Social Media Snakes and Ladders

SOCIAL MEDIA SNAKES AND LADDERS Social media is a game of snakes and ladders, for brands to climb the board they need to listen to, learn from and engage with their audience. Yomego's Social Media Reputation Index, powered by Alterian's SM2 tool, shows which companies are winning the game. Each has been scored according to reach, recency and satisfaction. Ebay has been fighting the 92.29 rise of independent etailers 87.00 and group-buying networks over the past year, but its reputation still centres around low cost instead of quality. 88.61/Google : BlackBerry. 85.25 Apple doesn't have official presences on many of the channels that consumers use to talk about it, most notably Facebook SAMSUNG 81.55 80.06 Ford amazon.com 83.55 79.18 YAHOO! 83.58 TV 81.67 GUCCI NOKIA 78.35 DisNEe 77.26 Microsoft 77.73 (DELL 78.86 78.61 Nintendo TOYOTA 77.26 76.89 ARBUC 76.01 HONDA The werof Dream 70.48 76.81 74.20 HYUNDAI 76.18 SONY. Coca-Cola's ranking shows that just utilising social media won't get you to the top of the board, it's all about how you engage with your audience IBM 73.75 73.39 74.08 CocaCola TOP SECTORS 73.47 Adobe 72.16 1. technology 71.76 Harley doesn't shout about what it does online, but it doesn't really need to. The brand knows that its customers aren't just fans, they live and breathe the biking lifestyle 2. auto 3. retail 70.20 71.28 pepsi BURBERRY (intel) 70.38 SMOTOR HARLEY-DAMOSON 71.70 4. food and drink 70.12 70.26 5. online service 6. entertainment Canon 68.69 7. financial 69.44 Panasonic 69.75 66.72 PORSC HE 8. health and beauty AMERIGAN ExRESS 68.82 67.33 Eadidas Smirnoff's use of social media is interesting in that it markets offline events, bringing communities together around the brand both in the real and online worlds. 63.95 66.04 ZARA Gillette Heinz 63.58 Cartier 66.72 SMIRNOFE 64.88 IKEA 66.05 ALTERIAN X, 62.16 Corona. 61.71 Extra ameGO" 63.51 L'ORÉAL VISA 62.12 the social media ogency www.socialmedia.alterian.com SOCIAL MEDIA SNAKES AND LADDERS Social media is a game of snakes and ladders, for brands to climb the board they need to listen to, learn from and engage with their audience. Yomego's Social Media Reputation Index, powered by Alterian's SM2 tool, shows which companies are winning the game. Each has been scored according to reach, recency and satisfaction. Ebay has been fighting the 92.29 rise of independent etailers 87.00 and group-buying networks over the past year, but its reputation still centres around low cost instead of quality. 88.61/Google : BlackBerry. 85.25 Apple doesn't have official presences on many of the channels that consumers use to talk about it, most notably Facebook SAMSUNG 81.55 80.06 Ford amazon.com 83.55 79.18 YAHOO! 83.58 TV 81.67 GUCCI NOKIA 78.35 DisNEe 77.26 Microsoft 77.73 (DELL 78.86 78.61 Nintendo TOYOTA 77.26 76.89 ARBUC 76.01 HONDA The werof Dream 70.48 76.81 74.20 HYUNDAI 76.18 SONY. Coca-Cola's ranking shows that just utilising social media won't get you to the top of the board, it's all about how you engage with your audience IBM 73.75 73.39 74.08 CocaCola TOP SECTORS 73.47 Adobe 72.16 1. technology 71.76 Harley doesn't shout about what it does online, but it doesn't really need to. The brand knows that its customers aren't just fans, they live and breathe the biking lifestyle 2. auto 3. retail 70.20 71.28 pepsi BURBERRY (intel) 70.38 SMOTOR HARLEY-DAMOSON 71.70 4. food and drink 70.12 70.26 5. online service 6. entertainment Canon 68.69 7. financial 69.44 Panasonic 69.75 66.72 PORSC HE 8. health and beauty AMERIGAN ExRESS 68.82 67.33 Eadidas Smirnoff's use of social media is interesting in that it markets offline events, bringing communities together around the brand both in the real and online worlds. 63.95 66.04 ZARA Gillette Heinz 63.58 Cartier 66.72 SMIRNOFE 64.88 IKEA 66.05 ALTERIAN X, 62.16 Corona. 