What Are Social Channels Good For?

CHOOSE YOUR CHANNEL What are social channels good for? SALES 40% of people like foursquare facebook ads brands for discounts and promotions CUSTOMER SERVICE 51% of active Twitter users follow companies TRAFFIC You Tube 8% of all 8+ Huffington Post in traffic comes from facebook ads Facebook. PUBLIC RELATIONS 56% of consumers are more likely to recommend a brand they "like" SEO You Tube 72 additional +1s in increased CTR by 20% SOURCES GROVOLabs http://econsultancy.com/us/reports/social-media-statistics http://www.seoeffect.com/images/the%20seo%20effect%20google%20%2B1%20button%20experiment.pdf http://mashable.com/2011/05/09/for-top-news-sites-facebook-drives-more-traffic-than-twitter-stats/ http://www.customerthink.com/blog/10_interesting_custserv_and_social_media_stats http://mashable.com/2011/10/20/twitter-brands-purchase-intent/