Where the (inactive) boys are: Google+

-100 WHO'S USING GOOGLE+? We all know about the high profile Google+ users such as Mark Zuckerberg or Sergey Brin, but what about the average user? We take a look at the demographics of Google+ and just how active they are. AGE & GENDER GENDER BREAKDOWN OF GOOGLE USERS Since its initial launch, Google+ has been largely male- dominated with nearly 63 percent male users compared to 37 percent female. The largest group of Google+ users are currently males ages 24-25. 63% 37% AGE AND GENDER OF GOOGLE- USERS FEMALE O MALE 25-34 22% 35-44 5% 13% 18-24 24% PERCENTAGE OF GOOGLE- USERS NATIONALITY INCOME Like most other social networks, Google+ has its core audience in the United States, but is gaining Most Google+ users fall into the middle-class income bracket, between $30,000 and $149,000. popularity with the tech-savvy Indian population. GOOGLE- USERS BY COUNTRY OF ORIGIN IN MILLION UNIQUE VISITORS (EXCL, MOBILE) GOOGLE USERS BY INCOME 5.3 2.8 86 85 71 62 51 LESS THAN $30.000 18.3% MILLION MILLION MILLION MILION MILION MILLION MILLION $30,000- $59.999 26.9% $60,000- $99.999 27.7% $I00,000- $149,000 14.8% GREATER THAN SI50.000 12.3% 100% U.S. INDIA UK CANADA GERMANY BRAZIL TAIWAN GOOGLE LOSING STEAM? Since its explosion onto the social media scene in June, Google+ has been growing in number of members but wavering in the amount of traffic the site generates. Is Google+ on its way out already? THE INACTIVE MAJORITY SLIPPERY SLOPE While Google+ can boast almost 40 million users, a majority of those are inactive users. In a recent survey of activity on Google+, only 17 percent were considered active and frequent Google+ users. Google+ has been declining in the amount of unique visitors to its site since its peak in September. A very similar pattern emerged when the site was initially launched in July and many early adopters' activity tapered off in August. IN MILLION UNIQUE GLOBAL VISITORS (EXCL MOBILE) 83% 17% 5.3 3.1 13.4 12.3 MILLION MILLION MILLION MILION 12 .. 07.1| 09.1 10.1 GOOGLE PAGES AN INITIAL GROWTH While unique visitors may be slowly declining, a new feature, Google+ Pages, has increased traffic and may be the next big push for the site. Google+ Pages allows brands, products, companies, and organizations to build their own tailored Google+ presence. Since its launch on November 12, 2011, Google+ has seen an initial increase in the number of total U.S. visits. There was a growth of 5 percent over the previous week and 25 percent over the previous month. PERCENTAGE OF TOP I0O BRANDS REPRESENTED ON GOOGLE- PAGES TOTAL U.S. VISITS BEFORE AND AFTER GOOGLE- PAGES LAUNCH 10.12.11 11.20.11 SINCE NOVEMBER 12TH 2011 LAUNCH 6.8 61% 5.1 MILLION MILLION 10.12.11 11.20.11 SOURCES: EXPERIANHITWISE.COM I COMPETE.COM I TECHCRUNCH.COM I BIME ANALYTICS I SLATE.COM I SEJ.COM I Flowtown. In Partnership with Column Five HUFFINGTONPOST.COM I SEARCHENGINEWATCH.COM I 45-54 -100 WHO'S USING GOOGLE+? We all know about the high profile Google+ users such as Mark Zuckerberg or Sergey Brin, but what about the average user? We take a look at the demographics of Google+ and just how active they are. AGE & GENDER GENDER BREAKDOWN OF GOOGLE USERS Since its initial launch, Google+ has been largely male- dominated with nearly 63 percent male users compared to 37 percent female. The largest group of Google+ users are currently males ages 24-25. 