Social Media Duel - McDonalds VS. Burger King

quintly

presents

SOCIAL MEDIA DUEL



Welcome to our social media duel. In this periodical infographic we are going to compete the social media performance of two big companys, brands or products against each other. For this particular infographic the following pages/profiles were analyzed:



http://facebook.com/McDonalds

http://facebook.com/burgerking

http://twitter.com/McDonalds

http://twitter.com/BurgerKing



MCDONALDS Oakbrook, Illinois, U.S. VS BURGER KING MiamiDade County, Florida U.S.



FACEBOOK

FANS

Data 04-23-2013

McDonalds 28,262,713 fans

Burger King 6,148,878 fans



PEOPLE TALKING ABOUT THIS

Analysis Period: 04/23/2012-04/23/2012



TOTAL NUMBER OF INTERACTIONS

Analysis Period: 04/23/2012-04/23/2012

McDonald's

3,214,348 likes

312,851 comments

131,753 shares



Burger King

1,531,956 likes

106,917 comments

89,002 shares



INTERACTION RATE

Analysis Period: 04/23/2012-04/23/2012

This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for this calculation:



#Comments + #Likes +#Shares / #Posts x 100/#Fans



April '12

July '12

Oct '12

Jan '13

April '13



POST TYPE DISTRIBUTION

Analysis Period: 04/23/2012-04/23/2012

McDonald's

Link 40

Photo 135

Status 20

Video 54

Misc 16



Burger King

Link 21

Photo 391

Status 97

Video 4

Misc 38



TWITTER

FOLLOWER

Data from 04/23/2013

McDonalds 1,123,214 followers

Burger King 115,205 followers



AVERAGE RETWEETS ON OWN TWEETS

Analysis Period: 04/23/2012-04/23/2012



W12

W13

W14

W15

W16

W17



all rights reserved

quintly

www.quintly.com



quintly is the professional social media benchmarking and analytics solution to track and compare the performance of your social media marketing activities. Whether you are using Facebook, Twitter, or both, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practice examples. quintly i presents SOCIAL MEDIA DUEL Welcome to our social media duel. In this periodical infographic we are going to compete the social medie performance of two big companys, brands or products against each other. For this particular infographic the following pages/profiles were analyzed: • http://www.facebook.com/McDonalds • http://www.twitter.com/McDonalds http://www.facebook.com/burgerking • http://www.twitter.com/BurgerKing MCDONALDS AA. US. E BURGER KING Oak Brook, Illinois, U.S. Miami-Dade County, Florida, U. S. FACEBOOK FANS Data from 04/23/2013 28,262,713 fans 6,148,878 foans PEOPLE TALKING ABOUT THIS Analysis Period: 04/23/2012-04/23/2013 50k 100k 150k 200k 250k 300k TOTAL NUMBER OF INTERACTIONS Analysis Period: 04/23/2012-04/23/2013 3,214,348 likes 1,531,956 likes 312,851 comments 106,917 comments 131,753 shares 89,002 shares INTERACTION RATE Analysis Period: 04/23/2012-04/23/2013 This chart compares the interactions of a Facebook page irrespective of the amount of their fans. The following formula is used for this calculation: #Comments + #Likes + #Shares 100 х #Posts #Fans 0,12, т | 0,10- 0,08 H 0,06 - 0,04 L 0,02 POST TYPE DISTRIBUTION Analysis Period: 04/23/2012-04/23/2013 40 Link 21 135 Photo 391 20 Status 97 Video 4 54 16 Misc 38 TWITTER FOLLOWER Data from 04/23/2013 1,123,214 followers 115,205 followers AVERAGE RETWEETS ON OWN TWEETS Analysis Period: 03/14/2013 -04/23/2013 150 120 L 90 L 60 30 all rights reserved quintly quintly is the professional social media benchmarking and ana- lytics solution to track and compare the performance of your social media marketing activities. Whether you are using Face- book, Twitter or both, our tool visualizes and checks your social marketing success, benchmarking your numbers against your competitors or best practice examples. www.quintly.com April '13 W 17 Jan. '13 W 16 W 15 Oct. '12 W 14 July '12 April '12