Visa Twitter Station

VISA TWITTER STATION THE IMPORTANCE OF CELEBRITY TWEETS TO VIRAL IMPRESSIONS On January 28th, in collaboration with Twitter and the NFL, Visa launched the go-to site for tweets about the Super Bowl. This twitter "station" not only aggregated important sports analyst and player tweets, but also featured powerful real-time visualizations of the volume Super Bowl related keywords being tweeted, including one that pitted mentions of "Packers" against mentions of "Steelers." By the end of the Super Bowl, tweets mentioning or linking to the station had SUPER BOWL generated 47 million viral impressions of the Visa brand. Tweets linking to the station from the 20 key celebrities mapped below resulted in 96% of these viral impressions. 3.3M Followers 1.6M 3.9M Followers Followers IEB 47K Tweet Depth чак Tweet Depth 47K Tweet Depth 178K Tweet Depth 2.2M Followers Mashable VISA Social TWITTER STATION Media 411 Ross Hoffman John Shahidi Jeremiah Owyang D.A. Wallach 1.9M Darren Rovell Followers Trey Wingo VISA 6K NFL Followers Digital Royalty NFL 6M Adam Schefter Tweet Depth Roger Gonzalez 47K Tweet Depth LEGEND 10 Followers Tweet Depth Tweet Number of Tweets TOTAL NUMBER of VIRAL IMPRESSIONS 19.3M 3.9M 3.3M 2.54M 2.35M 1.32M 1.29M 9.84K 1 4 47 10 nfl RyanSeacrest iamdiddy VisaNFL mashable DigitalRoyalty hoff DAChesterFrench STUDY CONDUCTED BY: VISA beyond