Want to know more about Food and Drink Marketing?

Brought to you by СИР Do you want to know about FoodDrink Marketing' Starter Your brand, product or service Unique Selling Points Business Strategy Business Objectives Target Audience Marketing Plan Your Story Strategy Press Releases Imagery Recipes Case Studies Features Endorsements Events Video/Viral Sampling & Taste Tests Food & Drink Paring Press Packs Our 3 Stage Approach Communications Social Media Strategy Statistics Marketing Tools Packaging Design Packaging Innovation E-newsletters Social Media Company Brochure Product Spec Sheets Leaflet Website Video Signage In-store POS Exhibition Display Direct mail Presentations SEO Adwords Strong branding and identity TIME TO MAKE SOME NOISE! Main Course Your Try using a Marketing & PR agency with an impeccable reputation within the food & drink industry. Journalists can rely on them to deliver information on your behalf instantly and they can also implement your marketing Well established contacts with food & drink journalists Extremely well written press releases and copy on all marketing literature Imagery to support press releases, website, brochures, e-newsletters etc Contacts with food bloggers and celebrity agents Collaborations with chefs and NPD professionals Plan marketing 2-3 months in advance allowing for logistics and production time. Update your website and social media on a daily basis. 100's of targetted media & marketing outlets PRINT ONLINE SOCIAL MEDIA TV RADIO EVENTS STUNTS VIDEO & VIRAL Good quality, regular and substantial media coverage. You should NOT be paying for unnecessary advertising or 'separation charges There is no Such thing! Contacting Food & Drink Journalists Food & Drink Specialist PR Agency P†O 80% More media coverage, better ROI and faster results SUCCESS RATE Other PR agencies Very little media 1100000i 15% >aerage, poor ROI, drain on your SUCCESS RATE/ companys finance If your chosen PR * agency has the support of a in-house creative agency BONUS and a considerable cost and time saving for you. behind them they will be far more effective. I High quality photographs can be taken instantly – essential for all media outlets I Logos can be prepared for both online and print use without any loss in quality I Any technical queries raised by journalists/media can be answered by the designers. Images can be edited instantly I Social media platforms will be designed to the highest level avoiding having to use ungainly templates. This will further strengthen your brand an improve follow rates. I Pixel perfect elements can be created I Leaflets, brochures, media packs, journalist invites, merchandise and much more can be produced in-house leaving you to run your business Graphics for social media can be produced instantly e.g. photomontages and infographics A very small snippit of the media you should be in (it has to be on a regular basis in order to generate interest) Trade Consumer Delicious magazine Olive Fine The Grocer Foodies Caterer and Radio Fabulous Food Magazine Hotelkeeper BBC Easy Cook The Publican's Morming Advertiser The Times The Observer FOOD Restaurant Eat Vegetarian Living Out Social Media Activities Facebook/Twitter/Linkedin/Pintrest/Youtube/Blog... Trending industng Seasonal Likes Events иеws Forums Interaction with Competitions hnteraction with target audience Regular Caption writing Consumers upäates Increase network reach Re-pinning Create cult following Callaborate with befteuential food bloggers Viral Seeding dinking Create Mash-tags discussion Iuteraction with Specific products buyers Sharing of tips distribution Re-tweeting Suest tweeters Question of the week Online Tagging Blogger Rehews Dessert 6 By this stage your target audience has seen your brand and product several times and will take notice! Target Audience Your Customers Buyer from a multiple Deli/farm food shop owner Chefs Catering sector Coffee shop/café owners Restaurant managers Convenience stores Pub/bar owner Food development manager NPD chefs/managers Independent retail buyers Schools/University food managers Food and drink managers for government organisations Hotel chain food and beverage managers Service stations Fast food chains Onboard catering managers and chefs Distributors Wholesalers Retail Buyers Bar Managers Sommelier Families Mumpreneurs ABC1 Teenagers Young Professionals Groups with Expendable Cash Well Travelled Foodies Connoisseurs Health Focused Fitness Fanatics Trend/Lifestyle Focused and many more... Now that we have created all this noise, buyers and customers will be wanting to buy....its time for you to close the deals or make it as easy as possible to ) buy your product or service. Hello, We hope this helfps! To find out monre feel free to contact us for a chat I'm Clippy the Crab! Email tele Checdlpgrep com TM СИР T 0844 593 0239 E [email protected] W www.theclipgroup.com Legal bit: All rights reserved. Be aware that any copying, duplicating, or use of the contents or information is prohibited. The contents, graphical elements and intellectual property are protected by the Copyright, Designs and Patents Act 1988. Any infringement of copyright will result in legal action. CLIP Creative Ltd (Reg No. 07487736) Copyright 2013© ementin rates Imple Big Hospitality Pub & Bar University Caterer Magazine Cook Vegetarian