Teens and Social Media

Teens and Social Media



Are teens bored of Facebook?



Most popular complaints about Facebook from teens:

TEEN says: my parents are now on Facebook

TEEN says: bored with it

TEEN says: too many ads

TEEN says: space from friends and games

TEEN says: too much drama



Even Facebook ACKNOWLEDGES there may be a problem:

"We believe that some of our users, particularly out younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced their engagement with Facebook in favor of increased engagement with other products and services such as Instagram."

Facebook

-10K Report for 2012



5.31% Decline in 6 months Active Users in Canada

7.37% Decline in 6 months Active Users in US



Is Facebook getting "less cool"?



Facebook is getting older:

In 2012, the average Facebook user was 41 years old.

In 2010, it was 38 years old.

in 2012, 65% of Facebook users were 35+ years older.

in 2010, 61% were of 35+ yeard older.



More and More US Moms are getting on Facebook!



% of Moms getting Facebook:

2010 50%

2011 62%

2012 72%



1 in 2 parents joined Facebook in part to keep tabs on their kids.

74% of parents check their child's Facebook several times a week.

1 in 3 teens are EMBARRASED by their parents' Facebook comments.

30% of teens would UNFRIEND their parents.

Teens feel they don't get the privacy they seek anymore on Facebook!!!



Teens are becoming increasingly mobile!

37% of Teens own a smart phone

78% of Teens own a cell phone

the # of teens owning smart phones has gone up 61% and the numbers, since 2011 will continue to climb.



1 in every 4 teens is a mobile internet user!

1 in every 7 adults is a mobile internet user!

More and More teens are using the phones and mobile apps to keep int ouch!!!



Other HOT apps:

Kik Messenger

Free mobile messenger app

30_ million users



WhatsApp

Free mobile messenger app

300 million users

10 billion messages/day



SnapChat

Picture & chatting app

50 million "snaps" daily



So what is HOT with teens?

61% Tumblr

55% Facebook

22% Twitter

21% Instagram

13% Snapchat



Recent studies show more teens are using Tumblr than Facebook Teen's f and Social Media Are TEENS bored Even Facebook 7 • Most popular complaints of Facebook? ACKNOWLIEDGES about Facebook from teens: there may be a PROBLEM : @ " TEEN says: my pařents are now on Facebook! "We believe that some of our users, particularly our younger users, are aware of and actively engaging with other products and services similar to, or as a substitute for, Facebook. For example, we believe that some of our users have reduced TEEN says: bored with it TEEN says: too ads their engagement with Facebook in favor of increased engagement with other products and services such as Instagram." тany TEEN says: TEEN says: spam i from friends and games too much drama Facebook 10-K Report for 2012 5.31% Decline E |Is Facebook A ! getting “ less cool 20000000 in 6 months Facebook older : is getting 2012, the 41 In Facebook average User was years old. 38 Active Users in Canada In 2010, it was years old. In 2012, 65% of Facebook 35+ 15000000 Oct Nov Dec Jan Feb Mar Apr Users were years older. 2012 2012 2012 2013 2013 2013 2013 In 2010,61% 35+ years older. were over 200000000 7.37 % Active Users in US E Decline MMore and LLore in months 6 US Moms are getting on Facebook ! 72% 150000000 Oct Nov Dec Jan Feb Mar Apr 62% 2012 2012 2012 2013 2013 2013 2013 50% 1 in 2 parents joined Facebook in Year 2010 2011 2012 % of Moms getting Facebook part to keep tabs on their kids. 74% of parents check their child's Facebook several times a week. Teens we becOIMIng ACreasingly IMODLE 37% of Teens by A their parents' Facebook comments. I in 3 teens are EMBARRASSED ... own a Smart phone 30% of teens would UNFRIEND their parents. 78% of Teens own a Cell phone !! Teens feel they don't get the privacy they seek anymore on Facebook !!! of teens owning SMARTPHONES 61% and the The DIt 1 in every 4 teens has gone up numbers is a mobile internet user! since 2011, 1B will continue to CLIM 1 in every 7 Adults is a mobile internet user! More and More Other apps: teens are using their PHONES and mobile apps to keep in touch kık So What is HOT ith teens Kik WhatsApp SnapChat Messenger 61% 55% 22 % 21 % Instagram 13 % Snapchat Tumblr -Free mobile -Free mobile -Picture & Facebook messenger app -30+ million users messenger app -300 million users 50 million Chatting app -10+ billion Twitter "snaps" daily messages/day Recent studies show more @ teens The Number of users will increase Tumblr are using then Facebook! as more teens get SM1ARTPHONES!! [Percentage of teens using website/app] rightmix m arketing Sources: http://investor.fb.com/secfiling.cfm?filingid=D1326801-13-3 http://www.quintly.com/facebook-country-statistics?period%36month http://www.mhpc.com/blog/the-inexorable-rise-of-whatsapp/ http://beqrious.com/how-teenagers-are-using-their-mobile-devices/ http://blog.garrytan.com/tenth-grade-tech-trends-my-survey-data-says-s http://pewinternet.org/Reports/2013/Teens-and-Tech.aspx http://www.businessinsider.com/inforgraphic-parents-on-facebook-2013-2 http://business.time.com/2013/03/08/is-facebook-losing-its-cool-some-teens-think-so/ http://www.businessinsider.com/teens-using-messaging-apps-in-threat-to-facebook-2013-4 http://royal.pingdom.com/2012/08/21/report-social-network-demographics-in-2012/ http://www.theindependent.co.zw/2013/03/01/disruptive-innovation-whatsapp-killing-sms/ Right Mix Marketing Inc. Demystifying online marketing for small business RightMixMarketing.com Infographic Design by: Katherine Lajkosz and Matthew Kallechy sociallantern.weebly.com Active Users # Active Users #