Click me
Transcribed

What Does It Take To Be a Social Strategist?

SOCIAL MEDIA FOR THE CAREER MINDED It's clear that social media interaction by businesses is here to stay. With 79% of corporations now utilizing some aspect of social media, a new era in consumer-business relationships has begun. It is the role of a company's social strategist to manage and foster this relationship online. As this new form of communication matures, it will be the social strategists who are proactive and innovative who will excel, while those who stagnate may be replaced by automation or see their positions cannibalized. TODAY'S SOCIAL STRATEGISTS • Social media strategists must develop their own capabilities and profile according to the demands of a global world. PROFILE OF THE SOCIAL STRATEGISTS EXPERIENCE • COLLEGE MAJORS 2% Ph.D. 14% Master's 13.2 yrs 18% Master's OWorking Current Company 6.8 yrs 6 yrs Digital/ Mårketing 3.4 yrs 2.7 yrs 66% Bachelor's 80% Bachelor's 3yrs Social Media From Job From From Job Description Linked in From Description Linked in • GENDER • SENIORITY 5% Male 30% 64% 20% Strategist/ Lead Director 36% Female 36% Manage From Linked in 8% From Other Linked in DEGREE • TWITTER PRESENCE 34% 46% 18% 100% 40% Communication Have Marketing 12% 12% accounts 745 Median # of 3,221 12% Not specified 28% Business 8% 8% 18% 0% followers Average # of followers Technology Other From Linked in • From Job Description • From Linked in WHAT MAKES THEM SUCCESSFUL AT THEIR JOB? igi 45% 58% 46% O 38% 3 13% al.D 16% 24% 37% I'm multi-disciplinary and can wear many hats. I have experience in social media. 6 I have a long-term customer-centric vision for the program. 2 I'm willing to take risks. 3 I can rally different stakeholders across the organization. 4 I can effectively lead a multi-faceted, cross-departmental effort. 7 I can communicate the ROI to executive leadership. 8 I have been working at my company many years. • Typical Duties V Leading the social program V Participating in social media / Acting as a corporate resource for business units J JOB RESPONSIBILITIES FOR THE CORPORATE SOCIAL STRATEGIST 96% 74% 32% 38% 36% 16% 70% 52% Measure and Evangelize a new initiative Develop a strategy and plan Lead and execute a formalized plan report ROI 38% 36% 24% 32% 52% 2% 32% 24% Work with internal stakeholders Work with Monitor competitors and trends Manage a team agencies 24% 18% 8% From Job Description 16% From Linked in 10% Develop internal education and training 0% Implement polices and processes Manage a budget TWO CAREER PATHS • As the industry continues to mature, many social strategists will find themselves at the crossroads of two paths. Ascension of the Strategist Awakening Career Decision PROACTIVE Escape Velocity: Scalable Social Business Programs Storm of Culture Conflict Point Grounded to "Social Media Help Desk" REACTIVE HELP! The Social Strategy Innovator • The Stagnant Social Strategist In this scenario, only the base social activities are utilized; innovation, experimentation, and leadership are not utilized by this type of social strategist. What we are seeing currently is an evolution of business to consumer communication. The methods currently in use will change and evolve. The social strategy innovator will remain on the bleeding edge of new technologies. They will be the first adopters, the advocates for NEWI trying new things, and the forward thinkers who will extract the maximum ROI from these activities. THE SUCCESSFUL SOCIAL STRATEGIST OF THE FUTURE Being a successful social strategist in the future will mean a stronger focus on integration in other business practices and showing ROI, and in many cases, being able monetize social media and even drive profit. TOP INTERNAL OBJECTIVES FOR THE CORPORATE SOCIAL STRATEGIST IN 2011 48% 6 25% Develop a listening/ monitoring solution Creative ROI measurements 37% Develop internal education and training 2 35% Get tools and technologies in place 3] 35% Apply social insights to the product roadmap 30% Increase budget/ head count 8 4 35% 9 E 22% Determine an Create policies and procedures organizational model 32% Get buy-in from stakeholders TOP MEASUREMENT STRATEGIES FOR CORPORATE SOCIAL MEDIA PROGRAMS O Engagement data: retweets, comments, fans, likes, followers, members 