The Top 20 Social CMOs of the Fortune 100

The TOP 20 SOCIAL CMO's of The FORTUNE 100 15% 85% + % of CMO's with a Net Zero social footprint # of Fortune 100 CMO's with a Twitter account Avg positive sentiment of the Top 20 CMO's Gender breakdown of the Top 20 CMO's No.1 No.2 No.3 -Fafnin Henoes Phillip W. Schiller SVP of Worldwide Product Marketing Apple Nikesh Arora SVP and Chief Business Officer Google Beth Comstock Chief Marketing GE g Officer SOCIAL PARTICIPATION SOCIAL PARTICIPATION SOCIAL PARTICIPATION SOIAL BUZZ & REFERENCE SOCIAL BUZZ & REFERENCE SOCIAL BUZZ & REFERENCE SOCIAL SENTIMENT SOCIAL SENTIMENT SOCIAL SENTIMENT Google No.4 No.5 hp Bill Wohl Chief Communications Officer Hewlett Packard Marc Pritchard Global Marketing Officer and Brand Bulding Officer. PAG P&G SOCIAL PARTICIPATION SOCIAL PARTICIPATION SOCIAL BUZZ & REFERENCE SOCIAL BUZZ A REFERENCE SOCIAL SENTIMENT SOCIAL SENTIMENT No.6 No.7 No.8 Hanoes Jon C. Iwata SVP. Marketing & Communications IBM Karen Quintos Chief Marketing Officer Dell Barry Judge Chief Marketing Officer Bestly SOCIAL PARTICIPATION SOCIAL PARTICIPATION SOCIAL PARTICIPATION SOCIAL BUZZ & REFERENCE SOCIAL BUZZ& REFERENCE SOCIAL BUZZ & REFERENCE DELL SOCIAL SENTIMENT SOCIAL SENTIMENT SOCIAL SENTIMENT IBM No.9 No.10 No.11 BEST FedEx Rajesh Subramaniam SVP ternational Marketing FedE Zenia Mucha EVP Corporate Communicatons The Wat Disney Company Anne Finucane Chief Marketing Officer Bank Of America x SOCIAL PARTICIPATION SOCIAL PARTICIPATION SOCIAL PARTICIPATION Bank of America SOCIAL BUZZ & REFERENCE SOCIAL BUZZA REFERENCE SOCIAL BUZZA REFERENCE SOCIAL SENTIMENT SOCIAL SENTIMENT SOCIAL SENTIMENT No.12 No.13 No.14 Selher JPMorganChase O Blair Christie Chef Marketing Officer CISCO Paul Alexander Chiel Maketing Oficer Liberty Mutual unce Group Jack M. Stephenson Chiel Maketing Oicer IP Morgan Chane & Co O SOCIAL PARTICIPATION SOCIAL PARTICIPATION SOCIAL PARTICIPATION SOCIAL BUZZA REFERENCE SOCIAL BUZZ4 REFERENCE SOCIAL BUZZ A REFERENCE CISCO SOCIAL SENTIMENT SOCIAL SENTIMENT SOCIAL SENTIMENT Liberty Mutuál. No.15 No.16 JPMorganchase o SAFEWAY O Diane M. Dietz Chief Marketing Oficer Safeway Peter W. Thonis Chef Communications Officer Verizon verizon SOCIAL PARTICIPATION SOCIAL PARTICIPATION SOCIAL BUZZA REFERENCE SOCIAL BUZZ & REFERENCE SOCIAL SENTIMENT SOCIAL SENTIMENT Bronge Honeres Ups ooer ©omcast Microsoft No.17 No.18 No.19 No.20 Alan Gershenhorn Lynn Marmer Group Vice President of Corporate Afairs Kroger Sena Fitzmaurice VP. Govement Communications Comcat Mich Mathews SP Certal Marketing Group Chief Sales and United Pacel Service d Marketing Oficer Morosoh SOCIAL PARTICIPATION SOCIAL PARTICIPATION •ఆఆ•••• • • SOCIAL PARTICIPATION SOCIAL PARTICIPATION ••••ఆఆఆ ఆ SOCIAL BUZZA REFERENCE SOCIAL BUZZ A REFERENCE SOCIAL BUZZA REFERENCE SOCIAL BUZZA REFERENCE SOCIAL SENTIMENT SOCIAL SENTIMENT SOCIAL SENTIMENT SOCIAL SENTIMENT This study was conducted by reviewing only the US Fortune 100. " CMO's and Chief Communication Officers were considered for this study. Researched and written by: GMarkFidelman | Designed by: E CHenryMin at Think Passenger, Inc.