61.71 Extra ameGO" 63.51 L'ORÉAL VISA 62.12 the social media ogency www.socialmedia.alterian.com SOCIAL MEDIA SNAKES AND LADDERS Social media is a game of snakes and ladders, for brands to climb the board they need to listen to, learn from and engage with their audience. Yomego's Social Media Reputation Index, powered by Alterian's SM2 tool, shows which companies are winning the game. Each has been scored according to reach, recency and satisfaction. Ebay has been fighting the 92.29 rise of independent etailers 87.00 and group-buying networks over the past year, but its reputation still centres around low cost instead of quality. 88.61/Google : BlackBerry. 85.25 Apple doesn't have official presences on many of the channels that consumers use to talk about it, most notably Facebook SAMSUNG 81.55 80.06 Ford amazon.com 83.55 79.18 YAHOO! 83.58 TV 81.67 GUCCI NOKIA 78.35 DisNEe 77.26 Microsoft 77.73 (DELL 78.86 78.61 Nintendo TOYOTA 77.26 76.89 ARBUC 76.01 HONDA The werof Dream 70.48 76.81 74.20 HYUNDAI 76.18 SONY. Coca-Cola's ranking shows that just utilising social media won't get you to the top of the board, it's all about how you engage with your audience IBM 73.75 73.39 74.08 CocaCola TOP SECTORS 73.47 Adobe 72.16 1. technology 71.76 Harley doesn't shout about what it does online, but it doesn't really need to. The brand knows that its customers aren't just fans, they live and breathe the biking lifestyle 2. auto 3. retail 70.20 71.28 pepsi BURBERRY (intel) 70.38 SMOTOR HARLEY-DAMOSON 71.70 4. food and drink 70.12 70.26 5. online service 6. entertainment Canon 68.69 7. financial 69.44 Panasonic 69.75 66.72 PORSC HE 8. health and beauty AMERIGAN ExRESS 68.82 67.33 Eadidas Smirnoff's use of social media is interesting in that it markets offline events, bringing communities together around the brand both in the real and online worlds. 63.95 66.04 ZARA Gillette Heinz 63.58 Cartier 66.72 SMIRNOFE 64.88 IKEA 66.05 ALTERIAN X, 62.16 Corona. 61.71 Extra ameGO" 63.51 L'ORÉAL VISA 62.12 the social media ogency www.socialmedia.alterian.com SOCIAL MEDIA SNAKES AND LADDERS Social media is a game of snakes and ladders, for brands to climb the board they need to listen to, learn from and engage with their audience. Yomego's Social Media Reputation Index, powered by Alterian's SM2 tool, shows which companies are winning the game. Each has been scored according to reach, recency and satisfaction. Ebay has been fighting the 92.29 rise of independent etailers 87.00 and group-buying networks over the past year, but its reputation still centres around low cost instead of quality. 88.61/Google : BlackBerry. 85.25 Apple doesn't have official presences on many of the channels that consumers use to talk about it, most notably Facebook SAMSUNG 81.55 80.06 Ford amazon.com 83.55 79.18 YAHOO! 83.58 TV 81.67 GUCCI NOKIA 78.35 DisNEe 77.26 Microsoft 77.73 (DELL 78.86 78.61 Nintendo TOYOTA 77.26 76.89 ARBUC 76.01 HONDA The werof Dream 70.48 76.81 74.20 HYUNDAI 76.18 SONY. Coca-Cola's ranking shows that just utilising social media won't get you to the top of the board, it's all about how you engage with your audience IBM 73.75 73.39 74.08 CocaCola TOP SECTORS 73.47 Adobe 72.16 1. technology 71.76 Harley doesn't shout about what it does online, but it doesn't really need to. The brand knows that its customers aren't just fans, they live and breathe the biking lifestyle 2. auto 3. retail 70.20 71.28 pepsi BURBERRY (intel) 70.38 SMOTOR HARLEY-DAMOSON 71.70 4. food and drink 70.12 70.26 5. online service 6. entertainment Canon 68.69 7. financial 69.44 Panasonic 69.75 66.72 PORSC HE 8. health and beauty AMERIGAN ExRESS 68.82 67.33 Eadidas Smirnoff's use of social media is interesting in that it markets offline events, bringing communities together around the brand both in the real and online worlds. 63.95 66.04 ZARA Gillette Heinz 63.58 Cartier 66.72 SMIRNOFE 64.88 IKEA 66.05 ALTERIAN X, 62.16 Corona. 