMOGRAPHIC: Division of social network users by gender 54% 52% 64% Facebook Twitter Myspace Myipae ha the grete der d male membeship Division of social network users by income Facebook Twitter Teter hathe lge dvnf eth 27 ing ma Myspace Digg Myp hahledvnfer Division of social network users by age Facebook Twitter Myspace Facebook han the larget divion of olden e eing 45 yearslder. Division of social network users by education level Seme ge Grad Facebook Digg Dig has the lagt h patate degre Seme Cllge Twitter StumbleUpon Twiter has the largetdivion of ues wthasecndary ducation, have atletabachelon dege Some Callge Some Colfage Myspace YouTube WHAT IS AN AFFINITY SCORE? The affinity score shows the relationship between audiences of two sites or between a site and a keyword. That is, the affinity score estimates how many times more likely you are to reach an audience who visits a specific site or searches for specific keywords versus an audience on the internet overall. Affinity Score of Popular Audience Interests By Social Network. Graphic Design Venture Capital Podcasting Public Relations Twitter 11.tx Digg 11.5 14.2x 12 11.9 StumbleUpon అ Seurce hpulimashable.com/201aOocialmediaelections nfographicu Mswww.google.com/lanne hmpullyoutube globalblogpot.com/200Ohetingup200-midhemelectionswith hen ptgtwime.com/20nwo AKISSmetrics The demagrphic pecagehaebemundeduthenetholeunbe