40% (2 Sentiment: overall opinion of what people say 46% 35% 3 Website traffic 4 Conversions or leads 66% 6 Customer satisfaction rates: net promoter, survey satisfaction 10% 34% 6 Share of voice or total Mentions O Actual product revenue 22% 28% 8 Other • As the role of social strategist matures, a heavier focus will be placed on proving ROl and measuring the efficacy of social interaction through many, if not all, phases of consumer-business interaction. Successful strategists will be proactive in their goals and look for new ways to integrate and improve the consumer-business relationship. List of potential future integration touch points that a social media strategist may be responsible for: All parts of business/buying cycle • Marketing • Customer acquisition • Customer service • Referrals and lead generation • Customer feedback and retention.and much more For social strategists who are able to look forward, adapt to and adopt new technologies and forms of online communication, and see how these can be integrated into their businesses at multiple touch points, their future looks very bright indeed. SOURCES • http://www.slideshare.net/jeremiah_owyang/career-social-strategist http://mashable.com/2011/02/03/social-media-manager-social-monetization- manager/ • http://mashable.com/2011/01/14/social-media-strategist-future/ Infographic design by VC Uoltier Creative SOCIAL MEDIA FOR THE CAREER MINDED It's clear that social media interaction by businesses is here to stay. With 79% of corporations now utilizing some aspect of social media, a new era in consumer-business relationships has begun. It is the role of a company's social strategist to manage and foster this relationship online. As this new form of communication matures, it will be the social strategists who are proactive and innovative who will excel, while those who stagnate may be replaced by automation or see their positions cannibalized. TODAY'S SOCIAL STRATEGISTS • Social media strategists must develop their own capabilities and profile according to the demands of a global world. PROFILE OF THE SOCIAL STRATEGISTS EXPERIENCE • COLLEGE MAJORS 2% Ph.D. 14% Master's 13.2 yrs 18% Master's OWorking Current Company 6.8 yrs 6 yrs Digital/ Mårketing 3.4 yrs 2.7 yrs 66% Bachelor's 80% Bachelor's 3yrs Social Media From Job From From Job Description Linked in From Description Linked in • GENDER • SENIORITY 5% Male 30% 64% 20% Strategist/ Lead Director 36% Female 36% Manage From Linked in 8% From Other Linked in DEGREE • TWITTER PRESENCE 34% 46% 18% 100% 40% Communication Have Marketing 12% 12% accounts 745 Median # of 3,221 12% Not specified 28% Business 8% 8% 18% 0% followers Average # of followers Technology Other From Linked in • From Job Description • From Linked in WHAT MAKES THEM SUCCESSFUL AT THEIR JOB? igi 45% 58% 46% O 38% 3 13% al.D 16% 24% 37% I'm multi-disciplinary and can wear many hats. I have experience in social media. 6 I have a long-term customer-centric vision for the program. 2 I'm willing to take risks. 3 I can rally different stakeholders across the organization. 4 I can effectively lead a multi-faceted, cross-departmental effort. 7 I can communicate the ROI to executive leadership. 8 I have been working at my company many years. • Typical Duties V Leading the social program V Participating in social media / Acting as a corporate resource for business units J JOB RESPONSIBILITIES FOR THE CORPORATE SOCIAL STRATEGIST 96% 74% 32% 38% 36% 16% 70% 52% Measure and Evangelize a new initiative Develop a strategy and plan Lead and execute a formalized plan report ROI 38% 36% 24% 32% 52% 2% 32% 24% Work with internal stakeholders Work with Monitor competitors and trends Manage a team agencies 24% 18% 8% From Job Description 16% From Linked in 10% Develop internal education and training 0% Implement polices and processes Manage a budget TWO CAREER PATHS • As the industry continues to mature, many social strategists will find themselves at the crossroads of two paths. Ascension of the Strategist Awakening Career Decision PROACTIVE Escape Velocity: Scalable Social Business Programs Storm of Culture Conflict Point Grounded to "Social Media Help Desk" REACTIVE HELP! The Social Strategy Innovator • The Stagnant Social Strategist