63% 37% AGE AND GENDER OF GOOGLE- USERS FEMALE O MALE 25-34 22% 35-44 5% 13% 18-24 24% PERCENTAGE OF GOOGLE- USERS NATIONALITY INCOME Like most other social networks, Google+ has its core audience in the United States, but is gaining Most Google+ users fall into the middle-class income bracket, between $30,000 and $149,000. popularity with the tech-savvy Indian population. GOOGLE- USERS BY COUNTRY OF ORIGIN IN MILLION UNIQUE VISITORS (EXCL, MOBILE) GOOGLE USERS BY INCOME 5.3 2.8 86 85 71 62 51 LESS THAN $30.000 18.3% MILLION MILLION MILLION MILION MILION MILLION MILLION $30,000- $59.999 26.9% $60,000- $99.999 27.7% $I00,000- $149,000 14.8% GREATER THAN SI50.000 12.3% 100% U.S. INDIA UK CANADA GERMANY BRAZIL TAIWAN GOOGLE LOSING STEAM? Since its explosion onto the social media scene in June, Google+ has been growing in number of members but wavering in the amount of traffic the site generates. Is Google+ on its way out already? THE INACTIVE MAJORITY SLIPPERY SLOPE While Google+ can boast almost 40 million users, a majority of those are inactive users. In a recent survey of activity on Google+, only 17 percent were considered active and frequent Google+ users. Google+ has been declining in the amount of unique visitors to its site since its peak in September. A very similar pattern emerged when the site was initially launched in July and many early adopters' activity tapered off in August. IN MILLION UNIQUE GLOBAL VISITORS (EXCL MOBILE) 83% 17% 5.3 3.1 13.4 12.3 MILLION MILLION MILLION MILION 12 .. 07.1| 09.1 10.1 GOOGLE PAGES AN INITIAL GROWTH While unique visitors may be slowly declining, a new feature, Google+ Pages, has increased traffic and may be the next big push for the site. Google+ Pages allows brands, products, companies, and organizations to build their own tailored Google+ presence. Since its launch on November 12, 2011, Google+ has seen an initial increase in the number of total U.S. visits. There was a growth of 5 percent over the previous week and 25 percent over the previous month. PERCENTAGE OF TOP I0O BRANDS REPRESENTED ON GOOGLE- PAGES TOTAL U.S. VISITS BEFORE AND AFTER GOOGLE- PAGES LAUNCH 10.12.11 11.20.11 SINCE NOVEMBER 12TH 2011 LAUNCH 6.8 61% 5.1 MILLION MILLION 10.12.11 11.20.11 SOURCES: EXPERIANHITWISE.COM I COMPETE.COM I TECHCRUNCH.COM I BIME ANALYTICS I SLATE.COM I SEJ.COM I Flowtown. In Partnership with Column Five HUFFINGTONPOST.COM I SEARCHENGINEWATCH.COM I 45-54 -100 WHO'S USING GOOGLE+? We all know about the high profile Google+ users such as Mark Zuckerberg or Sergey Brin, but what about the average user? We take a look at the demographics of Google+ and just how active they are. AGE & GENDER GENDER BREAKDOWN OF GOOGLE USERS Since its initial launch, Google+ has been largely male- dominated with nearly 63 percent male users compared to 37 percent female. The largest group of Google+ users are currently males ages 24-25. 63% 37% AGE AND GENDER OF GOOGLE- USERS FEMALE O MALE 25-34 22% 35-44 5% 13% 18-24 24% PERCENTAGE OF GOOGLE- USERS NATIONALITY INCOME Like most other social networks, Google+ has its core audience in the United States, but is gaining Most Google+ users fall into the middle-class income bracket, between $30,000 and $149,000. popularity with the tech-savvy Indian population. GOOGLE- USERS BY COUNTRY OF ORIGIN IN MILLION UNIQUE VISITORS (EXCL, MOBILE) GOOGLE USERS BY INCOME 5.3 2.8 86 85 71 62 51 LESS THAN $30.000 18.3% MILLION MILLION MILLION MILION MILION MILLION MILLION $30,000- $59.999 26.9% $60,000- $99.999 27.7% $I00,000- $149,000 14.8% GREATER THAN SI50.000 