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Structured Difference Between Social Media Channels

STRUCTURAL DIFFERENCES BETWEEN SOCIAL MEDIA CHANNELS You Tube Social Media Terminology Map Brand's asset is Page Handle Board Page Account Channel called Fans connect with Like Follow Follow Follow Follow Subscribe Brand's asset via Each content unit Post Tweet Pin Post Photo Video is called Followers/Fans Like Favourite Like +1 Like Like / Unlike vote via Fans provide Comment Reply Comment| Comment Comment Comment feedback via Fans share inside the Share Retweet Pin It Share social network via Fans can share with external networks Facebook Page Post Coca-Cola SEND YOUR SELFIE TOBRAZILI about an hour ago Catch Farhan in his latest avatar! Watch what went behind the scenes of our ad http://CokeURL.com/hvv7u #OpenHappiness – with Sizzlar Jay. Coca-Cola HAPPINESSFLAG.COMCoe Phota Coca-Cola CocaCola Like Comment Share O 131 people like this. Coca-Cola O O Like a Follow Message D3 82,357,328 likes · 695,065 talking about this Top Comments Write a comment... Food/Beverages The Coca-Cola Facebook Page is a collection of your stories showing how people from around the world have helped make Coke into what it is today. 82m Coca-Cola Sumeet Gupta Nce looking Like Reply 01 about an hour ago 8- Mingma Tamang Good looks Like Reply · 32 minutes ago About - Suggest an Edit Photos Likes Videos House Rules A View 1 more comment O People use Facebook to share stories about themselves O Fans Like your Facebook Page and engage with your Posts O Like and Share create virality for your Posts O Comments allow Fans to explicitly connect with your brand Twitter Handle Tweet Coca-Cola @CocaCola - May 9 SENDYOUR SELFIE TOBRAZIL! '@andresiniesta8 is on the flag, are you? Visit HappinessFlag.com & share your soccer selfie. #worldscup Coca-Cola HAPPINESSFLAG.COM FOLLOWERS 2.46M TWEETS PHOTOSIVIDEOS FOLLOWING FAVORITES More v 2 Follow 89K 409 67.9K POWERADE, Tweets Tweets and replies Who to folloW Refresh - View all Quora @Quora Coca-Cola aCocaCola May 15 Refreshment on the go! #OpenHappiness Follow BRASIL Coca-Cola Sachin Bansal@ sachinba Followed by priyanka pani a. Follow 17 86 * 264 View more photos Vivek Wadhwa @wadhwa Followed hy Ahhishek Dardn O People use Twitter to share the pulse of the moment O They Follow your Twitter Handle and engage with your Tweets O Favourite and Retweet create virality for your Tweets O Reply allows Followers to explicitly connect with your brand Pinterest Board Pin Pinit Send Pins from: Coca-Cola Natalie Spence Discovering moments of happiness, one picture at a time. Share your moment: http://CokeURL.com/8mux Fonda Martin O Atlanta, GA - www.coca-cola.com Kacy Capobres 9 Boards 150 Pins 4 Send Profile 4,136 Followers 12 Likes Folow Al 29 Following Be Together Be Active Be Giving Be in the Moment Keep Discovering coca cola, aviators, beech, 140 29 CocaCola Pinned by pinner 15 Pins 18 Pins 10 Pins 40 Pins house kevin Ray Ban sunglasses big sale in summer & free shipping. rayban.kuxuryours.org Add a comment. Follow Follow Follow Follow Follow O People use Pintrest to catalogue pictures which drive their aspirations. O They Follow your Pintrest Board and engage with your Pins O Like and Re-Pin create virality for your Pins O Pinterest allows people to share Pins via external networks such as FB O Comments allow Followers to explicitly connect with your brand Google+ Page Post Coca-Cola Shared publicly - 1 Apr 2014 One World, One Game - The Amazon, Brazi. Coca-Cola www.coca-cola.com O + Follow +53 1,351,692 followers | 7,789,723 views 2 comments BRASIL DO Emma Cooper * 4 Apr 2014 www.HappinessFlag.com +Alma Patricia Gomez Valle i actually understood that About Posts Add a comment. O People use Google+ to engage with people having similar interests O They Follow your Google+ Page and engage with your Posts O +1 and Share create virality for your Posts O Comments allow Followers to explicitly connect with your brand Instagram AcCount Photo 3 February 2014 BIRTHDAY Coca la - 262 posts 153,409 followers 716 following • 4.49k 72 Filtered photos. Unfiltered happiness. http://coca-cola.com Follow O People use Instagram to post photos of their activities O They Follow your Instagram Account and engage with your Photos O Like create virality for your Photos O Instagram does not allow people to share photos. O Comments allow Followers to explicitly connect with your brand YouTube Channel Video Get Brring! The Worl l's Cup CocaCola 2014 Coca-Cola I Subsaibe Home Videos Plavlists Channels About Coca-Cola Get Bring II 0:35 /0:58 * You Tube O People use YouTube to create a memoir of Video playlists O They Subscribe your YouTube Channel and engage with your Videos O Like/Unlike provides social proof of likability of a Video O YouTube allows people to share Videos via external networks such as FB O Comments allow Subscribers to explicitly connect with your brand

Structured Difference Between Social Media Channels

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Structured Difference Between Social Media Channels: If Social Media had a preamble it would say ‘for the people, by the people’, i.e. democratic distribution of ideas amongst friends, between str...

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