Social Media In China – Statistics and Trends

SOCIAL MEDIA IN CHINA STATISTICS AND TRENDS The estimated number of active MIL. social networking users in China The volume of social sharing in China went up by 60% in 2012 alone 60% TOP 10 SOCIAL NETWORKING SITES IN CHINA QZONE TENCENT WEIBO Social networking website where users can write blogs, share photos, music and much more Chinese Microblogging Website 712 MILLION 507 MILLION SINA WEIBO WECHAT Chinese Microblogging Website - A hybrid of Micro Messaging App Twitter and Facebook 500 MILLION 300 MILLION PENGYOU 51.COM For the Chinese web - gaming community A real-name social network 259 MILLION 200 MILLION KAIXIN 001 RENREN Cloned the most successful and well-known Facebook applications to the Chinese Market Facebook of China 113 MILLION 172 MILLION E douba DOUBAN JIAYUAN Chinese SNS devoted The largest internet dating website of China to music, books, films, and other hobbies 73 MILLION 172 MILLION SOCIAL MEDIA USER DEMOGRAPHICS 57% 43% MALE FEMALE SOCIAL MEDIA USERS BY AGE 31-35 36-40 26-30 21% 12% 30% 67% 91% of the online population in China has an account on a social media site, as compared to 67% in the USA of Chinese social media 88% users are active on at least one social network 46MIN An average online user in China at least 46 minuteson social networking sites every day 4 OUT OF TOP 5 social networking sites by users numbers in Asia are from China. Only 38% of Chinese netizens 38% reveal their real names on social networking sites. On average, each of China's social media users follows at least 8 BRANDS FOLLOW 43% of Chinese netizens are interested in products shared by friends on social networking sites. of Chinese netizens 38% take shopping decisions based on recommendations on their social networks. Compiled & designed by: GO-Globe.cori Data Source: http://wearesocial.sg/blog/2013/01/social-digital-mobile-china-jan-2013/ http://www.techinasia.com/social-media-and-social-marketing-china-stats-2013/ http://www.chinawhisper.com/top-10-sociasl-network-sites-in-china http://www.techinasia.com/sina-weibo-500-million-users-but-not-monetizing-mobile/ http://mashable.com/2012/07/02/china-social-networks/ http://www.marketwatch.com/story/jiayuan-announces-third-quarter-2012-financial-results-2012-11-20 40+ 18% %%% 19-25