12.3% 100% U.S. INDIA UK CANADA GERMANY BRAZIL TAIWAN GOOGLE LOSING STEAM? Since its explosion onto the social media scene in June, Google+ has been growing in number of members but wavering in the amount of traffic the site generates. Is Google+ on its way out already? THE INACTIVE MAJORITY SLIPPERY SLOPE While Google+ can boast almost 40 million users, a majority of those are inactive users. In a recent survey of activity on Google+, only 17 percent were considered active and frequent Google+ users. Google+ has been declining in the amount of unique visitors to its site since its peak in September. A very similar pattern emerged when the site was initially launched in July and many early adopters' activity tapered off in August. IN MILLION UNIQUE GLOBAL VISITORS (EXCL MOBILE) 83% 17% 5.3 3.1 13.4 12.3 MILLION MILLION MILLION MILION 12 .. 07.1| 09.1 10.1 GOOGLE PAGES AN INITIAL GROWTH While unique visitors may be slowly declining, a new feature, Google+ Pages, has increased traffic and may be the next big push for the site. Google+ Pages allows brands, products, companies, and organizations to build their own tailored Google+ presence. Since its launch on November 12, 2011, Google+ has seen an initial increase in the number of total U.S. visits. There was a growth of 5 percent over the previous week and 25 percent over the previous month. PERCENTAGE OF TOP I0O BRANDS REPRESENTED ON GOOGLE- PAGES TOTAL U.S. VISITS BEFORE AND AFTER GOOGLE- PAGES LAUNCH 10.12.11 11.20.11 SINCE NOVEMBER 12TH 2011 LAUNCH 6.8 61% 5.1 MILLION MILLION 10.12.11 11.20.11 SOURCES: EXPERIANHITWISE.COM I COMPETE.COM I TECHCRUNCH.COM I BIME ANALYTICS I SLATE.COM I SEJ.COM I Flowtown. In Partnership with Column Five HUFFINGTONPOST.COM I SEARCHENGINEWATCH.COM I 45-54 -100 WHO'S USING GOOGLE+? We all know about the high profile Google+ users such as Mark Zuckerberg or Sergey Brin, but what about the average user? We take a look at the demographics of Google+ and just how active they are. AGE & GENDER GENDER BREAKDOWN OF GOOGLE USERS Since its initial launch, Google+ has been largely male- dominated with nearly 63 percent male users compared to 37 percent female. The largest group of Google+ users are currently males ages 24-25. 63% 37% AGE AND GENDER OF GOOGLE- USERS FEMALE O MALE 25-34 22% 35-44 5% 13% 18-24 24% PERCENTAGE OF GOOGLE- USERS NATIONALITY INCOME Like most other social networks, Google+ has its core audience in the United States, but is gaining Most Google+ users fall into the middle-class income bracket, between $30,000 and $149,000. popularity with the tech-savvy Indian population. GOOGLE- USERS BY COUNTRY OF ORIGIN IN MILLION UNIQUE VISITORS (EXCL, MOBILE) GOOGLE USERS BY INCOME 5.3 2.8 86 85 71 62 51 LESS THAN $30.000 18.3% MILLION MILLION MILLION MILION MILION MILLION MILLION $30,000- $59.999 26.9% $60,000- $99.999 27.7% $I00,000- $149,000 14.8% GREATER THAN SI50.000 12.3% 100% U.S. INDIA UK CANADA GERMANY BRAZIL TAIWAN GOOGLE LOSING STEAM? Since its explosion onto the social media scene in June, Google+ has been growing in number of members but wavering in the amount of traffic the site generates. Is Google+ on its way out already? THE INACTIVE MAJORITY SLIPPERY SLOPE While Google+ can boast almost 40 million users, a majority of those are inactive users. In a recent survey of activity on Google+, only 17 percent were considered active and frequent Google+ users. Google+ has been declining in the amount of unique visitors to its site since its peak in September. A very similar pattern emerged when the site was initially launched in July and many early adopters' activity tapered off in August. IN MILLION UNIQUE GLOBAL VISITORS (EXCL MOBILE) 83% 17% 5.3 3.1 13.4 12.3 MILLION MILLION MILLION MILION 12 .. 