Trust, peer to peer reviews & word of mouth

PEER TO PEER REVIENS Word of Mouth TRUST 90% 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. Econsultancy, July 2009) 81% In a study conducted by social networking site myYearbook, 81% of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74% of those who received such advice found it to be influential in their decision. (Click Z, January 2010) 40% 40% of patients doubted their doctor's opinion when different from peer opinions in online forums. (Pew Study 2010) 71% When asked what sources "influence your decision to use or not use a particular company, brand or product" 71% claim reviews from family members or friends exert a "great deal" or "fair amount" of influence, (Harris Interactive, June 2010) 43.7% Online user reviews have the biggest influence on consumer electronics purchases, with 43.7 percent of purchases affected by word of mouth. (BIGresearch, December 2009) 65% Users put great trust in their social networks. One-half of Beresford respondents said they considered information shared on their networks when making a decision-and the proportion was higher among users ages 18 to 24, at 65%. (eMarketer, October 2009) 55% High product rating will inerease likelihood of purchase for 55% of consumers, (eConsultancy, July 2010) 59% Availability of product ratings was a factor for 59% of UK shoppers, as was the availability of user-generated or consumer product reviewws (57%) (eConsultancy, July 2010) 64% Nearly two-thirds (64%) of the UK population have researched products/services online within the last 3 months. (European Commission, May 2010) 53% By 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing. rorrester, March 2010) 47% Á survey of 1,000 online shoppers found that, while 46% of e-shoppers find value in product recommendations from their friends, 47% look to onsite customer reviews when making a decision. (Manage Smarter, September 2009) sponge KURTOS S PEER TO PEER REVIENS Word of Mouth TRUST 90% 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. Econsultancy, July 2009) 81% In a study conducted by social networking site myYearbook, 81% of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74% of those who received such advice found it to be influential in their decision. (Click Z, January 2010) 40% 40% of patients doubted their doctor's opinion when different from peer opinions in online forums. (Pew Study 2010) 71% When asked what sources "influence your decision to use or not use a particular company, brand or product" 71% claim reviews from family members or friends exert a "great deal" or "fair amount" of influence, (Harris Interactive, June 2010) 43.7% Online user reviews have the biggest influence on consumer electronics purchases, with 43.7 percent of purchases affected by word of mouth. (BIGresearch, December 2009) 65% Users put great trust in their social networks. One-half of Beresford respondents said they considered information shared on their networks when making a decision-and the proportion was higher among users ages 18 to 24, at 65%. (eMarketer, October 2009) 55% High product rating will inerease likelihood of purchase for 55% of consumers, (eConsultancy, July 2010) 59% Availability of product ratings was a factor for 59% of UK shoppers, as was the availability of user-generated or consumer product reviewws (57%) (eConsultancy, July 2010) 64% Nearly two-thirds (64%) of the UK population have researched products/services online within the last 3 months. (European Commission, May 2010) 53% By 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing. rorrester, March 2010) 47% Á survey of 1,000 online shoppers found that, while 46% of e-shoppers find value in product recommendations from their friends, 47% look to onsite customer reviews when making a decision. (Manage Smarter, September 2009) sponge KURTOS S PEER TO PEER REVIENS Word of Mouth TRUST 90% 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. Econsultancy, July 2009) 81% In a study conducted by social networking site myYearbook, 81% of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74% of those who received such advice found it to be influential in their decision. (Click Z, January 2010) 40% 40% of patients doubted their doctor's opinion when different from peer opinions in online forums. (Pew Study 2010) 71% When asked what sources "influence your decision to use or not use a particular company, brand or product" 71% claim reviews from family members or friends exert a "great deal" or "fair amount" of influence, (Harris Interactive, June 2010) 43.7% Online user reviews have the biggest influence on consumer electronics purchases, with 43.7 percent of purchases affected by word of mouth. (BIGresearch, December 2009) 65% Users put great trust in their social networks. One-half of Beresford respondents said they considered information shared on their networks when making a decision-and the proportion was higher among users ages 18 to 24, at 65%. (eMarketer, October 2009) 55% High product rating will inerease likelihood of purchase for 55% of consumers, (eConsultancy, July 2010) 59% Availability of product ratings was a factor for 59% of UK shoppers, as was the availability of user-generated or consumer product reviewws (57%) (eConsultancy, July 2010) 64% Nearly two-thirds (64%) of the UK population have researched products/services online within the last 3 months. (European Commission, May 2010) 53% By 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing. rorrester, March 2010) 47% Á survey of 1,000 online shoppers found that, while 46% of e-shoppers find value in product recommendations from their friends, 47% look to onsite customer reviews when making a decision. (Manage Smarter, September 2009) sponge KURTOS S PEER TO PEER REVIENS Word of Mouth TRUST 90% 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. Econsultancy, July 