A Tale of Two Facebook Pages: Macy's vs. Nordstrom

A Tale of TWO FACEBOOK PACES Social Audience and Content Scoring with ReadyPulse cה For the Month of April, 2012 *macys NORDSTROM Us. About the AUDIENCE TOTAL FANS 5,408,974 1,390,237 Grew over 6% last month Grew over 1% last month NUMBER OF BRAND ADVOCATES 68,184 25,126 89% are FEMALE 90% are FEMALE AVERAGE MONTHLY CONTRIBUTIONS BY ADVOCATES ||||||| LIKES LIKES ||||||||| (2.0) (1.4) COMMENTS Posts COMMENTS (.03) (.05) Posts (.03) (.02) About the CONTENT AVERAGE NUMBER OF POSTS PER MONTH by BRAND ву FANS by BRAND by FANS 113 1998 62 573 AVERAGE MONTHLY POSTS COMMENTED ON COMMENTED ON 88% 92% Men Women Men Women of the time of the time (87% of comments from women) (85% of comments from women) LIKED LIKED 100 100 Men Women Men Women of the time of the time (89% of likes from women) (90% of likes from women) 100 Shared 100 Shared of the time of the time MOST COMMON BRAND POST PHOTOS 59% R PHOTOS 58% of all posts of all posts FANS RESPOND BEST TO Photos 76% of all engagement with Females responding better Photos 72% of all engagement with Females responding better (1,717 Comments & 125,068 Likes) (1,172 Coments & 31,732 Likes) CONVERSATION PARTICIPATION Posts that turn into of 10 CONVERSATIONS Posts that turn into of 10 CONVERSATIONS 1out Fan initiated 3out aut Fan initiated out of 2 of 10 CONVERSATIONS CONVERSATIONS CONVERSATIONS 55 in where Fans 100 are talking to 9 out CONVERSATIONS that Brand 3 in 100 are talking to CONVERSATIONS where Fans Zaut CONVERSATIONS that Brand of 10 participates in of 10 participates in each other each other About Facebook BRAND CONVERSATIONS THIS MONTH'S MOST POPULAR Macy's Nordstrom Going Fast: Shop Fashion Star's Winning Looks Now! O April 24, at 08:00 PM macys Boo at Nordstrom O April 13, at 09:52 AM O 3512 Likes Q183 Comments O 12416 Likes Q384 Comments ReadyPulse Content Score: 91 ReadyPulse Content Score: 77 And the winner is ★Macys With a better overall AUDIENCE & CONTENT SCORE A Tale of TWO FACEBOOK PAGES Social Audience and Content Scoring with ReadyPulse cה For the Month of April, 2012 *macys NORDSTROM Us. About the AUDIENCE TOTAL FANS 5,408,974 1,390,237 Grew over 6% last month Grew over 1% last month NUMBER OF BRAND ADVOCATES 68,184 25,126 89% are FEMALE 90% are FEMALE AVERAGE MONTHLY CONTRIBUTIONS BY ADVOCATES LIKES (2.0) LIKES (1.4) COMMENTS Posts COMMENTS (.03) (.05) Posts (.03) (.02) About the CONTENT AVERAGE NUMBER OF POSTS PER MONTH by BRAND ву FANS by BRAND by FANS 113 1998 62 573 AVERAGE MONTHLY POSTS COMMENTED ON COMMENTED ON 88% 92% Men Women Men Women of the time of the time (87% of comments from women) (85% of comments from women) LIKED LIKED 100 100 Men Women Men Women of the time of the time (89% of likes from women) (90% of likes from women) 100 Shared 100 Shared of the time of the time MOST COMMON BRAND POST PHOTOS 59% R PHOTOS 58% of all posts of all posts FANS RESPOND BEST TO Photos 76% of all engagement with Females responding better Photos 72% of all engagement with Females responding better (1,717 Comments & 125,068 Likes) (1,172 Coments & 31,732 Likes) CONVERSATION PARTICIPATION Posts that turn into of 10 CONVERSATIONS Posts that turn into of 10 CONVERSATIONS 1out Fan initiated 3out aut Fan initiated out of 2 of 10 CONVERSATIONS CONVERSATIONS CONVERSATIONS 55 in where Fans 100 are talking to 9 out CONVERSATIONS that Brand 3 in 100 are talking to CONVERSATIONS where Fans Zaut CONVERSATIONS that Brand of 10 participates in of 10 participates in each other each other About Facebook BRAND CONVERSATIONS THIS MONTH'S MOST POPULAR Macy's Nordstrom Going Fast: Shop Fashion Star's Winning Looks Now! O April 24, at 08:00 PM macys Boo at Nordstrom O April 13, at 09:52 AM O 3512 Likes Q183 Comments O 12416 Likes Q384 Comments ReadyPulse Content Score: 91 ReadyPulse Content Score: 77 And the winner is ★Macys