In this scenario, only the base social activities are utilized; innovation, experimentation, and leadership are not utilized by this type of social strategist. What we are seeing currently is an evolution of business to consumer communication. The methods currently in use will change and evolve. The social strategy innovator will remain on the bleeding edge of new technologies. They will be the first adopters, the advocates for NEWI trying new things, and the forward thinkers who will extract the maximum ROI from these activities. THE SUCCESSFUL SOCIAL STRATEGIST OF THE FUTURE Being a successful social strategist in the future will mean a stronger focus on integration in other business practices and showing ROI, and in many cases, being able monetize social media and even drive profit. TOP INTERNAL OBJECTIVES FOR THE CORPORATE SOCIAL STRATEGIST IN 2011 48% 6 25% Develop a listening/ monitoring solution Creative ROI measurements 37% Develop internal education and training 2 35% Get tools and technologies in place 3] 35% Apply social insights to the product roadmap 30% Increase budget/ head count 8 4 35% 9 E 22% Determine an Create policies and procedures organizational model 32% Get buy-in from stakeholders TOP MEASUREMENT STRATEGIES FOR CORPORATE SOCIAL MEDIA PROGRAMS O Engagement data: retweets, comments, fans, likes, followers, members 40% (2 Sentiment: overall opinion of what people say 46% 35% 3 Website traffic 4 Conversions or leads 66% 6 Customer satisfaction rates: net promoter, survey satisfaction 10% 34% 6 Share of voice or total Mentions O Actual product revenue 22% 28% 8 Other • As the role of social strategist matures, a heavier focus will be placed on proving ROl and measuring the efficacy of social interaction through many, if not all, phases of consumer-business interaction. Successful strategists will be proactive in their goals and look for new ways to integrate and improve the consumer-business relationship. List of potential future integration touch points that a social media strategist may be responsible for: All parts of business/buying cycle • Marketing • Customer acquisition • Customer service • Referrals and lead generation • Customer feedback and retention.and much more For social strategists who are able to look forward, adapt to and adopt new technologies and forms of online communication, and see how these can be integrated into their businesses at multiple touch points, their future looks very bright indeed. SOURCES • http://www.slideshare.net/jeremiah_owyang/career-social-strategist http://mashable.com/2011/02/03/social-media-manager-social-monetization- manager/ • http://mashable.com/2011/01/14/social-media-strategist-future/ Infographic design by VC Uoltier Creative SOCIAL MEDIA FOR THE CAREER MINDED It's clear that social media interaction by businesses is here to stay. With 79% of corporations now utilizing some aspect of social media, a new era in consumer-business relationships has begun. It is the role of a company's social strategist to manage and foster this relationship online. As this new form of communication matures, it will be the social strategists who are proactive and innovative who will excel, while those who stagnate may be replaced by automation or see their positions cannibalized. TODAY'S SOCIAL STRATEGISTS • Social media strategists must develop their own capabilities and profile according to the demands of a global world. PROFILE OF THE SOCIAL STRATEGISTS EXPERIENCE • COLLEGE MAJORS 2% Ph.D. 14% Master's 13.2 yrs 18% Master's OWorking Current Company 6.8 yrs 6 yrs Digital/ Mårketing 3.4 yrs 2.7 yrs 66% Bachelor's 80% Bachelor's 3yrs Social Media From Job From From Job Description Linked in From Description Linked in • GENDER • SENIORITY 5% Male 30% 64% 20% Strategist/ Lead Director 36% Female 36% Manage From Linked in 8% From Other Linked in DEGREE • TWITTER PRESENCE 34% 46% 18% 100% 40% Communication Have Marketing 12% 12% accounts 745 Median # of 3,221 12% Not specified 28% Business 8% 8% 18% 0% followers Average # of followers Technology Other From Linked in • From Job Description • From Linked in WHAT MAKES THEM SUCCESSFUL AT THEIR JOB? igi 45% 58% 46% O 38% 3 13% al.D 16% 24% 37% I'm multi-disciplinary and can wear many hats. I have experience in social media. 