Social Media in India

Social Medja 이 INDIA . Internet Penetration 1TOverall Population: 1.17 billion 52 million active Internet users In 2009 20 million Indians use the Internet everyday Top Social Media Tools Facebook is Likely You Tube vs To Overtake Orkut This Year 15.5 Million Users 9.6 Million Users Social Media Usage 68.5% of the online population vlsited soclal networklng sites Average time spent per visitor In Feb 2010: 130.1 minutes (Asla Pacific Average: 150 minutes) India ranks 9th In social media usage In Asia Pacific Reglon Average visits per visitor In Feb 2010: 13 (Asla Pacific Average: 15) Sucial Megia) 96% of IT companles In India ban Social Media use at work 2008 Purpose of Internet access 2009 E mail 76 General information search 49 Educational information search 65 32 Music/Video on the Internet 46 Text Chat 40 37 Online Jobsites 33 41 Online Gaming 33 21 Financial information search 24 21 Book railway tickets on the Internet 18 Base: Active Internet User(Urban) 2009:31 Cities 2008:30 Cities 13 Online News 16 13 Internet Talephony/Viden Chat/Voice Chat 14 20 Online banking I 12 Sources: http://www.alexa.com http://www.facebook.com http://economictimes.indiatimes.com/infotech/internet/Facebook-may-elbow-out-Orkut-as-top-Net-hangout/ articleshow/5540801.cms http://www.livemint.com/2010/03/2422||40/Socialmedia-Indian-offices- mo.html?h=B http://comscore.com/Press_Events/Press_Releases/2010/4/Social_Networking Across_Asia- Pacific_Markets/%28language%29/eng-US http://www.iamai.in/Upload/Research/licube_new_curve_ lowres_39.pdf Penn Ólson www.penn-olson.com Social Medja 이 INDIA . Internet Penetration 1TOverall Population: 1.17 billion 52 million active Internet users In 2009 20 million Indians use the Internet everyday Top Social Media Tools Facebook is Likely You Tube vs To Overtake Orkut This Year 15.5 Million Users 9.6 Million Users Social Media Usage 68.5% of the online population vlsited soclal networklng sites Average time spent per visitor In Feb 2010: 130.1 minutes (Asla Pacific Average: 150 minutes) India ranks 9th In social media usage In Asia Pacific Reglon Average visits per visitor In Feb 2010: 13 (Asla Pacific Average: 15) Sucial Megia) 96% of IT companles In India ban Social Media use at work 2008 Purpose of Internet access 2009 E mail 76 General information search 49 Educational information search 65 32 Music/Video on the Internet 46 Text Chat 40 37 Online Jobsites 33 41 Online Gaming 33 21 Financial information search 24 21 Book railway tickets on the Internet 18 Base: Active Internet User(Urban) 2009:31 Cities 2008:30 Cities 13 Online News 16 13 Internet Talephony/Viden Chat/Voice Chat 14 20 Online banking I 12 Sources: http://www.alexa.com http://www.facebook.com http://economictimes.indiatimes.com/infotech/internet/Facebook-may-elbow-out-Orkut-as-top-Net-hangout/ articleshow/5540801.cms http://www.livemint.com/2010/03/2422||40/Socialmedia-Indian-offices- mo.html?h=B http://comscore.com/Press_Events/Press_Releases/2010/4/Social_Networking Across_Asia- Pacific_Markets/%28language%29/eng-US http://www.iamai.in/Upload/Research/licube_new_curve_ lowres_39.pdf Penn Ólson www.penn-olson.com Social Medja 이 INDIA . Internet Penetration 1TOverall Population: 1.17 billion 52 million active Internet users In 2009 20 million Indians use the Internet everyday Top Social Media Tools Facebook is Likely You Tube vs To Overtake Orkut This Year 15.5 Million Users 9.6 Million Users Social Media Usage 68.5% of the online population vlsited soclal networklng sites Average time spent per visitor In Feb 2010: 130.1 minutes (Asla Pacific Average: 150 minutes) India ranks 9th In social media usage In Asia Pacific Reglon Average visits per visitor In Feb 2010: 13 (Asla Pacific Average: 15) Sucial Megia) 96% of IT companles In India ban Social Media use at work 2008 Purpose of Internet access 2009 E mail 76 General information search 49 Educational information search 65 32 Music/Video on the Internet 46 Text Chat 40 37 Online Jobsites 33 41 Online Gaming 33 21 Financial information search 24 21 Book railway tickets on the Internet 18 Base: Active Internet User(Urban) 2009:31 Cities 2008:30 Cities 13 Online News 16 13 Internet Talephony/Viden Chat/Voice Chat 14 20 Online banking I 12 Sources: http://www.alexa.com http://www.facebook.com http://economictimes.indiatimes.com/infotech/internet/Facebook-may-elbow-out-Orkut-as-top-Net-hangout/ articleshow/5540801.cms http://www.livemint.com/2010/03/2422||40/Socialmedia-Indian-offices- mo.html?h=B http://comscore.com/Press_Events/Press_Releases/2010/4/Social_Networking Across_Asia- Pacific_Markets/%28language%29/eng-US http://www.iamai.in/Upload/Research/licube_new_curve_ lowres_39.pdf Penn Ólson