With a better overall AUDIENCE & CONTENT SCORE A Tale of TWO FACEBOOK PAGES Social Audience and Content Scoring with ReadyPulse cה For the Month of April, 2012 *macys NORDSTROM Us. About the AUDIENCE TOTAL FANS 5,408,974 1,390,237 Grew over 6% last month Grew over 1% last month NUMBER OF BRAND ADVOCATES 68,184 25,126 89% are FEMALE 90% are FEMALE AVERAGE MONTHLY CONTRIBUTIONS BY ADVOCATES LIKES (2.0) LIKES (1.4) COMMENTS Posts COMMENTS (.03) (.05) Posts (.03) (.02) About the CONTENT AVERAGE NUMBER OF POSTS PER MONTH by BRAND ву FANS by BRAND by FANS 113 1998 62 573 AVERAGE MONTHLY POSTS COMMENTED ON COMMENTED ON 88% 92% Men Women Men Women of the time of the time (87% of comments from women) (85% of comments from women) LIKED LIKED 100 100 Men Women Men Women of the time of the time (89% of likes from women) (90% of likes from women) 100 Shared 100 Shared of the time of the time MOST COMMON BRAND POST PHOTOS 59% R PHOTOS 58% of all posts of all posts FANS RESPOND BEST TO Photos 76% of all engagement with Females responding better Photos 72% of all engagement with Females responding better (1,717 Comments & 125,068 Likes) (1,172 Coments & 31,732 Likes) CONVERSATION PARTICIPATION Posts that turn into of 10 CONVERSATIONS Posts that turn into of 10 CONVERSATIONS 1out Fan initiated 3out aut Fan initiated out of 2 of 10 CONVERSATIONS CONVERSATIONS CONVERSATIONS 55 in where Fans 100 are talking to 9 out CONVERSATIONS that Brand 3 in 100 are talking to CONVERSATIONS where Fans Zaut CONVERSATIONS that Brand of 10 participates in of 10 participates in each other each other About Facebook BRAND CONVERSATIONS THIS MONTH'S MOST POPULAR Macy's Nordstrom Going Fast: Shop Fashion Star's Winning Looks Now! O April 24, at 08:00 PM macys Boo at Nordstrom O April 13, at 09:52 AM O 3512 Likes Q183 Comments O 12416 Likes Q384 Comments ReadyPulse Content Score: 91 ReadyPulse Content Score: 77 And the winner is ★Macys With a better overall AUDIENCE & CONTENT SCORE A Tale of TWO FACEBOOK PAGES Social Audience and Content Scoring with ReadyPulse cה For the Month of April, 2012 *macys NORDSTROM Us. About the AUDIENCE TOTAL FANS 5,408,974 1,390,237 Grew over 6% last month Grew over 1% last month NUMBER OF BRAND ADVOCATES 68,184 25,126 89% are FEMALE 90% are FEMALE AVERAGE MONTHLY CONTRIBUTIONS BY ADVOCATES LIKES (2.0) LIKES (1.4) COMMENTS Posts COMMENTS (.03) (.05) Posts (.03) (.02) About the CONTENT AVERAGE NUMBER OF POSTS PER MONTH by BRAND ву FANS by BRAND by FANS 113 1998 62 573 AVERAGE MONTHLY POSTS COMMENTED ON COMMENTED ON 88% 92% Men Women Men Women of the time of the time (87% of comments from women) (85% of comments from women) LIKED LIKED 100 100 Men Women Men Women of the time of the time (89% of likes from women) (90% of likes from women) 100 Shared 100 Shared of the time of the time MOST COMMON BRAND POST PHOTOS 59% R PHOTOS 58% of all posts of all posts FANS RESPOND BEST TO Photos 76% of all engagement with Females responding better Photos 72% of all engagement with Females responding better (1,717 Comments & 125,068 Likes) (1,172 Coments & 31,732 Likes) CONVERSATION PARTICIPATION Posts that turn into of 10 CONVERSATIONS Posts that turn into of 10 CONVERSATIONS 1out Fan initiated 3out aut Fan initiated out of 2 of 10 CONVERSATIONS CONVERSATIONS CONVERSATIONS 55 in where Fans 100 are talking to 9 out CONVERSATIONS that Brand 3 in 100 are talking to CONVERSATIONS where Fans Zaut CONVERSATIONS that Brand of 10 participates in of 10 participates in each other each other About Facebook BRAND CONVERSATIONS THIS MONTH'S MOST POPULAR Macy's Nordstrom Going Fast: Shop Fashion Star's Winning Looks Now! O April 24, at 08:00 PM macys Boo at Nordstrom O April 13, at 09:52 AM O 3512 Likes Q183 Comments O 12416 Likes Q384 Comments ReadyPulse Content Score: 91 ReadyPulse Content Score: 77 And the winner is ★Macys With a better overall