Social Media Strategy

PLAN YOUR SOCIAL MEDIA STRATEGY USE social media yourself STUDY relevant case studies EDUCATE serior esecutives HEAR from practitioners EXPLORE the latest trends IDENTIFY relevant social media monitoring tools LEARN how you can best use the tools DISCOVER what's said about you and your m LEARN 1. PRIORITIZE OBJECTIVES FIND relevant communities and converstion UNCOVER key influencem ENHANCE brand and reputation management ACCELERATE ustomerdriven innovation ATTRACT talented employees INCREASE ales 1. LISTEN IMPROVE customer engagement facebook ENTER the conversation PROVIDE relevant content ADD value to communities ENGAGEith influencers RESPOND positively Sreddit Blogger Ning Linked in 2. ESTABLISH GOVERNANCE flickr 2. ENGAGE IN IDENTIFY opportunities UNDERSTAND risks CLARIFY risk of NOT engaging SET clear social media policies COMMUNICATE policies internally CONVERSATION You Tube imeem digg LIFE CAPTURE and communicate success stories REFINE your strategy and me SET elevant meaures of success MONITOR meues 3.DEFINE ACTIVITIES DEFINE first and subsequent phases TARGET initial platforms IDENTIFY resources required 3. MEASURE AND REFINE DEVELOP CAPABILITIES IDENTIFY internal "championa' for social media TRAIN and support champions and stall KEEP abreast of developments ESTABLISH responsibilities and time commitment UNK to offine marketing activities REPORT to enior eecutives ESTABLISH pilot program DEVELOP a culture of responsible transperency © ahtgroup.com ENGAGEMENT STRATEGY DEVELOPMENT