www.penn-olson.com Social Medja 이 INDIA . Internet Penetration 1TOverall Population: 1.17 billion 52 million active Internet users In 2009 20 million Indians use the Internet everyday Top Social Media Tools Facebook is Likely You Tube vs To Overtake Orkut This Year 15.5 Million Users 9.6 Million Users Social Media Usage 68.5% of the online population vlsited soclal networklng sites Average time spent per visitor In Feb 2010: 130.1 minutes (Asla Pacific Average: 150 minutes) India ranks 9th In social media usage In Asia Pacific Reglon Average visits per visitor In Feb 2010: 13 (Asla Pacific Average: 15) Sucial Megia) 96% of IT companles In India ban Social Media use at work 2008 Purpose of Internet access 2009 E mail 76 General information search 49 Educational information search 65 32 Music/Video on the Internet 46 Text Chat 40 37 Online Jobsites 33 41 Online Gaming 33 21 Financial information search 24 21 Book railway tickets on the Internet 18 Base: Active Internet User(Urban) 2009:31 Cities 2008:30 Cities 13 Online News 16 13 Internet Talephony/Viden Chat/Voice Chat 14 20 Online banking I 12 Sources: http://www.alexa.com http://www.facebook.com http://economictimes.indiatimes.com/infotech/internet/Facebook-may-elbow-out-Orkut-as-top-Net-hangout/ articleshow/5540801.cms http://www.livemint.com/2010/03/2422||40/Socialmedia-Indian-offices- mo.html?h=B http://comscore.com/Press_Events/Press_Releases/2010/4/Social_Networking Across_Asia- Pacific_Markets/%28language%29/eng-US http://www.iamai.in/Upload/Research/licube_new_curve_ lowres_39.pdf Penn Ólson www.penn-olson.com Social Medja 이 INDIA . Internet Penetration 1TOverall Population: 1.17 billion 52 million active Internet users In 2009 20 million Indians use the Internet everyday Top Social Media Tools Facebook is Likely You Tube vs To Overtake Orkut This Year 15.5 Million Users 9.6 Million Users Social Media Usage 68.5% of the online population vlsited soclal networklng sites Average time spent per visitor In Feb 2010: 130.1 minutes (Asla Pacific Average: 150 minutes) India ranks 9th In social media usage In Asia Pacific Reglon Average visits per visitor In Feb 2010: 13 (Asla Pacific Average: 15) Sucial Megia) 96% of IT companles In India ban Social Media use at work 2008 Purpose of Internet access 2009 E mail 76 General information search 49 Educational information search 65 32 Music/Video on the Internet 46 Text Chat 40 37 Online Jobsites 33 41 Online Gaming 33 21 Financial information search 24 21 Book railway tickets on the Internet 18 Base: Active Internet User(Urban) 2009:31 Cities 2008:30 Cities 13 Online News 16 13 Internet Talephony/Viden Chat/Voice Chat 14 20 Online banking I 12 Sources: http://www.alexa.com http://www.facebook.com http://economictimes.indiatimes.com/infotech/internet/Facebook-may-elbow-out-Orkut-as-top-Net-hangout/ articleshow/5540801.cms http://www.livemint.com/2010/03/2422||40/Socialmedia-Indian-offices- mo.html?h=B http://comscore.com/Press_Events/Press_Releases/2010/4/Social_Networking Across_Asia- Pacific_Markets/%28language%29/eng-US http://www.iamai.in/Upload/Research/licube_new_curve_ lowres_39.pdf Penn Ólson www.penn-olson.com Social Medja 이 INDIA . Internet Penetration 1TOverall Population: 1.17 billion 52 million active Internet users In 2009 20 million Indians use the Internet everyday Top Social Media Tools Facebook is Likely You Tube vs To Overtake Orkut This Year 15.5 Million Users 9.6 Million Users Social Media Usage 68.5% of the online population vlsited soclal networklng sites Average time spent per visitor In Feb 2010: 130.1 minutes (Asla Pacific Average: 150 minutes) India ranks 9th In social media usage In Asia Pacific Reglon Average visits per visitor In Feb 2010: 13 (Asla Pacific Average: 15) Sucial Megia) 96% of IT companles In India ban Social Media use at work 2008 Purpose of Internet access 2009 E mail 76 General information search 49 Educational information search 65 32 Music/Video on the Internet 46 Text Chat 40 37 Online Jobsites 33 41 Online Gaming 33 21 Financial information search 24 21 Book railway tickets on the Internet 18 Base: Active Internet User(Urban) 2009:31 Cities 2008:30 Cities 13 Online News 16 13 Internet Talephony/Viden Chat/Voice Chat 14 20 Online banking I 12 Sources: http://www.alexa.com http://www.facebook.com http://economictimes.indiatimes.com/infotech/internet/Facebook-may-elbow-out-Orkut-as-top-Net-hangout/ articleshow/5540801.cms http://www.livemint.com/2010/03/2422||40/Socialmedia-Indian-offices- mo.html?h=B http://comscore.com/Press_Events/Press_Releases/2010/4/Social_Networking Across_Asia- Pacific_Markets/%28language%29/eng-US http://www.iamai.in/Upload/Research/licube_new_curve_ lowres_39.pdf Penn Ólson www.penn-olson.com