Websites Struggling To Block Social Spam

IMPERMIUM Index Ghouls and Goblins Galore! A Look Inside The Social Web Spam Ecosystem Why spammers are getting social 250a Users have a harder time discerning spam in social channels 1000's The relative power of one piece of social spam vs. email spam Social spammers can make up to 10 times more money than Single social spam posts routinely make thousands of impressions email spammers What's all the spam about? 8% 5% Other Pharma 6% Coupons and deals 36% Apparel and sports 8% Adult XXX 12% Mortgage 23% loans SEO/web dev How big is the problem? Recent Impermium audits found: 47% Like 5-40% of attempted submissions to a prominent social bookmarking site are spam Up to 40x of a major social web site's signups are fraudulent The cost to fight spam. 1 full-time employee per 5,000,000 accounts Social companies are losing the battle to spammers 97% VS. 3% 84% VS. 16% of sites that proactively of sites have no plan against social spam rely on primitive have an automated rules-based social system address social spam spam defenses Why the social spam kings may never get caught Email spammers I person - 10 million messages, web traffic patterns lead to arrests Social spammers 5 million accounts send 1-2 messages each, leave weak traces everywhere About Impermium Impermium helps companies efficiently fight the onslaught of social web spam and abuse. Follow the latest trends on social web spam and abuse by visiting http://blog.impermium.com. Copyright Impermium. Available for use under Creative Commons attribution license.