Timeline Vs Apps: Which one should I choose and when?

Timeline vs Apps Which should I choose and when? Timeline Contest Facebook Apps O00 For short-term community engagement Activate and engage your community for short, middle or long term periods. Increase the community's engagement Create a personalised experience (comments/ likes / shares) and distinguish yourself from the masses Increase the page's reach Recruit new fans (through engagement) To generate positive quotes Collect user data / CRM Guide the fan towards To generate product advocacy educational information Creation of text, photo or Provide the fans with an video content immersive experience On the brand's wall (comments, posts, albums) In a tab In any case Need to write and file a regulation Need to trace participation Need to promote via Facebook media purchase (through promoted posts about the Timeline contest) 4 Possibility to export your activation on other web supports Very easy participation 100% personalised experience • 1 click only • No request for data • No need to be a fan to participate Opengraph Advantages : implementation for viralisation and social impressions Fast execution Timeline Contests Facebook Apps Larger variety of «sharing» tools € Easier to get back in No or Very Low Cost touch with users (notification + email collection) Beware : If you want a promoted post on your Timeline Contest, it cannot be illustrated by an image containing more than 20% of text! An infographic produced by KRDS Social Media Agency