6 I have a long-term customer-centric vision for the program. 2 I'm willing to take risks. 3 I can rally different stakeholders across the organization. 4 I can effectively lead a multi-faceted, cross-departmental effort. 7 I can communicate the ROI to executive leadership. 8 I have been working at my company many years. • Typical Duties V Leading the social program V Participating in social media / Acting as a corporate resource for business units J JOB RESPONSIBILITIES FOR THE CORPORATE SOCIAL STRATEGIST 96% 74% 32% 38% 36% 16% 70% 52% Measure and Evangelize a new initiative Develop a strategy and plan Lead and execute a formalized plan report ROI 38% 36% 24% 32% 52% 2% 32% 24% Work with internal stakeholders Work with Monitor competitors and trends Manage a team agencies 24% 18% 8% From Job Description 16% From Linked in 10% Develop internal education and training 0% Implement polices and processes Manage a budget TWO CAREER PATHS • As the industry continues to mature, many social strategists will find themselves at the crossroads of two paths. Ascension of the Strategist Awakening Career Decision PROACTIVE Escape Velocity: Scalable Social Business Programs Storm of Culture Conflict Point Grounded to "Social Media Help Desk" REACTIVE HELP! The Social Strategy Innovator • The Stagnant Social Strategist In this scenario, only the base social activities are utilized; innovation, experimentation, and leadership are not utilized by this type of social strategist. What we are seeing currently is an evolution of business to consumer communication. The methods currently in use will change and evolve. The social strategy innovator will remain on the bleeding edge of new technologies. They will be the first adopters, the advocates for NEWI trying new things, and the forward thinkers who will extract the maximum ROI from these activities. THE SUCCESSFUL SOCIAL STRATEGIST OF THE FUTURE Being a successful social strategist in the future will mean a stronger focus on integration in other business practices and showing ROI, and in many cases, being able monetize social media and even drive profit. TOP INTERNAL OBJECTIVES FOR THE CORPORATE SOCIAL STRATEGIST IN 2011 48% 6 25% Develop a listening/ monitoring solution Creative ROI measurements 37% Develop internal education and training 2 35% Get tools and technologies in place 3] 35% Apply social insights to the product roadmap 30% Increase budget/ head count 8 4 35% 9 E 22% Determine an Create policies and procedures organizational model 32% Get buy-in from stakeholders TOP MEASUREMENT STRATEGIES FOR CORPORATE SOCIAL MEDIA PROGRAMS O Engagement data: retweets, comments, fans, likes, followers, members 40% (2 Sentiment: overall opinion of what people say 46% 35% 3 Website traffic 4 Conversions or leads 66% 6 Customer satisfaction rates: net promoter, survey satisfaction 10% 34% 6 Share of voice or total Mentions O Actual product revenue 22% 28% 8 Other • As the role of social strategist matures, a heavier focus will be placed on proving ROl and measuring the efficacy of social interaction through many, if not all, phases of consumer-business interaction. Successful strategists will be proactive in their goals and look for new ways to integrate and improve the consumer-business relationship. List of potential future integration touch points that a social media strategist may be responsible for: All parts of business/buying cycle • Marketing • Customer acquisition • Customer service • Referrals and lead generation • Customer feedback and retention.and much more For social strategists who are able to look forward, adapt to and adopt new technologies and forms of online communication, and see how these can be integrated into their businesses at multiple touch points, their future looks very bright indeed. SOURCES • http://www.slideshare.net/jeremiah_owyang/career-social-strategist http://mashable.com/2011/02/03/social-media-manager-social-monetization- manager/ • http://mashable.com/2011/01/14/social-media-strategist-future/ Infographic design by VC Uoltier Creative SOCIAL MEDIA FOR THE CAREER MINDED It's clear that social media interaction by businesses is here to stay. With 79% of corporations now utilizing some aspect of social media, a new era in