Which Service Gives Your Videos The Most Exposure?

ONLINE VIDEO PLATFORMS Which Service Gives Your Videos The Most Exposure? Brightcove, Kaltura, Ooyala and JW Player-they all offer a great platform for your online video, but how do you know which one you should use? We took the time to scrounge up the following information to help you determine which video platform will fit your needs. LETS COMPARE UW Player) brightcove Kaltura longtail :OOYALA YEAR FOUNDED 2005 2006 2007 2007 FUNDING HISTORY Six rounds Two rounds Four rounds Not Publicly Available |$44.1m $ | $42m $ $103m CEO Jeremy Allaire Ron Yekutiel Jay Fulcher Dave Otten NUMBER OF M EMPLOYEES 342 f 177 1 115 (According to Linkedin on 1/23/2012) NOTABLE CUSTOMERS The New York Eimes Glam Media The White House GM Aol HBO abc ESFT atat NASDAQ SHOWTIME Disnep THOMSON REUTERS TMZ TV Us s rintel BONY BRIGHTCOVE KALTURA OOYALA LONGTAIL %$4 COST $4 $4 $4 $99-$499 Player is free, $499 per month for the starter package. Pay to add more bandwidth $500 per month for the standard level. Professional and Enterprise but must pay for hosting and additional plugins per month for 3 users. Professional and Enterprise upgades available for to and 3o users. and features. upgrades available. OUT OF THE BOX BRIGHTCOVE KALTURA 0ΟΥALA LONGTAIL Yes Yes Yes N/A CMS (Content Management System) PLAYERS 4 3 AD NETWORKS Yes Yes Yes Custom Set Up ANALYTICS Yes Yes Yes Custom Set Up ilul.. CON 5 SOCIAL MEDIA Yes Yes Yes Installation INTEGRATION IOS, Android, Computer, Digital Set Top Boxes, TV's IOS, Android, Computer, Digital Set Top Bones OS, Android, Computer, Digital Set Top Bones PLATFORMS Configuration of encoding & DEVICES You YOUTUBE Tate DISTRIBUTION Yes Yes Yes Installation THIRD PARTY Yes Yes Yes No TECH. INTEGRATION WordPress, Drupal, WordPress, Drupal, Joomla WordPress, Drupal, loomla WondPress, Drupal, loomla THIRD PARTY CMS'S Adobe/Day, COs. SharePoint Sharepoint 20s10 2010, Ektron, SiApart, Agility, Sitecore, & PaperThin Community, Documentation, Community, Documentation, Training, FAQ's, Human Community. Documentation, Forums, Documentation, Training. FAQ's, Human SUPPORT Training. FAQ's, Human [S24 per site per year TRAFFIC BRIGHTCOVE KALTURA 00YALA LONGTAIL WEBSITE 2011 2011 2011 2011 Monthly unique Viewers in 2011 JEMAMJJASON JTMAMJJASON JEMAMJJASON JEMAMJJASON DEC: 2,586,707 DEC: 2,943.175- DEC: 54.365- DEC: 393.350- facebook.com/Brightcove facebook.com/pages/ Kaltura/69o4tgs facebook.com/Ooyala facebook.com/longtailvideo facebook.count" | 2,421 1218 913 1,414 | 1,414 twitter. Count Obrightcove OKaihura @0oyala Olongtailvideo 1,508 Tweets 3.428 5.584 775 5,229 4,038 7.911 V 1,485 Followers *as of 1/20/2012 BRIGHTCOVE KALTURA OOYALA LONGTAIL WHO'S IT FOR More hand holding than Brightcove More hand holding Turnkey every step of the way on all levels. For the beginner to enterprise Custom from the ground up. Much knowledge and ski required than Brightcove OVERALL RATING 5 4 SOURCES: LONGTAILVIDEO.COMIBRIHTOOVE.cOM deviousmedia.com CRUNCHBASE.COM I UNKEDIN.COM I BUORA.COM COMPETE.COM I FACEOO.COMI TWITTER.COM DeviousMedia edeviousMedia on buitter %24