07.1| 09.1 10.1 GOOGLE PAGES AN INITIAL GROWTH While unique visitors may be slowly declining, a new feature, Google+ Pages, has increased traffic and may be the next big push for the site. Google+ Pages allows brands, products, companies, and organizations to build their own tailored Google+ presence. Since its launch on November 12, 2011, Google+ has seen an initial increase in the number of total U.S. visits. There was a growth of 5 percent over the previous week and 25 percent over the previous month. PERCENTAGE OF TOP I0O BRANDS REPRESENTED ON GOOGLE- PAGES TOTAL U.S. VISITS BEFORE AND AFTER GOOGLE- PAGES LAUNCH 10.12.11 11.20.11 SINCE NOVEMBER 12TH 2011 LAUNCH 6.8 61% 5.1 MILLION MILLION 10.12.11 11.20.11 SOURCES: EXPERIANHITWISE.COM I COMPETE.COM I TECHCRUNCH.COM I BIME ANALYTICS I SLATE.COM I SEJ.COM I Flowtown. In Partnership with Column Five HUFFINGTONPOST.COM I SEARCHENGINEWATCH.COM I 45-54 -100 WHO'S USING GOOGLE+? We all know about the high profile Google+ users such as Mark Zuckerberg or Sergey Brin, but what about the average user? We take a look at the demographics of Google+ and just how active they are. AGE & GENDER GENDER BREAKDOWN OF GOOGLE USERS Since its initial launch, Google+ has been largely male- dominated with nearly 63 percent male users compared to 37 percent female. The largest group of Google+ users are currently males ages 24-25. 63% 37% AGE AND GENDER OF GOOGLE- USERS FEMALE O MALE 25-34 22% 35-44 5% 13% 18-24 24% PERCENTAGE OF GOOGLE- USERS NATIONALITY INCOME Like most other social networks, Google+ has its core audience in the United States, but is gaining Most Google+ users fall into the middle-class income bracket, between $30,000 and $149,000. popularity with the tech-savvy Indian population. GOOGLE- USERS BY COUNTRY OF ORIGIN IN MILLION UNIQUE VISITORS (EXCL, MOBILE) GOOGLE USERS BY INCOME 5.3 2.8 86 85 71 62 51 LESS THAN $30.000 18.3% MILLION MILLION MILLION MILION MILION MILLION MILLION $30,000- $59.999 26.9% $60,000- $99.999 27.7% $I00,000- $149,000 14.8% GREATER THAN SI50.000 12.3% 100% U.S. INDIA UK CANADA GERMANY BRAZIL TAIWAN GOOGLE LOSING STEAM? Since its explosion onto the social media scene in June, Google+ has been growing in number of members but wavering in the amount of traffic the site generates. Is Google+ on its way out already? THE INACTIVE MAJORITY SLIPPERY SLOPE While Google+ can boast almost 40 million users, a majority of those are inactive users. In a recent survey of activity on Google+, only 17 percent were considered active and frequent Google+ users. Google+ has been declining in the amount of unique visitors to its site since its peak in September. A very similar pattern emerged when the site was initially launched in July and many early adopters' activity tapered off in August. IN MILLION UNIQUE GLOBAL VISITORS (EXCL MOBILE) 83% 17% 5.3 3.1 13.4 12.3 MILLION MILLION MILLION MILION 12 .. 