What's the future of PR & comms?

Social Media Future Comms 4 think employers will expect all employees to represent their organisation and interact with users on social media. 62% We surveyed over 300 communications professionals about trends in the industry, here is what they said: Convergence 54% Big vs Small Agencies of PR & communications professionals believe distinct marketing, PR and social media roles will merge into a single job title believe brands will question the value for money large agencies offer due to the results small agencies can achieve through comms technology. 75% Distinct markoting PR Social media One Role Creative vs Data Content Creation 44% said content choices for digital campaigns will be based more on creative ideas than on previous performance. Undecided 22% -- --- ---- ---- ----- I-- ---- ---- ---- 64% agree that organisations will rely more on in-house communicators to produce their content rather than external agencies Previous performance Creative ideas 34% 44% ROI from Agencies managing Social Media? Journalistic vs Data Skills Journalistic skills Employment 50% Data skills 50% 50% 48% believe journalistic skills are more important than data skills when recruiting communications employees. Neither Disagree or Agree Disagree Agree 45% of PR & communications professionals neither agree nor disagree that brands using external agencies to manage their social media are getting good value for money. Qualifications Agree Future Role of the Website Disagree 27% Product & Services Info NEWS said in ten years' time, the largest proportion of an organisation's website will be dedicated to Product and Service information. Neither Disagree or Agree Video News Images & Infographics Corporate Info 54% agree communicators will be expected to have advanced qualifications either from university or a professional body Social Media Organisations Updates wont use Websites Blog Articles Other Professional Journalism Brands most admired for being a communications trailblazer 71% said that, as a paid profession, independent, impartial journalism will never die out. Amazon Apple ASOS BBC Brewdog Coca Cola Google Nike Oreo Paddy Power Red Bull Tesco Twitter Virgin. 71% Guardian Heineken IBMInnocent McDonalds 15% 11% 2% 19% NEVER Wiggle Yorkshire 10 Years 50 Years Join the communications revolution. Discover more at bit.ly/whatismnd mynewsdesk