What Makes Social Media so Influential?

DashBurst's picture
If your impression of social media is limited to your friends posting cat videos and teenagers glued to their iPhones – think again. Social media possesses incredible influential power, and since the advent of the Internet it's evolved from a simple way for people to keep in touch into a massive global network connecting organizations, communities and people. Social media is the easiest, fastest and most explosive way to transmit and receive information! And best of all – absolutely anyone can take advantage of it.





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INFLUENCE and SOCIAL MEDIA "It has never been easier to be as influential as you can be today." But just what makes social media such a powerful tool? 1. IT'S UBIQUITOUS Social media use is enormous - and growing. As of January 2013, active monthly membership measured: FACEBOOK 1 BILLION YOUTUBE 800 MILLION GOOGLE+ 343 MILLION TWITTER 200 MILLION LINKEDIN 200 MILLION TUMBLR 77 MILLION FLICKR 75 MILLION PINTEREST 40 MILLION One out of every seven people on earth is on Facebook. 2. IT'S TIME CONSUMING Internet users spend more time per month on social media sites than every before: FACEBOOK 405 MINUTES TUMBLR 89 MINUTES PINTEREST 89 MINUTES TWITTER 21 MINUTES LINKEDIN 17 MINUTES GOOGLE+ 3 MINUTES 3. IT'S HABIT FORMING A recent study suggests social media is hard to separate from real life. Of 1000 people surveyed: 56% check Facebook daily 12% check Facebook every couple of hours 40% don't mind being interrupted for a message 32% check social media during meals 7% would check a message during an intimate moment 4. IT INFLUENCES LIFE OFFLINE Compared to the average internet user, social media users are: 19% more likely to attend a professional sporting event 44% more likely to give their opinion on TV programs 45% more likely to go on a date 47% more likely to spend money on clothing, shoes, and accessories 18% more likely to work out at a gym or health club 26% more likely to give their opinions on politics and current events 75% more likely to spend money on music 5. IT HELPS BUSINESSES Business can take advantage of the prevalence of social media to connect to their consumers 78% USE TWITTER 75% USE FACEBOOK 40% USE LINKEDIN 22% USE WORDPRESS 13% USE FLICKR 11% USE TUMBLR 65% of small business owners said social media helped them stay engaged with customers. 50% of social media users under 35 follow their online friends' product and service recommendations. 64% OR TWITTER USERS and 51% OF FACEBOOK USERS are more likely to buy the brands they follow online. THESE STATS MAKE IT CLEAR THAT SOCIAL MEDIA INFLUENTIAL, IT'S POWERFUL, AND IT'S HERE TO STAY. DASHBURST