The State of Content Marketing 2013

The STATE OF CONTENT MARKETING 2013 $118.4 billion WILL BE SPENT ON CONTENT MARKETING, VIDEO MARKETING AND SOCIAL MEDIA IN 2013 Blogs give websites Marketers spend over 434% 25% of their marketing budget on content marketing more indexed pages and 97% MORE INDEXED LINKS 91% OF B2B MARKETERS USE CONTENT MARKETING 78% 86% 62% 78% of CMOS think custom content is the 86% of B2C marketers 62% of companies outsource their content marketing - a 7% from 2011 use content marketing future of marketing COMPANIES WITH LESS THAN 10 Blog YES EMPLOYEES ALLOCATE 42% OF THEIR MARKETING BUDGET TO C-O-N-T-E-N-T B2B companies that blog generate 67% more leads >>>> per month <<<<< Interesting content is one of the top 3 reasons people follow brands on social media Social Media and Blogs reach 8 out of 10 of all U.S. Internet users ORGANIC SEARCH LEADS HAVE 14.6% A 14.6% CLOSE RATE OUTBOUND MARKETING LEADS 1.7% HAVE A 1.7% CLOSE RATE Articles with images get: 79% of B2B marketers use content marketing to achieve brand awareness goals 94% MORE VIEWS 9 in 10 organizations market with content 78% 61% Blog of feel that of B2B marketers rate consumers organizations behind the webinars the most as content are interested in effective content marketing building good relationships tactic 37% of marketers say blogs are the most valuable type of content marketing COMPANIES WITH 10,000 OR MORE EMPLOYEES 58% USE 18 DIFFERENT CONTENT MARKETING TACTICS Facties of consumers trust editorial 1 2 34 5 6 7 8 9 10 11 12 13 14 15 16 17 18 content OF CONSUMERS SPEND TIME READING CONTENT FROM 68% A BRAND THEY ARE INTERESTED IN O SOCIAL MEDIA AND Mobile-optimized marketing increased from: content BLOGS ACCOUNT FOR 23% OF ALL TIME SPENT ONLINE 15% 33% 87% of B2B 2011 2012 MARKETERS USE SOCIAL MEDIA TO DISTRIBUTE CONTENT 90% of consumers find custom content useful Source: http://blogs.salesforce.com/company/2013/06/content-marketing-stats.html THE IMPACT OF PHOTOS THE IMPACT OF TWITTER HOW USERS INTERACT ON FACEBOOK ENGAGEMENT ON BRANDS ON PINTEREST http://bit.ly/11n5g31 http://bit.ly/10jBya5 http://bit.ly/WIX08V wishpond EID