Social Media Survey Infographic

2012 ENGINEERING SOCIAL MEDIA SURVEY Most popular social media sites visited by Engineers * Overall 61% of all Engineers currently use Social Media for work related activities Twitter - 22% The pie chart shows the overall percentages for all social media sites, Google+ is set to grow throughout 2013 which will see a huge shift from Facebook. Google+ - 33% Facebook - 67% LinkedIn - 43% Linkedln still remains the most used social media site for all engieers. Although facebook has a bigger share Favourite types of content viewed by Engineers Videos Articles White Papers Images Webinars Interviews Forums We know that almost all Engineers prefer to watch an educational video than read a 1000+ worded article due to time constraints of their current job. We also know reading a white paper puts trust within an engineer's mind which will usually convert to a sale later on. What Engineers use Social Media for Find out what Engineers use Social Media for. Most of the time CALGAVIN have found that many engineers will use social media to find out about new technology in their industry. News Finding Products Learning Recommendations White Papers 10 20 30 40 50 60 70 How many Engineers are on Linkedln Currently there are over 8,522,177 engineers on Linkedin. These people could range from Process Engineers to Electronic Engineers USA - 305,4315 UK - 51,4613 INDIA - 145,8704 Does social media Influence Is social media worth investing in? buying decsions? 60% of engineers will use Social media to help find new products or solutions 2013 60% 2012 53% of these engineers will then go onto purchase a product thanks to social media Social media is going to continue to grow in 2013, with sites like Google+ and Linkediln set to outgrow the likes of Facebook. If you're looking to target specific engineers then your company needs to be on Social. 53% Social Media Research Study carried out by - E CALGAVIN