Who is leading the Social Olympics?

G Gorkana Group The Race to Success Gorkana | durrants |metrica Are the Olympics sponsors utilising social media effectively? 10th May: Cadbury Cadbury achieved huge success on social media with its "pass the baton" Twitter campaign. Social Olympics leaders Which topics are driving the conversations? 21st May: Cadbury Cadbury once again saw mentions spike with its campaign to celebrate 100 days to the 18th May: British Airways Paralympics by putting the power of the retweet to further good use. British Airways attracted a lot of attention for transporting the Olympic flame from Greece to Britain in a specially gold painted aircraft dubbed "Firefly". 1st June: Visa confirmed that cash machines at eight Olympic venues would only accept Visa cards. This story caused significant controversy across the social sphere. May June RRITISH Cabar) July Heathrow Making everymey be 19th June: British Airways BA scored huge points its imaginative and fun #HomeAdvantage campaign, which saw its mentions jump for a sustained period. social for SAMSUNG BT மனே adidas 29th June: Coca Cola 26th June: McDonald's McDonald's opened its biggest ever Visa The popularity of boy band The Wanted helped drive Coca Cola coverage. They became Olympic torchbearers in Newton, running with the flame as part of their role as ambassadors for Coca Cola's Future Flames campaign. restaurant in the Olympics Park in London. While McDonald's did not run a significant social campaign behind the launch, the high profile nature of the brand created a buzz 11 July: McDonald's sponsorship caused controversy on social media after it was revealed that sales of chips 9th July: Heathrow Airport across social media channels. Heathrow Airport coverage soared on the back of the installation of huge Olympic rings, mown into the grass in Richmond Park. outside their restaurants in the Olympic Park would not be allowed, unless they are served with fish. Share of voice 6% 7% 15% 8% 11% 14% 7% 10% Where are people engaging? Twitter 54% Blogs 6% Other 19% News 14% Forums 1% Coming Soon Who is influencing the Olympics sponsors' stories? Source: Metrica Radar, the leading social media monitoring and analysis tool. For more information visit: http://gorkana.com/solutions/social-olympics/ * BMW Cadbury RT Adidas McDOnald's * Coca Cola Samsung Heathrow Visa