Social Media: How & What We Consume

Social Media HOW & WHAT WE CONSUME The Most Time is Spent on Facebook LinkedIn .3 Billion Twitter.com .5 Billion Tumblr .6 Billion TOP 5 SOCIAL NETWORKS/ BLOGS BY TOTAL MINUTES Blogger .7 Billion During May 2011, Americans spent a total of 53.5 billion minutes on Facebook from home and work computers. Facebook 53.5 Billion Social Networks & Blogs 59.6 Billion TOP 10 U.S. WEB BRANDS BY TOTAL MINUTES During May 20011, U.S. Internet users spent more time on Facebook than any other web brand, a total of 53.5 billion minutes from home and work computers. 53.5 17.2 12.5 11.4 9.5 9.1 4.5 4.3 4.3 3.4 Facebook Yahoo! Google AOL Media MSN Windows Live Microsoft YouTube eBay EA Apple Network Electronic Bing Arts Online 2) Mobile Social Media on the Rise HOW CONSUMERS ACCESS SOCIAL MEDIA Ninety-seven percent of social media users access social networks through a computer. 1% + 3% 3% 97% 37% 2% 2% Handheld Music Player Computer Mobile Phone Gaming Console iPad Internet-enabled TV eReader HOW SOCIAL NETWORKING COMPARES TO OTHER FEATURES ON CONSUMER PHONES AND WHAT THEY VALUE MOST Forty-nine percent of social media users can download/play music on their mobile phones. Twenty-six percent value this feature. 56% Have Feature Most Valued 49% 47% 40% 40% 37% 30% 26% 26% 24% 22% 21% 20% 20% 17% 16% 13% 13% Download/ Play Music Social Networking Check in to Places Mabile Payments Web GPS Games Browsing Send Feedback to Companies Scan Barcodes 3) Social Networking App Usage TOP 10 APP CATEGORIES USED BY SMARTPHONE OWNERS 60% of U.S. smartphone owners who download apps used Social Networking apps. 27% Dining/ Restaurant 60% Social Networking 55% Maps/Search/ Navigation 42% News TOP SOCIAL NETWORKING APPS 35% 45% Music Banking/ Finance 58% of smartphone owners who downloaded Social Networking apps used Facebook. 28% Shopping/ Retail 67% 65% Weather Games 58% 36% Facebook Entertainment Foursquare 6% MySpace 18% Twitter 8% LinkedIn 4. Social Networking Sites Go Mobile CHANGE IN MOBILE INTERNET AUDIENCE 2011 106.6 Million Unique Visitors of Total Mobile Web Audience 47% Change from last year During May 2011, 44.5 million unique U.S. people visited Social Networking sites via their phone's mobile Internet, up 62% from a year ago. 2010 44.5 Million Unique Social Networking Visitors 62% Change from last year MOBILE INTERNET AUDIENCE GROWTH TO SOCIAL NETWORKING SITES The number of persons aged 13-17 visiting social networking sites via Mobile Internet increased 16% from a year ago. 109% ll 76% 68% 70% 67% 61% 45% 44% 41% 37% 16% 13 - 17 18 - 34 Hispanic Origin Asian or Pacific İslander Black/ Mixed Rac ial Background 35 - 54 55- Native Other White African American American/ Alaskan Native 46.5 TOP 5 U.S. SOCIAL NETWORKING SITES VIA MOBILE INTERNET During May 2011, 46.5 million unique U.S. people visited Facebook from their Mobile Internet. 11.4 2.1 Facebook Twitter LinkedIn MySpace Photobucket 5 Video Usage on Social Networks MORE WOMEN VIEW VIDEOS ON SOCIAL NETWORKS, BUT MEN WATCH LONGER Read as: During May 2011, there were 13.6 million unique U.S. males who viewed video online from home and work computers. Million 13.6 Unique Viewers Million 17.8 Unique Viewers 247 226 Million Minutes Spent Viewing Million Minutes Spent Viewing 83 Million Total Streams 73.8 Million Total Streams Male Female 6) Jumblr has a Growing Audience TUMBLR NEARLY TRIPLED ITS UNIQUE U.S. AUDIENCE OVER THE LAST YEAR During May 2011, 11.9 million unique U.S. people visited Tumblr from home and work computers. May 2010 4.2 million August 2010 5.6 million November 2010 6.6 million February 2011 7.7 million DIVERSE AUDIENCE PROFILE During May 2011, 53.5 percent of U.S. visitors to Tumblr were female and 44.4 percent were between 18-34 years of age. May 2011 11.9 million 46.5% Male 53.5% Female 12.9% 44.4% 25.2% 13.6% 4% 2-17 18-34 35-49 50-64 65+ SOURCES: Nielsen, NM Incite, NetView and Apps Playbook