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Social Media V.S. SEO

Social SEO SA 1 Social media posts appear instantly and results can happen within minutes. SEO can be slow and uncertain. It can take years to build up enough credibility to compete for valuable phrases. SPEED Virtually no limit to the number of people who share. Mini viral events can UPPER LIMITS Traffic from search will never exceed the number of people who search for that phrase each day. drive huge amounts of attention. Content that stirs an Research-based content emotional response often does best, especially emotions such as anxiety, TOPICS often perfom best, such as detailed, how-to topics, and articles that answer common anger, and awe. questions. 4. word t text text ords words w ext text text te ds words wor text text tex words wo FORMATS Long form text performs best. The average page that ranks high in Google has 1500+ words. Visuals perform best in social media. Posts with images generate 53% more likes than average on Facebook. AUDIENCE Visitors from search INTENT Visitors from social are less likely to buy, but more likely to share. Fans may influence potential buyers. are more likely to buy, but less likely to interact. They have a specific purpose, need, or question. Social media involves EFFORT Search traffic can be an many short-lived actions, with outcomes that often last for minutes. It requires a continuous, ongoing effort. ongoing, passive source of visitors. High rankings often endure for weeks or months. 7 Engagement (shares, likes, and comments) are highly visible, but total visibility from social traffic is difficult METRICS Visibility and search traffic are easy to report, but engagement is harder to measure. Keyword data at the page level is 'not provided. to report. V vertexplus" TM www.vertexplus.com 21 3.

Social Media V.S. SEO

shared by Bhack on May 17
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Key difference between Social media and Search (SEO) Info graphics.

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