Social Media User Demographics

SOCIAL MEDIA DEMOGRAPHICS FACEBOOK -Total monthly active users - 114 million - Male Users - 66% - Female Users - 77% Female Male - Age 87% of adults aged 18-29. 73% of adults aged 30-49. 63% of adults aged 50-64. 56% of adults aged 65+. TWITTER - Monthly Active Users - 320 Million - Male Users - 24% Female Male - Female Users - 21% -Age 37% of adults aged 18-29 use Twitter. 25% of adults aged 30-49 use Twitter. 12% of adults aged 50-64 use Twitter. 10% of adults aged 65+ use Twitter. LINKEDIN Total Users - >347 Million - Female Male - Male Users - 28% - Female Users - 27% -Age 31% of adults 30-49 use LinkedIn. 30% of adults 50–64 use LinkedIn. 23% of adults 18-29 use LinkedIn. 21% of adults over 65 use LinkedIn. INSTAGRAM |Female Total Users - >300 Million - Male - Male Users - 22% - Female Users - 29% 31% of Instagram users have college experience. 24% of Instagram users are college graduates. 23% of Instagram users are high school grads. PINTEREST - Total Users - >347 Million - Male Users - 13% - Female Users - 42% Female Male 34% of adults 18–29 yearS old use Pinterest. 28% of adults 30-49 years old use Pinterest. 27% of adults 50–64 years old use Pinterest. 17% of adults 65 and over use Pinterest. Female Male SNAPCHAT - Total Snaps/day - 400 million - Male Users - 30% - Female Users - 70% Total Users - >347 Million GOOGLE+ - Female Male Users - 73.7% - Male - Female Users - 26.3% 55% of users are from the United States. 18% of users are from India. 6% of users are from Brazil. 5% of users are from the United Kingdom. 4% of users are from Canada www.spintadigital.com