consumer-business relationships has begun. It is the role of a company's social strategist to manage and foster this relationship online. As this new form of communication matures, it will be the social strategists who are proactive and innovative who will excel, while those who stagnate may be replaced by automation or see their positions cannibalized. TODAY'S SOCIAL STRATEGISTS • Social media strategists must develop their own capabilities and profile according to the demands of a global world. PROFILE OF THE SOCIAL STRATEGISTS EXPERIENCE • COLLEGE MAJORS 2% Ph.D. 14% Master's 13.2 yrs 18% Master's OWorking Current Company 6.8 yrs 6 yrs Digital/ Mårketing 3.4 yrs 2.7 yrs 66% Bachelor's 80% Bachelor's 3yrs Social Media From Job From From Job Description Linked in From Description Linked in • GENDER • SENIORITY 5% Male 30% 64% 20% Strategist/ Lead Director 36% Female 36% Manage From Linked in 8% From Other Linked in DEGREE • TWITTER PRESENCE 34% 46% 18% 100% 40% Communication Have Marketing 12% 12% accounts 745 Median # of 3,221 12% Not specified 28% Business 8% 8% 18% 0% followers Average # of followers Technology Other From Linked in • From Job Description • From Linked in WHAT MAKES THEM SUCCESSFUL AT THEIR JOB? igi 45% 58% 46% O 38% 3 13% al.D 16% 24% 37% I'm multi-disciplinary and can wear many hats. I have experience in social media. 6 I have a long-term customer-centric vision for the program. 2 I'm willing to take risks. 3 I can rally different stakeholders across the organization. 4 I can effectively lead a multi-faceted, cross-departmental effort. 7 I can communicate the ROI to executive leadership. 8 I have been working at my company many years. • Typical Duties V Leading the social program V Participating in social media / Acting as a corporate resource for business units J JOB RESPONSIBILITIES FOR THE CORPORATE SOCIAL STRATEGIST 96% 74% 32% 38% 36% 16% 70% 52% Measure and Evangelize a new initiative Develop a strategy and plan Lead and execute a formalized plan report ROI 38% 36% 24% 32% 52% 2% 32% 24% Work with internal stakeholders Work with Monitor competitors and trends Manage a team agencies 24% 18% 8% From Job Description 16% From Linked in 10% Develop internal education and training 0% Implement polices and processes Manage a budget TWO CAREER PATHS • As the industry continues to mature, many social strategists will find themselves at the crossroads of two paths. Ascension of the Strategist Awakening Career Decision PROACTIVE Escape Velocity: Scalable Social Business Programs Storm of Culture Conflict Point Grounded to "Social Media Help Desk" REACTIVE HELP! The Social Strategy Innovator • The Stagnant Social Strategist In this scenario, only the base social activities are utilized; innovation, experimentation, and leadership are not utilized by this type of social strategist. What we are seeing currently is an evolution of business to consumer communication. The methods currently in use will change and evolve. The social strategy innovator will remain on the bleeding edge of new technologies. They will be the first adopters, the advocates for NEWI trying new things, and the forward thinkers who will extract the maximum ROI from these activities. THE SUCCESSFUL SOCIAL STRATEGIST OF THE FUTURE Being a successful social strategist in the future will mean a stronger focus on integration in other business practices and showing ROI, and in many cases, being able monetize social media and even drive profit. TOP INTERNAL OBJECTIVES FOR THE CORPORATE SOCIAL STRATEGIST IN 2011 48% 6 25% Develop a listening/ monitoring solution Creative ROI measurements 37% Develop internal education and training 2 35% Get tools and technologies in place 3] 35% Apply social insights to the product roadmap 30% Increase budget/ head count 8 4 35% 9 E 22% Determine an Create policies and procedures organizational model 32% Get buy-in from stakeholders TOP MEASUREMENT STRATEGIES FOR CORPORATE SOCIAL MEDIA PROGRAMS O Engagement data: retweets, comments, fans, likes, followers, members 40% (2 Sentiment: overall opinion of what people say 46% 35% 3 Website traffic 4 Conversions or leads 66% 6 Customer satisfaction rates: net promoter, survey satisfaction 10% 34% 6 Share of voice or total Mentions O Actual product