2009) 81% In a study conducted by social networking site myYearbook, 81% of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74% of those who received such advice found it to be influential in their decision. (Click Z, January 2010) 40% 40% of patients doubted their doctor's opinion when different from peer opinions in online forums. (Pew Study 2010) 71% When asked what sources "influence your decision to use or not use a particular company, brand or product" 71% claim reviews from family members or friends exert a "great deal" or "fair amount" of influence, (Harris Interactive, June 2010) 43.7% Online user reviews have the biggest influence on consumer electronics purchases, with 43.7 percent of purchases affected by word of mouth. (BIGresearch, December 2009) 65% Users put great trust in their social networks. One-half of Beresford respondents said they considered information shared on their networks when making a decision-and the proportion was higher among users ages 18 to 24, at 65%. (eMarketer, October 2009) 55% High product rating will inerease likelihood of purchase for 55% of consumers, (eConsultancy, July 2010) 59% Availability of product ratings was a factor for 59% of UK shoppers, as was the availability of user-generated or consumer product reviewws (57%) (eConsultancy, July 2010) 64% Nearly two-thirds (64%) of the UK population have researched products/services online within the last 3 months. (European Commission, May 2010) 53% By 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing. rorrester, March 2010) 47% Á survey of 1,000 online shoppers found that, while 46% of e-shoppers find value in product recommendations from their friends, 47% look to onsite customer reviews when making a decision. (Manage Smarter, September 2009) sponge KURTOS S PEER TO PEER REVIENS Word of Mouth TRUST 90% 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. Econsultancy, July 2009) 81% In a study conducted by social networking site myYearbook, 81% of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74% of those who received such advice found it to be influential in their decision. (Click Z, January 2010) 40% 40% of patients doubted their doctor's opinion when different from peer opinions in online forums. (Pew Study 2010) 71% When asked what sources "influence your decision to use or not use a particular company, brand or product" 71% claim reviews from family members or friends exert a "great deal" or "fair amount" of influence, (Harris Interactive, June 2010) 43.7% Online user reviews have the biggest influence on consumer electronics purchases, with 43.7 percent of purchases affected by word of mouth. (BIGresearch, December 2009) 65% Users put great trust in their social networks. One-half of Beresford respondents said they considered information shared on their networks when making a decision-and the proportion was higher among users ages 18 to 24, at 65%. (eMarketer, October 2009) 55% High product rating will inerease likelihood of purchase for 55% of consumers, (eConsultancy, July 2010) 59% Availability of product ratings was a factor for 59% of UK shoppers, as was the availability of user-generated or consumer product reviewws (57%) (eConsultancy, July 2010) 64% Nearly two-thirds (64%) of the UK population have researched products/services online within the last 3 months. (European Commission, May 2010) 53% By 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing. rorrester, March 2010) 47% Á survey of 1,000 online shoppers found that, while 46% of e-shoppers find value in product recommendations from their friends, 47% look to onsite customer reviews when making a decision. (Manage Smarter, September 2009) sponge KURTOS S PEER TO PEER REVIENS Word of Mouth TRUST 90% 90% of consumers online trust recommendations from people they know; 70% trust opinions of unknown users. Econsultancy, July 2009) 81% In a study conducted by social networking site myYearbook, 81% of respondents said they'd received advice from friends and followers relating to a product purchase through a social site; 74% of those who received such advice found it to be influential in their decision. (Click Z, January 2010) 40% 40% of patients doubted their doctor's opinion when different from peer opinions in online forums. (Pew Study 2010) 71% When asked what sources "influence your decision to use or not use a particular company, brand or product" 71% claim reviews from family members or friends exert a "great deal" or "fair amount" of influence, (Harris Interactive, June 2010) 43.7% Online user reviews have the biggest influence on consumer electronics purchases, with 43.7 percent of purchases affected by word of mouth. (BIGresearch, December 2009) 65% Users put great trust in their social networks. One-half of Beresford respondents said they considered information shared on their networks when making a decision-and the proportion was higher among users ages 18 to 24, at 65%. (eMarketer, October 2009) 55% High product rating will inerease likelihood of purchase for 55% of consumers, (eConsultancy, July 2010) 59% Availability of product ratings was a factor for 59% of UK shoppers, as was the availability of user-generated or consumer product reviewws (57%) (eConsultancy, July 2010) 64% Nearly two-thirds (64%) of the UK population have researched products/services online within the last 3 months. (European Commission, May 2010) 53% By 2014, 53% of total retail sales (online and offline) will be affected by the Web, as consumers increasingly use the Internet to research products before purchasing. rorrester, March 2010) 47% Á survey of 1,000 online shoppers found that, while 46% of e-shoppers find value in product recommendations from their friends, 47% look to onsite customer reviews when making a decision. (Manage Smarter, September 2009) sponge KURTOS S