Stats To Convince Your Boss To Invest In Content Marketing

STATS TO CONVINCE YOUR BOSS TO INVEST IN CONTENT MARKETING Consumer Opinions of consumers say they feel better about a company that delivers custom 61% content, they are also more likely to buy from that company INTERESTNO Interesting content is a top 3 IN 10 reason people follow brands on social media consumers say they prefer to learn about a company through a collection CONTENT WRITER of articles, rather than in an ad 78% of consumers believe that comapanies providing custom content are interested in building good relationships 90% of consumers find custom content useful Marketers Opinions of Content Marketing of marketers say that blogs are the most valuable content type for marketing 37% Creating original content was seen as the biggest challenge for 69% of marketers 87% in of B2B marketers use social media to distribute content The Success of Content Marketing Blog b2b companies with blogs generate 67% more leads per month on average NON-BLOGGING FIRMS BLOGGING FIRMS than non-blogging firms 88% of content marketers use Blogs give sites on average more indexed pages and unique visitors as their 434% 97% main metrics more indexed links Marketing Spend Marketers, on average spend over a quarter their marketing budget on content marketing 62% of companies today outsource their content marketing 42% 10 employees 1000 24% employees Companies with fewer than 10 employees allocate 42% of their budget to content, while companies with over 1000 allocate 24% to their marketing Fat Joe SOURCES http://www.customcontentcouncil.com/news/roper-finds-majority-consumers-value-custom-media WWW.FATJOE.CO.UK http://www.inboundwriter.com/content-marketing/infographic-the-anatomy-of-content-marketing-2/ http://engage.tmgcustommedia.com/2011/07/content-marketing-stats/ http://www.curata.com/ http://contentmarketinginstitute.com/2012/10/2013-62b-content-marketing-research/ http://socialmediab2b.com/2012/03/b2b-social-media-leads-infographic/Putm_source=Webbiquity http://econsultancy.com/uk/reports/content-marketing-survey-report http://www.inboundwriter.com/content-marketing/infographic-the-anatomy-of-content-marketing-2/ http://www.b2bmarketinginsider.com/content-marketing/the-cost-of-bad-content http://www.inboundwriter.com/content-marketing/infographic-the-content-marketing-explosion/ http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ %24