The Twitter Power User Cheat Sheet
THE TWITTER POWER USER CHEAT SHEET 1/6: BRANDS ON TWITTER The majority of Twitter users prefer to follow brands (46%) over individual people (16%) Brands (46%) Individuals (16%) Twitter engagement for brands is 17% higher on weekends CTR .2% CTR 0% CTR -2% CTR -4% M F 64% of Twitter users are 36% of all marketers more likely to buy from have acquired a brands that they follow customer via Twitter 36% 64% I Indifferent IMore likely to buy I No customers IAcquired a customer 2/6: COST ON TWITTER Advertising on Twitter on average is 6 times higher than Facebook, but the CTR is 8-24 times higher Twitter Ads CTR Twitter Ads Cost Facebook Ads Cost Facebook Ads CTR 3/6: TWITTER ON MOBILE 63% of Twitter users access Mobile users are 181% Twitter through their more likely to be on mobile phone or device Twitter during a commute CTR 1.5% CTR 1.0% CTR 0.5% CTR 0.0% CTR -0.5% 63% CTR -1.0% CTR -1.5% CTR -2.0% CTR -2.5% IDesktop users IMobile users 6AM 7AM 8AM 9AM 10AM 11 AM 12 AM 4/6: TWEET STRATEGIES Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually type "retweet" 23x - Asking for “Retweet" 12x - Asking for "RT" Action words like "Download" can increase clickthroughs by 13%, and posts about “Twitter" increase by 22.5%. 22.5% - Twitter posts 13% - Action words 5/6: CONTENT ON TWITTER Tweets with links are 86% Tweets with image links more likely to be retweeted get double the engagement With a link With an image Without a link Without an image Tweets with images received 18% more clickthroughs, 89% more likes, and 150% more retweets 6/6: TWEET ENGAGEMENT According to 1.7 million analyzed tweets, the best time to get retweets is between 10 and 11 PM EST Only 23% of tweets ever get Tweets with hashtags get a reply; 71% are ignored double the engagement 23% With hashtags Without hashtags IIgnored I Reply http://www.convinceandconvert.com/social-media-tools/7-surpri- sing-statistics-about-twitter-in-america/ https://passion.digital/blog/2014/04/11/23-rather-marvellous-twitter-best-practices-2014/ https://blog.bufferapp.com/1O-new-twitter-stats-twitter-stat- istics-to-help-you-reach-your-followers created by http://www.digitalinformationworld.com/2015/01/twitter-marke- ting-stats-and-facts-you-should-know.html follows.com https://www.aabacosmallbusiness.com/advisor/83-exceptional-so- cial-media-marketing-statistics-2014-160016146.html
The Twitter Power User Cheat Sheet
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