Spooky Social Media Myths

SEVEN SPOOKY SOCIAL MEDIA MYTHS THE MORE HASHTAGS THE BETTER. Myth #1 True for Instagram and Twitter but not Facebook. The more hashtags a brand uses in a Facebook post, the less engagement it receives. VINE IS THE BEST PLATFORM FOR SOCIAL VIDEO. Myth #2 Not if your fans are mainly on Facebook. Take advantage of integration with whichever platform your audience uses regularly. Hint: Twitter owns Vine and Facebook owns Instagram. YOUTUBE IS MAINLY Myth # 3 USED BY TEENAGERS. Only 10% of YouTube users are ages 13-17. Myth # 4 FACEBOOK AND TWITTER REFER THE MOST WEBSITE TRAFFIC. Not even close. An overwhelming 64% of corporate site referrals come from Linkedln. LINK POSTS DRIVE Myth #5 ENGAGEMENT ON FACEBOOK. 87% of a Facebook page's interactions happen on photo posts. Links only recieve about 4% of interactions. Social=Visual! TWEETS POSTED DURING DAYTIME Myth #6 HOURS GET THE MOST RTS. The best time for retweets is actually after-hours, between 10:00 p.m. and 11:00 p.m. ET. If you share when share volume is lower on Twitter, your content has a greater chance PINTEREST CONTENT HAS Myth #7 A SHORT LIFESPAN. Unlike most online content, engaging pins have staying power. 50% of traffic from a pin occurs 2.5 months after the date it's originally pinned. Sources: https://www.piqora.com/assets/documents/pinterest-mobile-ROI-study-piqora-4459480325.pdf http://trackmaven.com/resources/retweet-report/ http://www.emarketer.com/Article/Photos-Cluttering-Your-Facebook-Feed-Herersquos-Why/1010777/1 http://www.agencypost.com/battle-social-video-platforms-instagram-vine/ https://www.piqora.com/assets/documents/Dec-2013-Instagram-Study-Piqora-0828028477.pdf http://think.storage.googleapis.com/int/ALL_uk/docs/youtube-audience_infographic.pdf Flightpath is a creative digital agency located in NYC. We provide digital imperatives-web design and mobile apps, SEM and SEO, social media-with full-service strategic, creative and production capabilities. Flightpath