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Social Media Managers Execute Harlem Shake

SOCIAL MEDIA MANAGERS EXECUTE "HARLEM SHAKE THE There was planking, then Gangnam Style, now, as Harlem Shake spreads far and wide through the Interwebs, Unmetric and Shorty Awards took a deeper look at which social media managers have capitalized on this latest trend. You Tube NUMBER OF VIEWS Over thirty brands have uploaded their own version of the Harlem Shake to YouTube, but only a few have gone truly viral. TOPSHOP Red Bull pepsi Total Thanks to brand ambassador, Jeff Gordon, Pepsi scored an incredible 4.9m (and counting) Views +6M views to make it the number one Harlem Shake video. 4.9M 4M 3.9M Pepsi, RedBull and Top Shop created the most popular Harlem Shake videos out of over 30 brands. They are up for winning The Shorty Industry Awards, the most prestigious awards in social media thanks to their innovative campaigns, check out their other campaigns here: http://bit.ly/redbullshortyentry http://bit.ly/pepsishortyentry 3M Our personal favourite from a brand that knows how to capitalize on pop culture. This is the Harlem Shake to end all Harlem Shakes. Supermodels doing Harlem Shake? Yes pleasel Top Shop produces the hottest Harlem Shake of them all. +2M http://bit.ly/topshopshortyentry И 1.1M f Nintendo 258k FACEBOOK BREAKDOWN HootSuite Intel Razer Zumba Fitness 74k Lululemon EA Sports 100k 87k 80k Plenty of brands talked about the Harlem Shake, some uploaded images instead of videos. 46k 46k 681 ENGAGEMENT SCORE Isa measure of the total Likes, Comments, Shares and Estimated 227 196 Impressions that each post receives. 125 80 56 53 48 23 14 21 18 38 35 31 Beats Lego Ask.com KFC by Dre Dr. Legoland Telus South- Party Nerium Mini Pepper California New KTM Future Elec- City Airlines west Int. USA Belgium USA Shop trolux Brewing 6k 5.6k 3.3k 2.8k 2.4k 1.9k 1.8k 1.5k 600 LIKES 640 2.5k 46 250 SHARES 264 23 COMMENTS The Shorty Industry Awards honor the talented agencies, brands, and industry leaders behind the best social media channels, viral campaigns, websites, games, and applications. The Social Media Manager of the Year Award, presented by Unmetric, the social media benchmarking company, honors the social media manager from a consumer facing brand or agency that has gone above and beyond in managing their brand's social presence to effectively enhance the company's image, likeability, engagement and marketing effectiveness. SHORTY AWARDS For more information, or to submit your nomination for an award, visit www.shortyawards.com Entries in "For Brands" are open until March 5 UNmetric Unmetric supplies a distinct, high-demand service for brands that stops companies from flying blind with their social media efforts. Using a combination of advanced algorithms and human computing power, Unmetric delivers data and benchmark insights for various industry sectors that were previously unavailable for Facebook, Twitter, YouTube and Pinterest. Now brands are finally able to answer the basic business question of "How do we stack up against the competition?" when it comes to their social media presence. Methodology Unmetric compiled its Social Media Mangers Execute the Harlem Shake report by sourcing data from its social media benchmarking platform. Facebook and YouTube statistics were gathered from ist February to 28th February. 2013. About Unmetric Unmetric Inc. is headquartered in New York City and works with clients across the world. The Unmetric platform was established to give Fortune 500 companies and other large global brands and agencies key performance data around which they could benchmark their social media efforts and answer the question "Are we doing well?". For more information, visit www.unmetric.com, check out the Unmetric blog at http://blog.unmetric.com, or email us at [email protected].

Social Media Managers Execute Harlem Shake

shared by ernestoolivares on Mar 05
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There was planking, then Gangnam Style, now, as Harlem Shake spreads far and wide through the Interwebs, Unmetric and Shorty Awards took a deeper look at which social media managers have capitalized o...

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Unmetric

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Social Media
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