Social Sharing Drives Sales

- the Can sharing drive sales? $5,000,000 SOCIAL COMMERCE BREAKDOWN THE AVERAGE SHARER t AGE: 25-34 SHARE VALUE L GENDER: MALE $2.04. on averåge O LOCATION: USA facebook < NETWORK: FACEBOOK ALL SHARES ARE NOT CREATED EQUAL The average email share is so valuable because it is a 1 to 1 share with a high conversion rate. $17.93 $10.78 $2.35 $1.62 $1.48 8+ Email Google+ Facebook Twitter Tumblr $1.25 $0.90 $0.88 $0.56 $0.30 k Su Pinterest Wishpot Kaboodle Polyvore StumbleUpon StumbleUpon drives more than 2x the traffic of email but has a weaker conversion rate caused by diverse content with vague filters. % OF SOCIAL REVENUE Twitter comes in second in most categories but leads Holiday and Home. 2$ 38.76% 20.22% 16.28% 12.64% 6.55% Facebook Twitter Email Pinterest Google+ 2.62% 1.89% 0.63% 0.33% 0.08% P. Polyvore Tumblr StumbleUpon Kaboodle Wishpot WHAT CATEGORY IS SHARED MOST? Apparel Electronics General Stores (multi-product) 3rd 1st 2nd 4. Sporting Goods 5. Jewlery 6. Children 7. Furniture 8. Beauty 9. Entertainment 10. Home LEAST SHARED CATEGORIES Holiday Office Hardware Novelty Camera Even though Cameras are the least shared category it has the highest value per social share of all products at $19.75 a share. POPULAR CATEGORIES Facebook drives the most sharing for apparel and clothing. Facebook Polyvore Pinterest Twitter Tumblr Y Apparel Y Apparel Y Apparel O Electronics Y Apparel Jewelry V Jewelry Children Y Apparel Ф Нealth Electronics Children Jewelry * Sports Entertainment Sports Home Health í Entertainment Electronics Children Ô Luggage I Gifts + Health Gifts Su k 8+ StumbleUpon Kaboodle Email Google+ Wishpot Y Apparel Y Apparel Y Apparel O Electronics Sports Electronics * Sports O Electronics * Sports Y Apparel Software Jewelry * Sports Y Apparel A Children Gifts |Home + Health Ф Нealth O Electronics i General Store O Electronics Home I Business Home AVERAGE ORDER VALUES AOV28202 Su $110.74 Kaboodi $130.12 Stumblellpon $160.68 Facebook $137.37 Wishpot $126.83 8+ Twitter $181.37 Google+ Pinterest Tumbir $192.77 Email $178.64 $200.33 $177.72 Pinterest nearly doubled it's average order value on Cyber Monday. We analyzed $5,000,000 worth of eCommerce transactions influenced by social sharing from thousands of retailers on the AddShoppers platform. Facebook represents an aggregation of Facebook "Like" and "Share" actions, along with AddShoppers's custom Open Graph "Want" and "Own" buttons. Sharing does drive revenue! AddShoppers For more #SocialROI data: http://www.addshoppers.com/stats