Top 10 Marketing Trends for 2014

00 10 FOR MARKETERS TIPS NEARLY 50% OF MARKETERS AGREE THAT DATA IS THE MOST UNDERUTILIZED ASSET IN THEIR ORGANIZATION IT IS TIME FOR YOUR DATA TO GRO W UP MARKETERS ARE TRYING HARDER TO GATHER DATA of customer data will go 80 UNUSED IMMATURE ENTERPRISE DATA 'value chains' THIS LACK OF MATURITY IS COSTLY BUILDING BRAND AWARENESS INCREASING SALES CREATING CUSTOMER LOYALTY 2 TEAR DOWN THE SILOS IMMATURE DATA WON'T STOP MARKETING FROM BECOMING MORE DATA-DRIVEN Co Nearly of marketers agree that silos within their marketing 65% department prevent them from having a holistic view of their marketing campaigns Move towards use of platforms that have integration capabilities built in THIS IS NOT EASY MUST WORK TOGETHER WITH I.T. YOU NEED ANALYTICS TALENT BIG DATA IS SHIFTING THE MARKETING DEPARTMENT of CMOS felt they were 48% PREPARED - Actively recruit analytics talent -Look for engagement platforms with marketer-friendly analytics TO COMPETE, THE FOLLOWING ARE CRUCIAL DATA DISCOVERY DEVELOPING HYPOTHESIS TEST AND LEARN APPROACHES 4 WORK STRATEGICALLY WITH YOUR CIO CIO WILL CONTINUE TO CEDE DATA CONTROL AND BUDGET TO THE CMO of marketing tech is 30% bought by the marketing departme of all tech purchases 50% influenced by marketing AT THIS RATE I.T. CMOS WILL SPEND MORE ON I.T. THAN CIOS BY 2017 BIG DATA WILL FORM THE DNA OF UNDERSTANDING CUSTOMERS DISCOVER THE DNA Understand how customers make emotionally based & deeply rooted purchase decisions DATA SCIENTISTS WILL UNCOVER THE INFLUENCES INSIDE THE BRAIN 6 DATA SOURCES ARE INCREASING AS CONSUMER DATA ACCESS INCREASES, SO DOES THE POTENTIAL TO SWITCH BRANDS Only of marketers say they 18% have a single, integrated view of customer actions SMARTPHONES TABLETS INTERNET OF THINGS 7 KNOW WHERE THE CONSUMER IS LOCATION DATA'S IMPORTANCE IS RISING Apple and PayPal are using Bluetooth Low Energy (BLE)-based location tracking systems • Allows hands-free payment or pre-payment for items • In store right-time engagement "at the moment of truth" • Identifying and treating the loyal • Learn how consumers buy BIG DATA IS A RIVER NOT A LAKE BIG DATA WILL BE REFINED AS NON-STORED DATA- Will migrate to massive streams of data that are noted but never stored 71 of marketers say they plan to implement a Big Data Analytics solution in the next two years 9 LOYALTY IS MONEY LOYALTY IS AN OVERARCHING TREND IN MARKETING FOR 2014 6 TIMES MORE EXPENSIVE TO ACQUIRE NEW CUSTOMERS A LOYALTY CUSTOMER'S NET PRESENT VALUE VS. HER SECOND CHOICE IS 10X Loyal customers are also emotionally attached to a brand CUSTOMER EXPERIENCE 10 MANAGEMENT IS THE NEW CRM MARKETING WILL TAKE OVER MOST OF CUSTOMER RELATIONSHIP MANAGEMENT Traditional CRM systems haven't been architected to manage the sources and amounts of data necessary for the new role of Marketing LOYALTY IS OF UTMOST IMPORTANCE of companies say they are not yet 64% using data-driven marketing for personalized content The goal of every marketer needs to be a unified customer experience that doesn't require difficult integration and customization. Presented by: TIBCO Loyalty Lab Learn more! Check out the Top 10 Marketing Trends whitepaper and webinar at: loyaltylab.com/expertise Sources: idc.com/getdoc.jsp?containerld=prUS24541813 forbes.com/sites/lisaarthur/2013/09/19/data-driven-marketing-step-two-tear-down-the-silos/ forbes.com/sites/lisaarthur/2012/02/08/five-years-from-now-cmos-will-spend-more-on-it-than-cios-do/ teradata.com/News-Releases/2013/Data-Driven-Marketing-Delivers-Enterprise-Wide-Value-Global-Teradata-Survey-Says/ DEVELOPED BY N NOWSOURCING