Social Media In IT: 2010 v 2013

SOCIAL MEDIA: 2013 V 2010 AT A GLANCE IT Purchasers who rated the following information channels as very useful for keeping up-to-date on IT industry developments including general news from vendors. 2013 2010 Plaxo 109% 29% 2013 Facebook 2010 108% 27% 2013 2010 SlideShare 23% 92% 2013 Twitter 2010 65% 2013 33% You Tube 2010 YouTube 58% 30% 2013 Vendor blogs 2010 40% 2013 2010 in Linkedin 42% 19% 2013 Analyst blogs 2010 37% 17.5% 2013 IT blogs (independent) 2010 (47% 6% 55% Survey conducted in May to June 2013 by Vanson Bourne with 59 tech ma rketers and 300 IT purchasers in UK-based companies. VansonBourne Intelligent Market Research