The State Of Social Media Marketing In 2013

Q2 2013: THE STATE OF...SMM



THESE STATISTICS WILL SETTLE YOUR SUPERSTITIONS ABOUT THE EFFECTS SOCIAL MEDIA MARKETING IS HAVING ON ITS USERS



1. 27%

2. 15% of total U.S. mobile internet time is spent on social networking sites.

3. Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC.

4. Social media lead conversion rates are 13% higher than the average lead conversion rate.

5. 21% of marketers say that social media has become more important to their company over the past six months.

6. 74% of all marketers say Facebook is important to their lead generation strategies.

7. Companies that generate more than...1,000 Facebook likes also receive nearly...1,400 website visits a day.

8. On Facebook, brand posts get half of their reach within 30 minutes of being posted.



% OF ALL MARKETERS HAVE FOUND A CUSTOMER VIA...

9. FACEBOOK 52%

10. TWITTER 36%

11. LINKEDIN 43%



12. Companies with over...1,000 Twitter followers generate more than...800 new website visitors a month.

13. 59% of Twitter users have visited B2B tech brand sites, coMpared to 40% for the average internet population.

14. Women are more likely than men to regularly check out a brand's social page...48% vs 43%

15. 25% of consumers who complain about products on Facebook or Twitter expect a response within 1 hour.



16. 23% of marketers are investing in blogging and social media this year. 9% increase from 2012.



17. Approximately...46% of online users count on social media when making a purchase



CHECK OUT MORE INFOGRAPHICS BY WISHPOND Q2 2013: THE STATE OF SMM (SOURCE : DPERIAN) THESE STATISTICS WILL SETTLE YOUR 27 % PERST ABOUT THE EFFECTS MEDIA MARKETING IS HAVING ON ITS USERS. 2 15 % of total U.S. mobile internet time is spent on social networking sites. (SOURCE : DPERIAN) 3. Social media Social media lead produces conversion rates are almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC. 4. % higher than D the average lead (SOURCE : HUBSPOT) conversion rate (SOURCE HLESPOT) (SOURCE HUBSPOT) (SORCE: HLBSPOT) 21 % of marketers say that social media has become more important to 1** their company over the past six months. Companies that generate 7. 74 % of all.marketers say more than... Facebook is important to their lead generation strategies. 1,000 Facebook Likes also receive nearly... 1,400 website visits a On Facebook, brand posts get half of their reach within 30 minutes day. (SOURCE: HLESPOT) of being posted. (saRCE: SOCIALBAKERS) % OF ALL MARKETERS HAVE FOUND A CUSTOMER VIA... (SOURCE HLESPOT) 52% 36% 43% in 9 FACEBOOK 10. TWITTER LINKEDIN- 59 % Companies of 12. with over... Twitter users have visited B2B 1,000 Twitter tech brand sites, followers generate more compared to... than... 40% for the average 800 new website internet population. visitors a month. (SOURCE : HLESPOT) (SOURCE : COMPETE AND TWITIER) of consumers who Women are 14. more likely than men to regularly check out a complain about products on Facebook or 15. %. brand's social Twitter expect a page... (SOURCE : PSOS) response within 1 hour. 48 % Vs. 43 %. (SOURCE: AMERICAN EXPRESS 23 Approximately... 16. % of marketers 17. 46% are investing blogging and social media this year of online users % increase from 2012. count on social media (SOURCE : HUBSPOT) when making a purchase (SOURCE : NIELŠEN) CHECK OUT MORE INFOGRAPHICS BY WISHPOND THE IMPACT OF PHOTOS ON FACEBOOK THE IMPACT OF HOW USERS INTERACT ON PINTEREST TWITTER ON BRANDS I http://bit.ly//11n5g31 http://bit.ly/10JBya5 http://bit.ly/WIXO8V SOURCES: http://bit.ly/YWOFNE http://bit.ly/10zcXXE http://bit.ly/19UQT by wishpond LO