AUDIENCE & CONTENT SCORE A Tale of TWO FACEBOOK PAGES Social Audience and Content Scoring with ReadyPulse cה For the Month of April, 2012 *macys NORDSTROM Us. About the AUDIENCE TOTAL FANS 5,408,974 1,390,237 Grew over 6% last month Grew over 1% last month NUMBER OF BRAND ADVOCATES 68,184 25,126 89% are FEMALE 90% are FEMALE AVERAGE MONTHLY CONTRIBUTIONS BY ADVOCATES LIKES (2.0) LIKES (1.4) COMMENTS Posts COMMENTS (.03) (.05) Posts (.03) (.02) About the CONTENT AVERAGE NUMBER OF POSTS PER MONTH by BRAND ву FANS by BRAND by FANS 113 1998 62 573 AVERAGE MONTHLY POSTS COMMENTED ON COMMENTED ON 88% 92% Men Women Men Women of the time of the time (87% of comments from women) (85% of comments from women) LIKED LIKED 100 100 Men Women Men Women of the time of the time (89% of likes from women) (90% of likes from women) 100 Shared 100 Shared of the time of the time MOST COMMON BRAND POST PHOTOS 59% R PHOTOS 58% of all posts of all posts FANS RESPOND BEST TO Photos 76% of all engagement with Females responding better Photos 72% of all engagement with Females responding better (1,717 Comments & 125,068 Likes) (1,172 Coments & 31,732 Likes) CONVERSATION PARTICIPATION Posts that turn into of 10 CONVERSATIONS Posts that turn into of 10 CONVERSATIONS 1out Fan initiated 3out aut Fan initiated out of 2 of 10 CONVERSATIONS CONVERSATIONS CONVERSATIONS 55 in where Fans 100 are talking to 9 out CONVERSATIONS that Brand 3 in 100 are talking to CONVERSATIONS where Fans Zaut CONVERSATIONS that Brand of 10 participates in of 10 participates in each other each other About Facebook BRAND CONVERSATIONS THIS MONTH'S MOST POPULAR Macy's Nordstrom Going Fast: Shop Fashion Star's Winning Looks Now! O April 24, at 08:00 PM macys Boo at Nordstrom O April 13, at 09:52 AM O 3512 Likes Q183 Comments O 12416 Likes Q384 Comments ReadyPulse Content Score: 91 ReadyPulse Content Score: 77 And the winner is ★Macys With a better overall AUDIENCE & CONTENT SCORE A Tale of TWO FACEBOOK PAGES Social Audience and Content Scoring with ReadyPulse cה For the Month of April, 2012 *macys NORDSTROM Us. About the AUDIENCE TOTAL FANS 5,408,974 1,390,237 Grew over 6% last month Grew over 1% last month NUMBER OF BRAND ADVOCATES 68,184 25,126 89% are FEMALE 90% are FEMALE AVERAGE MONTHLY CONTRIBUTIONS BY ADVOCATES LIKES (2.0) LIKES (1.4) COMMENTS Posts COMMENTS (.03) (.05) Posts (.03) (.02) About the CONTENT AVERAGE NUMBER OF POSTS PER MONTH by BRAND ву FANS by BRAND by FANS 113 1998 62 573 AVERAGE MONTHLY POSTS COMMENTED ON COMMENTED ON 88% 92% Men Women Men Women of the time of the time (87% of comments from women) (85% of comments from women) LIKED LIKED 100 100 Men Women Men Women of the time of the time (89% of likes from women) (90% of likes from women) 100 Shared 100 Shared of the time of the time MOST COMMON BRAND POST PHOTOS 59% R PHOTOS 58% of all posts of all posts FANS RESPOND BEST TO Photos 76% of all engagement with Females responding better Photos 72% of all engagement with Females responding better (1,717 Comments & 125,068 Likes) (1,172 Coments & 31,732 Likes) CONVERSATION PARTICIPATION Posts that turn into of 10 CONVERSATIONS Posts that turn into of 10 CONVERSATIONS 1out Fan initiated 3out aut Fan initiated out of 2 of 10 CONVERSATIONS CONVERSATIONS CONVERSATIONS 55 in where Fans 100 are talking to 9 out CONVERSATIONS that Brand 3 in 100 are talking to CONVERSATIONS where Fans Zaut CONVERSATIONS that Brand of 10 participates in of 10 participates in each other each other About Facebook BRAND CONVERSATIONS THIS MONTH'S MOST POPULAR Macy's Nordstrom Going Fast: Shop Fashion Star's Winning Looks Now! O April 24, at 08:00 PM macys Boo at Nordstrom O April 13, at 09:52 AM O 3512 Likes Q183 Comments O 12416 Likes Q384 Comments ReadyPulse Content Score: 91 ReadyPulse Content Score: 77 And the winner is ★Macys With a better overall AUDIENCE & CONTENT SCORE