The Twitter Response Guide for Business

TWITTER YENGAGEMENT The Twitter Response Guide for Business. v 19% 00000 Having an external link as a CTA in the first • 45% om • 00 Twitter response reduces engagement by 19% Dan Smith @dan 2m If you do add a link in the response, optimal position to add the link is about Going car shopping! A 15% 45% into the Tweet CarGuys @carguys @dan We have alne latest car models. carguys.com/new Let me know if you see anything you like. #newcar 2s Presence of #hashtag increases engagement by 15% 67% Sarah Johnston @sj2 3m Using positive emoticons [:), ;), :D] in a response increases engagement rate by 67% 20% Buying house fun; getting home insurance not so much :( HomeAdvice @homeadvice 1m CjSarah, did you try the new home insurance finder homeadivce.com/ Personalized responses (including users first name in response) increases engagement rate by 20% 27% insurance yet? You'll love it! Sam Miller @sam In the market for a new cell phone, 4m Presence of punctuations like ? and !, increases A 29% what's the best? engagement by 27% AwesomePhone @awesomephone @sam - Did you know abut the new Awesome Phone? Click 2m "Click" is a better call to action (29% greater engagement rate) than "Find" when asking the awesomephone.com to see how we outperform every other model! consumer to click a link Timeline Notifications Messages Me Mu a 8% 92mins 21% People who are active on Twitter are more likely to engage with your response. Their friend network is on average 8% larger and on average Tweets more frequently. Optimal time to respond to a Tweet is within 92 mins after the original Tweet being posted Males are 21% more likely to engage with a response from a business Connect with us: [email protected] 1 (888) 808 8348 Halifax, Nova Scotia LeadSift twitter.com/leadsift linkedin.com/company/leadsift leadsift.com/blog LEADSIFT.COM © 2014 LeadSift