The Social Travel Revolution

THE SOCIAL TRAVEL REVOLUTION PRESENTED BY "Social media is changing the way we look at the world and is disrupting nearly every industry. Travel, the world's largest industry, may be slow to adopt, but it cannot escape the impact of 'social'. Tripl Gripl is passionate about building the world's best social travel platform for both consumers and business. This infographic illustrates our insights." INTRODUCTION 1.6 BILLION INTERNATIONAL TOURIST ARRIVALS WILL TAKE PLACE BY 2012 AND WILL ACCOUNT FOR +9% OF GLOBAL GDP *Estimation based on 940 million in 2010 with an annual growth of 6.6% 750 200 | 100 MILLION MILLION MILLION USERS ON USERS ON USERS ON FACEBOOK TWITTER LINKEDIN 155 000 000 115 000 000 AMERICANS ON FACEBOOK AMERICANS HAVE PASSPORT OF ALL AMERICANS SOCIALIZE 50% WITH FRIENDS AND FAMILY THROUGH FACEBOOK OF ALL AMERICANS OWN A 37% PASSPORT. SO 63% OF ALL AMERICANS CANT TRAVEL OUTSIDE THE US CONNECTED ON THE MOVE 721 OF ALL SOCIAL NETWORK USERS ACCESS THEIR SOCIAL NETWORKING SITES DAILY WHILE THEY ARE TRAVELING MILLION PASSENGERS WILL BOARD GOGO-WIFI FLIGHTS THIS YEAR FOURSQUARE HAS CHECKINS IN 6 CONTINENTS EUROPE NORTH AMERICA ASIA SOUTH AMERICA AFRICA AUSTRALIA GOWALLA HAS TRIP CHECKINS IN 6 COUNTRIES SWEDEN NORWAY ENGLAND SOUTH AFRICA CANADA USA BUT ONLY 7% USE MOBILE INTERNET WHILE TRAVELING INTERNATIONALLY! SOCIAL INDUSTRY BATTLE 69% 46% OF ALL TRAVEL COMPANIES SAW TRAFFIC GROWTH FROM FACEBOOK OF ALL TRAVEL COMPANIES SAW TRAFFIC GROWTH FROM TWITTER ши HOTEL CHAINS AIRLINES CRUISE SHIPS HILTON UNITED AIRLINES CARNIVAL 104K 320K 1.06M 20K 205K 31K HAMPTON INN LUFTHANSA ROYAL CARRIBEAN 100K 222K 335K 4K 88K 17K HYATT AMERICAN CELEBRITY 74K 186K 225 17K 236K 4K HOLIDAY INN DELTA NORWEGIAN 26K 183K 132K 7K 212K 12K WTHE KING OF SOCIAL MEDIAW SOUTHWEST AIRLINES +1 655 000 MILLION FACEBOOK LIKES +1 147 000 MILLION TWITTER FOLLOWERS THE TOP 5 AIRLINES HAVE 2 566 000 FANS ON FACEBOOK 65% 12% 9% 7% 7% SOUTH WEST UNITED AIRLINES LUFTHANSA AMERICAN AIRLINES DELTA AIRLINES SOCIAL GEOGRAPHY TRIPL'S SOCIAL TRAVEL COUNTRY INDEX RANK DESTINATION INDEX 1 HONG KONG .8 7 2 NORWAY .7 2 3 SINGAPORE .70 4 DENMARK .6 5 5 SWEDEN 6 AUSTRIA IRELAND 8 CANADA .6 3 .6 3 .6 2 .6 1 UK .6 0 10 NETHERLND .5 8 +445 700 LIKES LAS VEGAS ON FACEBOOK 47K 446K 18K LONDON NEW YORK 21K LAS VEGAS 156K 37K 23K SINGAPORE 75K SYDNEY FACEBOOK TWITTER FOLLOWERS LIKES "TRIPL'S SOCIAL TRAVEL COUNTRY INDEX TAKES INTO CONSIDERATION SOCIAL USAGE AND TOURISM STATS. REPORT SUMMARY AVAILABLE AT WwW.TRIPL.COM/INFOGRAPHICS/COUNTRY-INDEX SOCIAL STUDENT TRAVELS 96% OF ALL UNIVERSITY STUDENTS ARE ON FACEBOOK FB TRAVEL FORMULA 52% 46% 45% 18 12 PH IN 14 AB 12 SAY THAT FRIENDS PHOTOS' INSPIRED THEIR NEXT TRIP SAY THEY HAVE BEEN INVITED TO A TRIP VIA FACEBOOK SAY THAT FACEBOOK MAKES THEM VISIT FRIENDS ABROAD (104) (92) (90) STUDY ABROAD IN THE US INCREASED 130% DURING THE LAST DECADE 1990-2000 2000-2010 WEIGHING SOCIAL STAYS AIRBNB 580 000 STAYS COUCHSURFING 680 000 STAYS PER YEAR PER YEAR $ 80,000,000* $ 0.00* BOOKING TRANSACTIONS BOOKING TRANSACTIONS 08' YEAR FOUNDED 04' YEAR FOUNDED 1.6M TOTAL STAYS 3.4M TOTAL STAYS $108M FUNDING RAISED $0.0M FUNDING RAISED 50 MILLION SOCIAL REVIEWS HAVE BEEN CREATED IN TRIPADVISOR FOR 495 000 RATED HOTELS "APPROXIMATE EARNINGS BASED ON $50 AVG BOOKING. COUCHSURFING IS NON PROFIT & LOST DATA RECORDS IN '06 Sources wikipedia.com facebook.com twitter.com linkedin.com skyscanner.net airbnb.com wolf21.com unh.edu quancast.com tripadvisor.com couchsurfing.org foursquare.com gowalla.com vistawide.com traveldailynews.com socialbakers.com This infographic was brought to you by Tripl.com. We really hope that you found this important and valuable for you. For more information about us please don't hesitate to send us an email to [email protected] For updates on our progress please follow us on facebook.com/triplapp and @triplapp nationalmaster.com O Tripl Stockholm, SE eyefortravel.com PERCENT