07.1| 09.1 10.1 GOOGLE PAGES AN INITIAL GROWTH While unique visitors may be slowly declining, a new feature, Google+ Pages, has increased traffic and may be the next big push for the site. Google+ Pages allows brands, products, companies, and organizations to build their own tailored Google+ presence. Since its launch on November 12, 2011, Google+ has seen an initial increase in the number of total U.S. visits. There was a growth of 5 percent over the previous week and 25 percent over the previous month. PERCENTAGE OF TOP I0O BRANDS REPRESENTED ON GOOGLE- PAGES TOTAL U.S. VISITS BEFORE AND AFTER GOOGLE- PAGES LAUNCH 10.12.11 11.20.11 SINCE NOVEMBER 12TH 2011 LAUNCH 6.8 61% 5.1 MILLION MILLION 10.12.11 11.20.11 SOURCES: EXPERIANHITWISE.COM I COMPETE.COM I TECHCRUNCH.COM I BIME ANALYTICS I SLATE.COM I SEJ.COM I Flowtown. In Partnership with Column Five HUFFINGTONPOST.COM I SEARCHENGINEWATCH.COM I 45-54 -100 WHO'S USING GOOGLE+? We all know about the high profile Google+ users such as Mark Zuckerberg or Sergey Brin, but what about the average user? We take a look at the demographics of Google+ and just how active they are. AGE & GENDER GENDER BREAKDOWN OF GOOGLE USERS Since its initial launch, Google+ has been largely male- dominated with nearly 63 percent male users compared to 37 percent female. The largest group of Google+ users are currently males ages 24-25. 63% 37% AGE AND GENDER OF GOOGLE- USERS FEMALE O MALE 25-34 22% 35-44 5% 13% 18-24 24% PERCENTAGE OF GOOGLE- USERS NATIONALITY INCOME Like most other social networks, Google+ has its core audience in the United States, but is gaining Most Google+ users fall into the middle-class income bracket, between $30,000 and $149,000. popularity with the tech-savvy Indian population. GOOGLE- USERS BY COUNTRY OF ORIGIN IN MILLION UNIQUE VISITORS (EXCL, MOBILE) GOOGLE USERS BY INCOME 5.3 2.8 86 85 71 62 51 LESS THAN $30.000 18.3% MILLION MILLION MILLION MILION MILION MILLION MILLION $30,000- $59.999 26.9% $60,000- $99.999 27.7% $I00,000- $149,000 14.8% GREATER THAN SI50.000 12.3% 100% U.S. INDIA UK CANADA GERMANY BRAZIL TAIWAN GOOGLE LOSING STEAM? Since its explosion onto the social media scene in June, Google+ has been growing in number of members but wavering in the amount of traffic the site generates. Is Google+ on its way out already? THE INACTIVE MAJORITY SLIPPERY SLOPE While Google+ can boast almost 40 million users, a majority of those are inactive users. In a recent survey of activity on Google+, only 17 percent were considered active and frequent Google+ users. Google+ has been declining in the amount of unique visitors to its site since its peak in September. A very similar pattern emerged when the site was initially launched in July and many early adopters' activity tapered off in August. IN MILLION UNIQUE GLOBAL VISITORS (EXCL MOBILE) 83% 17% 5.3 3.1 13.4 12.3 MILLION MILLION MILLION MILION 12 .. 07.1| 09.1 10.1 GOOGLE PAGES AN INITIAL GROWTH While unique visitors may be slowly declining, a new feature, Google+ Pages, has increased traffic and may be the next big push for the site. Google+ Pages allows brands, products, companies, and organizations to build their own tailored Google+ presence. Since its launch on November 12, 2011, Google+ has seen an initial increase in the number of total U.S. visits. There was a growth of 5 percent over the previous week and 25 percent over the previous month. PERCENTAGE OF TOP I0O BRANDS REPRESENTED ON GOOGLE- PAGES TOTAL U.S. VISITS BEFORE AND AFTER GOOGLE- PAGES LAUNCH 10.12.11 11.20.11 SINCE NOVEMBER 12TH 2011 LAUNCH 6.8 61% 5.1 MILLION MILLION 10.12.11 11.20.11 SOURCES: EXPERIANHITWISE.COM I COMPETE.COM I TECHCRUNCH.COM I BIME ANALYTICS I SLATE.COM I SEJ.COM I Flowtown. In Partnership with Column Five HUFFINGTONPOST.COM I SEARCHENGINEWATCH.COM I 45-54