Social Media Fans

7 TYPES OF soeal media neo N. AND HOW TO MAKE THE MOST OUT OF THEM FANS and FOLLOWERS are a pretty big deal when it comes to marketing your business across the web, from social media sites to review sites to blogs and articles. BUT DO YOU UNDERSTAND WHAT TYPE OF FANS YOU HAVE, AND MORE IMPORTANTLY, HOW TO CONNECT WITH EACH OF THEM? the QUIET the CASUAL FOLLOWER LIKER "Sometimes l'Il read your updates, if they catch my eye." "I genuinely like some of the things you post." the UPSET CUSTOMER who the RANTER "I had a bad "I want to yell ARE experience, and THEY? about I'm not afraid to something!" talk about it!" "Let's make a deal: you scratch my back, and l'll scratch yours." "I love your brand!" "I've got your back, no matter what." the CHEER DEAL Uhe LOYAL the LEADER FAN SEEKER how THEY ACT? Andwhat's your challenge? THE QUIET FOLLOWER • Knows of your business, but may not be a customer • Likes you because their friends do • Doesn't really harm your social media presence YOUR CHALLENGE: Create appealing content and strong calls-to-action to engage these fans. Like polls, images and videos. THE CASUAL LIKER Connects with your brand because of past purchase or experience • Wants friends to see them as a source for good recommendations • Boosts your social visibility YOUR CHALLENGE: Develop creative and engaging posts about new or popular products or services and ask these fans to share them. THE UPSET CUSTOMER Shares negative experiences on social media pages Expects you to respond to their issue - soon • Affects your online reputation, potentially in a bad way YOUR CHALLENGE: Monitor your pages and business name mentions frequently and respond to negative posts professionally and quickly. THE RANTER • Isn't necessarily a customer (but might be) • Has strong opinions on personal issues • Known by some as being a "troll" YOUR CHALLENGE: Keep a cool head and avoid fueling conversations that aren't related to your business; don't feed the trolls. THE CHEERLEADER Likes, comments on and shares your posts, often from a mobile device • Enters every contest and promotion • Drives community growth and builds awareness YOUR CHALLENGE: Make sure your content is worth cheering about (think limited-time offers or events), especially since friends of these fans will see it. THE DEAL SEEKER • Makes everyday purchasing decisions based on value over loyalty Stays up to date with businesses via social media • Helps drive new sales to your business YOUR CHALLENGE: Offer deals, promotions and fan appreciation specials to get more shares and new business. THE LOYAL FAN • Recommends you to family and friends, offline and online • Provides both valuable praise and constructive criticism • Defends you against angry social media fans YOUR CHALLENGE: Recognize these loyal fans with customer appreciation gifts and use their positive comments across all of your marketing efforts. DESIGNED BY BIGSHOT SOURCE: reachlocal.com A HUBSPOT CERTIFIED PARTIER B GSHOT INBOUND