Social Media Sacrifices

SOCIAL MEDIA SACRIFICES 8+ in f Technology has supposedly made us more efficient but there are still only 24 hours in a day. With an ever growing volume of people using social networking sites, just how much time are people spending on the likes of Facebook, Twitter and Linkedin and what activities are they sacrificing in order to fulfil their appetite for online interaction? Who is spending time social networking? More women than men spend time on social networks: 73% use social 5 hours + 2-5 hours networking sites vs 62% of men. 1-2 hours 30 mins - 1 hour 10% 16% 11-30 mins 16% up to 10 mins 19% No time on social media How much time are people spending social networking? 33% Women are spending an average of 60 minutes on social media per day vs. 48 minutes for men. This equates to... 964 days over an adult lifetime for women R.I.P 18 723 days over an adult lifetime for men 8 months difference Who admits to sacrificing other activities to satisfy social networking habits? All UK adults 18-24s 55-64s 51% 68% 27% of all people sacrifice 'real life' activities of people aged 18-24 sacrifice 'real life' activities of people aged 55-64 sacrifice 'real life' activities Biggest sacrifice difference between men and women: What is social media replacing? Household chores Watching movies Television Going out Sex Cooking Reading newspapers Time for children Sleeping Time for partner Exercise Reading books Only 8% of men are likely to sacrifice the chores vs. 13% of women Average use of social media, per day, by age: Average use of social media in minutes per day, by city: 100 84 74 75 51 Glasgow 66 50 46 35 Edinburgh 29 65 Newcastle 25 18 YEARS 18-24 25-34 35-44 45-54 55-64 65+ Leeds 54 64 Hull Liverpool 39 72 Sheffield O Manchester 54 63 Nottingham If you're young, female and live in Sheffield, it's highly likely that you spend a substantial part of your day on social networking sites. 56 Norwich Milton 40 Keynes Birmingham 45 66 Oxford 64 Bristol 57 London Cardiff 63 Southampton 50 42 Brighton 55 Plymouth browser-media The study was undertaken by an independent research agency on behalf of Browser Media amongst 2,042 UK adults aged 18+. www.browsermedia.co.uk 0207 099 0945 © Copyright Browser Media 2013 MINUTES All UK adults