Social Media Engagement Statistics

SOCIAL MEDIA ENGAGEMENT STATISTICS AND TRENDS LIKE TWEET COMMENT SHARE Population of World Nearly 2.1 billion have social media accounts 7IN 10 4 IN 10 internet users internet users 7.1 Billion actively use social media apps are active on social media How often active users access each social media platform Social Media More than Daily Weekly Less Often Platform once a day f 50% 25% 13% 12% You 28% 30% Tube 25% 17% 8* 25% 28% 22% 25% 27% 24% 24% 25% 24% 23% 23% 30% t 15% 18% 22% 45% in 13% 22% 30% 35% 14% 20% 23% 43% User Interactions with brand pos as percentage of brands fans or followers Brand Engagement Brand Engagement Brand Engagement 4.21% 0.07% 0.03% Post engagement rate Engagement rates on Thursdays and Fridays are on facebook is 75% 18% in the first 5 hours. higher than the other day. 88.2% of US companies will use social networks for marketing purposes, and is estimated to reach 89.4% by 2017. 88.2% 89.4% 2017 64% Tweets with 1-2 hashtags get of marketers said that increasing audience 21% engagement was crucial for their social media higher average engagement than those with none. marketing strategy. il Tweets with more than 3 Facebook posts with less than 250 characters get hashtags get 17% 60% less engagement. more engagement. brands 150% 53% Tweets with Images Receive 150% more 53% of Americans Who Follow Brands in Social Re-Tweets Are More Loyal to Those Brands 3X 87% Brand Engagement on Twitter Decreases If Your of a Facebook Page's Engagement Happens on Photo Posts Brand is Tweeting More Than 3Xa Day Facebook images that were posted together as a photo album post received 12.9 times more clicks than single photo posts. RRI 12.9 times Facebook images that were posted together as a photo album post increased reach by 5.1 times Compiled & designed by: O invesp more conversions Source Links: http://insight.globalwebindex.net/hs-fs/hub/304927/file-2615393 475-pdf/Reports/SummarySocialMediaEngagementQ12015.pdf? submissionGuid%3D46487426-af05-4c8a-9ece-7219857144cb http://www.jeffbullas.com/2015/04/08/33-social-media-facts-and- statistics-you-should-know-in-2015/ http://www.emarketer.com/Article/Increasing-Audience- Engagement-Key-Objective-Social-Media-Marketing/1013148 http://www.business2community.com/social-media/106-amazing- social-media-marketing-statistics-2014-2015-01151764 http://www.business2community.com/social-media/10-social- media-stats-you-might-not-know-but-should-01245250 http://blogs.forrester.com/nate_elliott/14-04-29-instagram_is the_king of social_engagement LLL