revenue 22% 28% 8 Other • As the role of social strategist matures, a heavier focus will be placed on proving ROl and measuring the efficacy of social interaction through many, if not all, phases of consumer-business interaction. Successful strategists will be proactive in their goals and look for new ways to integrate and improve the consumer-business relationship. List of potential future integration touch points that a social media strategist may be responsible for: All parts of business/buying cycle • Marketing • Customer acquisition • Customer service • Referrals and lead generation • Customer feedback and retention.and much more For social strategists who are able to look forward, adapt to and adopt new technologies and forms of online communication, and see how these can be integrated into their businesses at multiple touch points, their future looks very bright indeed. SOURCES • http://www.slideshare.net/jeremiah_owyang/career-social-strategist http://mashable.com/2011/02/03/social-media-manager-social-monetization- manager/ • http://mashable.com/2011/01/14/social-media-strategist-future/ Infographic design by VC Uoltier Creative SOCIAL MEDIA FOR THE CAREER MINDED It's clear that social media interaction by businesses is here to stay. With 79% of corporations now utilizing some aspect of social media, a new era in consumer-business relationships has begun. It is the role of a company's social strategist to manage and foster this relationship online. As this new form of communication matures, it will be the social strategists who are proactive and innovative who will excel, while those who stagnate may be replaced by automation or see their positions cannibalized. TODAY'S SOCIAL STRATEGISTS • Social media strategists must develop their own capabilities and profile according to the demands of a global world. PROFILE OF THE SOCIAL STRATEGISTS EXPERIENCE • COLLEGE MAJORS 2% Ph.D. 14% Master's 13.2 yrs 18% Master's OWorking Current Company 6.8 yrs 6 yrs Digital/ Mårketing 3.4 yrs 2.7 yrs 66% Bachelor's 80% Bachelor's 3yrs Social Media From Job From From Job Description Linked in From Description Linked in • GENDER • SENIORITY 5% Male 30% 64% 20% Strategist/ Lead Director 36% Female 36% Manage From Linked in 8% From Other Linked in DEGREE • TWITTER PRESENCE 34% 46% 18% 100% 40% Communication Have Marketing 12% 12% accounts 745 Median # of 3,221 12% Not specified 28% Business 8% 8% 18% 0% followers Average # of followers Technology Other From Linked in • From Job Description • From Linked in WHAT MAKES THEM SUCCESSFUL AT THEIR JOB? igi 45% 58% 46% O 38% 3 13% al.D 16% 24% 37% I'm multi-disciplinary and can wear many hats. I have experience in social media. 6 I have a long-term customer-centric vision for the program. 2 I'm willing to take risks. 3 I can rally different stakeholders across the organization. 4 I can effectively lead a multi-faceted, cross-departmental effort. 7 I can communicate the ROI to executive leadership. 8 I have been working at my company many years. • Typical Duties V Leading the social program V Participating in social media / Acting as a corporate resource for business units J JOB RESPONSIBILITIES FOR THE CORPORATE SOCIAL STRATEGIST 96% 74% 32% 38% 36% 16% 70% 52% Measure and Evangelize a new initiative Develop a strategy and plan Lead and execute a formalized plan report ROI 38% 36% 24% 32% 52% 2% 32% 24% Work with internal stakeholders Work with Monitor competitors and trends Manage a team agencies 24% 18% 8% From Job Description 16% From Linked in 10% Develop internal education and training 0% Implement polices and processes Manage a budget TWO CAREER PATHS • As the industry continues to mature, many social strategists will find themselves at the crossroads of two paths. Ascension of the Strategist Awakening Career Decision PROACTIVE Escape Velocity: Scalable Social Business Programs Storm of Culture Conflict Point Grounded to "Social Media Help Desk" REACTIVE HELP! The Social Strategy Innovator • The Stagnant Social Strategist In this scenario, only the base social activities are utilized; innovation, experimentation, and leadership are not utilized by this type of social strategist. What we are seeing currently is an evolution of business to consumer communication. The methods