Click me
Transcribed

The Social Media Super Bowl

THE NFL SOCIAL MEDIA POWER RANKINGS NFL UNMETRIC SCORE• 000 The Unmetric Score is a combination of various metrics weighted and balanced to produce a single sector specific score that brands can use to benchmark their social media efforts. FACEBOOK TWITTER 60 50 57 40 XX XX UNMETRIC UNMETRIC SCORE 44 SCORE 49 41 47 20 45 40 57 10 44 40 CARGERS GOWBOTE The Dallas Cowboys have a clear lead over other teams The race to first place on Twitter is as tight as it could be, with no clear winner. on Facebook. • CONTENT• STRATEGIES Engagement Score Number of Posts 600 Despite mostly talking about the players, teams saw the highest engagement when they talked about game results. 500 503 400 300 284 246 200 183 143 129 127 100 92 89 234 195 178 159 ffee 76 85 76 22 23 Engagement auestion About the News About Game Players Special Merchandise Contest Offer Game Results Oriented to Fans the Team Schedule Posts 000 GROWTH... 20.7% FACEBOOK TWITTER 16.7% Boasting an undefeated start to the season helped the Houston Texans grow on Facebook by over 5%. 13.8% 5.1% Rookie Quarterback Russell Wilson helped the Seahawks grow their Twitter followers by over 20%. 3.8% 3.5% TEXANS 000 FANS &.0. FOLLOWERS 5.1M 4.7M FANS FOLLOWERS 3.8M Ill.. 3.ЗМ The Green Bay Packers have more Twitter followers than the population of the Green Bay metropolitan area. 2.8M 0.46M 0.43M 0.40M 0.36M 0.34M JETS COWBOTS COWBOYS The top 5 most Liked teams account for 41% of all Facebook fans. 000ENGAGEMENT.. The Unmetric Engagement Score is is a weighted score calculated from the number of Likes, Comments, Shares and Estimated Impressions each post receives, 296 279 Thanks to a thumping start of the season, Chicago Bears fans showed their support by Liking and Sharing victory posts. 254 248 235 woVSTON TEXANS COWBOYS N° OF POSTS o0& TWEETS 1395 Buffalo Bills were prolific tweeters, sending out over 45 tweets per day. 1221 1212 1188 1166 Despite posting over 10 updates per day, the Detroit Lions had the lowest Engagement Score out of all the teams. 400 227 211 203 182 LAIDERS REPLIES & AVERAGE REPLY TIME 000000 000000 *** 5teams accounted for 78%of the replies 878 TWITTER NUMBER OF REPLIES 180 193 202 237 JETS CHARGERS AVERAGE REPLY TIME 2h 3min 4h 51min 29min 23min 44min **** 80% DON'T REPLY FACEBOOK OTHER TEAMS NUMBER OF REPLIES 80% of teams ignore their fans and don't reply to fan posts 0.5% 3.1% 5.3% 11.3% JETS AVERAGE REPLY These teams might respond quickly. but they reply to such few fan posts. TIME 5h 17 min 3h 19min 2h Ilmin Ih 49min • THE NFL SOCIAL• MEDIA STANDINGS Facebook Unmetric Score Unmetric Score Twitter Total Unmetric Score 57 39 96 DALLAS COWBOYS COWBOTS 49 41 90 GREEN BAY PACKERS 47 41 188 PITTSBURGH STEELERS NEW ENGLAND PATRIOTS 45 38 183 BALTIMORE RAVENS 41 37 178 CHICAGO BEARS 44 34 178 NEW YORK JETS 32 44 176 NEW ORLEANS SAINTS 38 37 175 CAARCERS SAN DIEGO CHARGERS 34 40 74 HOUSTON TEXANS 35 39 74 A PHILADELPHIA EAGLES 35 38 73 OAKLAND RAIDERS 40 33 73 TU NEW YORK GIANTS 40 31 171 CAROLINA PANTHERS 31 39 170 34 36 70 WASHINGTON REDSKINS 30 39 69 ATLANTA FALCONS SAN FRANCISCO 49ERS 39 30 69 DENVER BRONCOS 36 32 68 30 38 168 DETROIT LIONS SEATTLE SEAHAWKS 27 40 167 26 38 164 BUFFALO BILLS MIAMI DOLPHINS 28 36 64 MINNESOTA VIKINGS 28 32 60 TAMPA BAY BUCCANEERS 28 29 57 B CLEVELAND BROWNS 24 32 156 INDIANAPOLIS COLTS 27 29 56 ST. LOUIS RAMS 22 30 52 KANSAS CITY CHIEFS 23 29 152 1E CINCINNATI BENGALS 22 28 150 JACKSONVILLE JAGUARS 21 26 147 23 22 45 TENNESSEE TITANS ARIZONA CARDINALS 25 20 45 UNmetric Unmetric supplies a distinct, high-demand service for brands that stops companies from flying blind with their social media efforts. Using a combination of advanced algorithms and human computing power, Unmetric delivers data and benchmark insights for various industry sectors that were previously unavailable for Facebook, Twitter, YouTube and Pinterest. Now brands are finally able to answer the basic business question of "How do we stack up against the competition?" when it comes to their social media presence. Methodology Unmetric compiled its NFL Social Media Smack Down report by sourcing data from its social media benchmark platform. Facebook and Twitter statistics were gathered for the first month of the 2012 NFL regular season, from September 5 to October 5, 2012. About Unmetric Unmetric Inc. is headquartered in New York, NY and works with clients across the world. The Unmetric platform was established to give Fortune 500 companies and other large global brands and agencies key performance data around which they could benchmark their social media efforts and answer the question "Are we doing well?". For more information, visit www.unmetric.com, check out our blog at http://blog.unmetric.com or email us at [email protected]

The Social Media Super Bowl

shared by ernestoolivares on Dec 11
551 views
1 shares
0 comments
Luckily, this infographic shows just that. Unmetric, a social media benchmarking company, has spent the season tracking NFL teams online to see who has the most success at gaining followers and inspir...

Publisher

Unmetric

Source

Unknown. Add a source

Category

Social Media
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size