Social Media Strategy Development

Social Media Strategy Development Sobizco 1 Listen and assess your world Sacial Basiess Comatrg ip Know what your customers want, what is on top of their mind, Understand your brand's position and activities of your partners and competitors. Assessment SWOT Assemble team Define goals Define the benefits for all Programs needed Resources and budgets Develop the programs Train the team and partners Social media guideline Hit the road Measure model and tune Build your social capital 3 The right team DNA Assemble your strategy team and always have representatives from your customers and partners included. 2 Get under the hood With the result of your Assessment, make a SWOT analysis. Define your goals Weak goals result in even weaker strategies Bring it in alignment with the corporate strategy and the needs of your customers. Describe how you measure success. 5 What do you bring to the party? Clearly define what benefits your customers and your company will have from that strategy. Actions & Methods Decide what actions and programs are needed to achieve the goals of your strategy. Think about collaboration with PRIAD agencies other consultants. Co-create the programs Now go build the programs and initiatives. Co-create everything together with your customers and partners, Start the social engagement right here. Leverage agencies, other consultants and tools vendors. 7 Resources & Budgets Work on resources and budgets needed to execute the strategy. Define KPIS and decide the reporting tools you are going to use. Education & Training While you are building programs get your team and your partners trained. Make sure they understand what you are trying to achieve. 11 Walk the walk 10 Social Media Guidelines Develop your social media guideline (not a policy). Develop it with the team not for the team. Help explain SEC rules, HIPAA and other regulations your organization may be bound to. Hit the road. Work closely with the team, customers and partners who will help embrace the strategy which you jointly developed. If your customers where not part of the strategy development go back to (3) and start again. 12 Ongoing monitoring Measure, model and tune your engagements, programs and initiatives. Have your social media monitoring antennas out 24x7, (C) Copyright 2011 - Social Business Consulting Group http://sobizco.com +1 (650) 557-2840