currently in use will change and evolve. The social strategy innovator will remain on the bleeding edge of new technologies. They will be the first adopters, the advocates for NEWI trying new things, and the forward thinkers who will extract the maximum ROI from these activities. THE SUCCESSFUL SOCIAL STRATEGIST OF THE FUTURE Being a successful social strategist in the future will mean a stronger focus on integration in other business practices and showing ROI, and in many cases, being able monetize social media and even drive profit. TOP INTERNAL OBJECTIVES FOR THE CORPORATE SOCIAL STRATEGIST IN 2011 48% 6 25% Develop a listening/ monitoring solution Creative ROI measurements 37% Develop internal education and training 2 35% Get tools and technologies in place 3] 35% Apply social insights to the product roadmap 30% Increase budget/ head count 8 4 35% 9 E 22% Determine an Create policies and procedures organizational model 32% Get buy-in from stakeholders TOP MEASUREMENT STRATEGIES FOR CORPORATE SOCIAL MEDIA PROGRAMS O Engagement data: retweets, comments, fans, likes, followers, members 40% (2 Sentiment: overall opinion of what people say 46% 35% 3 Website traffic 4 Conversions or leads 66% 6 Customer satisfaction rates: net promoter, survey satisfaction 10% 34% 6 Share of voice or total Mentions O Actual product revenue 22% 28% 8 Other • As the role of social strategist matures, a heavier focus will be placed on proving ROl and measuring the efficacy of social interaction through many, if not all, phases of consumer-business interaction. Successful strategists will be proactive in their goals and look for new ways to integrate and improve the consumer-business relationship. List of potential future integration touch points that a social media strategist may be responsible for: All parts of business/buying cycle • Marketing • Customer acquisition • Customer service • Referrals and lead generation • Customer feedback and retention.and much more For social strategists who are able to look forward, adapt to and adopt new technologies and forms of online communication, and see how these can be integrated into their businesses at multiple touch points, their future looks very bright indeed. SOURCES • http://www.slideshare.net/jeremiah_owyang/career-social-strategist http://mashable.com/2011/02/03/social-media-manager-social-monetization- manager/ • http://mashable.com/2011/01/14/social-media-strategist-future/ Infographic design by VC Uoltier Creative SOCIAL MEDIA FOR THE CAREER MINDED It's clear that social media interaction by businesses is here to stay. With 79% of corporations now utilizing some aspect of social media, a new era in consumer-business relationships has begun. It is the role of a company's social strategist to manage and foster this relationship online. As this new form of communication matures, it will be the social strategists who are proactive and innovative who will excel, while those who stagnate may be replaced by automation or see their positions cannibalized. TODAY'S SOCIAL STRATEGISTS • Social media strategists must develop their own capabilities and profile according to the demands of a global world. PROFILE OF THE SOCIAL STRATEGISTS EXPERIENCE • COLLEGE MAJORS 2% Ph.D. 14% Master's 13.2 yrs 18% Master's OWorking Current Company 6.8 yrs 6 yrs Digital/ Mårketing 3.4 yrs 2.7 yrs 66% Bachelor's 80% Bachelor's 3yrs Social Media From Job From From Job Description Linked in From Description Linked in • GENDER • SENIORITY 5% Male 30% 64% 20% Strategist/ Lead Director 36% Female 36% Manage From Linked in 8% From Other Linked in DEGREE • TWITTER PRESENCE 34% 46% 18% 100% 40% Communication Have Marketing 12% 12% accounts 745 Median # of 3,221 12% Not specified 28% Business 8% 8% 18% 0% followers Average # of followers Technology Other From Linked in • From Job Description • From Linked in WHAT MAKES THEM SUCCESSFUL AT THEIR JOB? igi 45% 58% 46% O 38% 3 13% al.D 16% 24% 37% I'm multi-disciplinary and can wear many hats. I have experience in social media. 6 I have a long-term customer-centric vision for the program. 2 I'm willing to take risks. 3 I can rally different stakeholders across the organization. 4 I can effectively lead a multi-faceted, cross-departmental effort. 