State of the Media Democracy Survey 2012

Smarter generations State of the Media Democracy Survey 5m Nearly 3m own tablets – more than double from 2010 UK citizens own eReaders The average UK consumers favourite piece of technology is the laptop, knocking the TV from the top spot 3 Desktop Laptop TV 88% Only 1/3rd of people who read magazine content prefer to do so in printed hardcopy of tablet users had read a magazine on their devices Local news is viewed 98% as part of a national broadcast and is consumed in slots of of respondents chose TV services as their 5 mins favourite type of media or less a day 64% Only 15% of respondents had connected their TV to the internet, even though the penetration of internet ready TV's and games consoles suggests 50% of consumers are able to of respondents said they visited websites as a result of seeing a TV advert ...--..... 85% 75% of respondents expressed concern about their personal data being taken considered it likely that data given to national or government institutions will be lost Deloitte.