61.71 Extra ameGO" 63.51 L'ORÉAL VISA 62.12 the social media ogency www.socialmedia.alterian.com SOCIAL MEDIA SNAKES AND LADDERS Social media is a game of snakes and ladders, for brands to climb the board they need to listen to, learn from and engage with their audience. Yomego's Social Media Reputation Index, powered by Alterian's SM2 tool, shows which companies are winning the game. Each has been scored according to reach, recency and satisfaction. Ebay has been fighting the 92.29 rise of independent etailers 87.00 and group-buying networks over the past year, but its reputation still centres around low cost instead of quality. 88.61/Google : BlackBerry. 85.25 Apple doesn't have official presences on many of the channels that consumers use to talk about it, most notably Facebook SAMSUNG 81.55 80.06 Ford amazon.com 83.55 79.18 YAHOO! 83.58 TV 81.67 GUCCI NOKIA 78.35 DisNEe 77.26 Microsoft 77.73 (DELL 78.86 78.61 Nintendo TOYOTA 77.26 76.89 ARBUC 76.01 HONDA The werof Dream 70.48 76.81 74.20 HYUNDAI 76.18 SONY. Coca-Cola's ranking shows that just utilising social media won't get you to the top of the board, it's all about how you engage with your audience IBM 73.75 73.39 74.08 CocaCola TOP SECTORS 73.47 Adobe 72.16 1. technology 71.76 Harley doesn't shout about what it does online, but it doesn't really need to. The brand knows that its customers aren't just fans, they live and breathe the biking lifestyle 2. auto 3. retail 70.20 71.28 pepsi BURBERRY (intel) 70.38 SMOTOR HARLEY-DAMOSON 71.70 4. food and drink 70.12 70.26 5. online service 6. entertainment Canon 68.69 7. financial 69.44 Panasonic 69.75 66.72 PORSC HE 8. health and beauty AMERIGAN ExRESS 68.82 67.33 Eadidas Smirnoff's use of social media is interesting in that it markets offline events, bringing communities together around the brand both in the real and online worlds. 63.95 66.04 ZARA Gillette Heinz 63.58 Cartier 66.72 SMIRNOFE 64.88 IKEA 66.05 ALTERIAN X, 62.16 Corona. 61.71 Extra ameGO" 63.51 L'ORÉAL VISA 62.12 the social media ogency www.socialmedia.alterian.com SOCIAL MEDIA SNAKES AND LADDERS Social media is a game of snakes and ladders, for brands to climb the board they need to listen to, learn from and engage with their audience. Yomego's Social Media Reputation Index, powered by Alterian's SM2 tool, shows which companies are winning the game. Each has been scored according to reach, recency and satisfaction. Ebay has been fighting the 92.29 rise of independent etailers 87.00 and group-buying networks over the past year, but its reputation still centres around low cost instead of quality. 88.61/Google : BlackBerry. 85.25 Apple doesn't have official presences on many of the channels that consumers use to talk about it, most notably Facebook SAMSUNG 81.55 80.06 Ford amazon.com 83.55 79.18 YAHOO! 83.58 TV 81.67 GUCCI NOKIA 78.35 DisNEe 77.26 Microsoft 77.73 (DELL 78.86 78.61 Nintendo TOYOTA 77.26 76.89 ARBUC 76.01 HONDA The werof Dream 70.48 76.81 74.20 HYUNDAI 76.18 SONY. Coca-Cola's ranking shows that just utilising social media won't get you to the top of the board, it's all about how you engage with your audience IBM 73.75 73.39 74.08 CocaCola TOP SECTORS 73.47 Adobe 72.16 1. technology 71.76 Harley doesn't shout about what it does online, but it doesn't really need to. The brand knows that its customers aren't just fans, they live and breathe the biking lifestyle 2. auto 3. retail 70.20 71.28 pepsi BURBERRY (intel) 70.38 SMOTOR HARLEY-DAMOSON 71.70 4. food and drink 70.12 70.26 5. online service 6. entertainment Canon 68.69 7. financial 69.44 Panasonic 69.75 66.72 PORSC HE 8. health and beauty AMERIGAN ExRESS 68.82 67.33 Eadidas Smirnoff's use of social media is interesting in that it markets offline events, bringing communities together around the brand both in the real and online worlds. 63.95 66.04 ZARA Gillette Heinz 63.58 Cartier 66.72 SMIRNOFE 64.88 IKEA 66.05 ALTERIAN X, 62.16 Corona. 61.71 Extra ameGO" 63.51 L'ORÉAL VISA 62.12 the social media ogency www.socialmedia.alterian.com