7 I can communicate the ROI to executive leadership. 8 I have been working at my company many years. • Typical Duties V Leading the social program V Participating in social media / Acting as a corporate resource for business units J JOB RESPONSIBILITIES FOR THE CORPORATE SOCIAL STRATEGIST 96% 74% 32% 38% 36% 16% 70% 52% Measure and Evangelize a new initiative Develop a strategy and plan Lead and execute a formalized plan report ROI 38% 36% 24% 32% 52% 2% 32% 24% Work with internal stakeholders Work with Monitor competitors and trends Manage a team agencies 24% 18% 8% From Job Description 16% From Linked in 10% Develop internal education and training 0% Implement polices and processes Manage a budget TWO CAREER PATHS • As the industry continues to mature, many social strategists will find themselves at the crossroads of two paths. Ascension of the Strategist Awakening Career Decision PROACTIVE Escape Velocity: Scalable Social Business Programs Storm of Culture Conflict Point Grounded to "Social Media Help Desk" REACTIVE HELP! The Social Strategy Innovator • The Stagnant Social Strategist In this scenario, only the base social activities are utilized; innovation, experimentation, and leadership are not utilized by this type of social strategist. What we are seeing currently is an evolution of business to consumer communication. The methods currently in use will change and evolve. The social strategy innovator will remain on the bleeding edge of new technologies. They will be the first adopters, the advocates for NEWI trying new things, and the forward thinkers who will extract the maximum ROI from these activities. THE SUCCESSFUL SOCIAL STRATEGIST OF THE FUTURE Being a successful social strategist in the future will mean a stronger focus on integration in other business practices and showing ROI, and in many cases, being able monetize social media and even drive profit. TOP INTERNAL OBJECTIVES FOR THE CORPORATE SOCIAL STRATEGIST IN 2011 48% 6 25% Develop a listening/ monitoring solution Creative ROI measurements 37% Develop internal education and training 2 35% Get tools and technologies in place 3] 35% Apply social insights to the product roadmap 30% Increase budget/ head count 8 4 35% 9 E 22% Determine an Create policies and procedures organizational model 32% Get buy-in from stakeholders TOP MEASUREMENT STRATEGIES FOR CORPORATE SOCIAL MEDIA PROGRAMS O Engagement data: retweets, comments, fans, likes, followers, members 40% (2 Sentiment: overall opinion of what people say 46% 35% 3 Website traffic 4 Conversions or leads 66% 6 Customer satisfaction rates: net promoter, survey satisfaction 10% 34% 6 Share of voice or total Mentions O Actual product revenue 22% 28% 8 Other • As the role of social strategist matures, a heavier focus will be placed on proving ROl and measuring the efficacy of social interaction through many, if not all, phases of consumer-business interaction. Successful strategists will be proactive in their goals and look for new ways to integrate and improve the consumer-business relationship. List of potential future integration touch points that a social media strategist may be responsible for: All parts of business/buying cycle • Marketing • Customer acquisition • Customer service • Referrals and lead generation • Customer feedback and retention.and much more For social strategists who are able to look forward, adapt to and adopt new technologies and forms of online communication, and see how these can be integrated into their businesses at multiple touch points, their future looks very bright indeed. SOURCES • http://www.slideshare.net/jeremiah_owyang/career-social-strategist http://mashable.com/2011/02/03/social-media-manager-social-monetization- manager/ • http://mashable.com/2011/01/14/social-media-strategist-future/ Infographic design by VC Uoltier Creative

What Does It Take To Be a Social Strategist?

shared by GeeGrl on Sep 25
3,618 views
5 shares
0 comments
Looking to break into a social media career? Here’s pretty much everything you need to know about the job and the people who do it every day. Nearly 80% of corporations use social media, so there’...

Designer

Voltier Creative

Source

Unknown. Add a source

Category

Social Media
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size