Social Media Benchmarking Survey

Social Media Benchmarking Survey

For International Family Planning Coalition Communicators Group



Social Networks

What social networks are you currently active on (i.e. update at least once a week)?



Facebook 100%

Twitter 100%

YouTube 45%

Google + 25%

Pinterest 25%

Indeed 21%

Other 5%



Staff Hours

How much staff time does your organization spend on social media?



8.3% Crawl 5 hours or less

41.7% Walk 5-20 hours

16.7 Run 20-30 hours

33.3% Fly 30-40 hours



Data Collection and Analysis

Describe your organization's approach to data collection and analysis.



41.7% Crawl

Little consistent data collection; relies on incomplete data or anecdotal evidence



33.3% Walk

Data is collected and shared between departments, but does not influence strategy.



8.3% Run

Useful data from many sources is collected and shared through a common dashboard and influences organizational strategy.



16.7% Fly

Organization-wide performance indicators are established and tracked through a customized dashboard, and by a staff data analyst.



Facebook Likes

Less Than 1,000 0%

1,000-5,000 33.3%

5,000-10,000 16.7%

10,000-25,000 16.7%

More Than 25,000 33.3%



Twitter Followers

Less Than 1,000 0%

1,000-5,000 58.3%

5,000-10,000 0%

10,000-25,000 16.7%

More Than 25,000 25%



Unique Website Visits

Average monthly unique website visits:

8.3% 10,000 Or Less

66.7% 10,000-25,000

16.7% 25,000-50,000

8.3% More Than 50,000



Web Traffic Sources

Most of the traffic to our website is:

Organic 45.5%

From Google Ads 18.2%

From Referral Sites 18.2%

Direct Traffic 0%

Other 18.2%



Average Email Open Rate

19.6%



Average Email Click-Through Rate

5% SOOCIAL NETWORKS What social networks are you currently active on (i.e. update at least once a week)? SOCIAL MEDIA BENCHMARKING SURVEY 100% 80 60 g+ FOR INTERNATIONAL FAMILY PLANNING COALITION COMMUNICATORS GROUP ОТНER STAFF HOURS O How much staff time does your organization spend on social media? 8.3% 417% 16.7% 33.3% CRAWL 5 hours or less WALK 5- 20 hours RUN 20-30 hours FLY 30-40 hours DATA COLLECTION AND ANALYSIS Describe your organization's approach to data collection and analysis. 41.7% 33.3% 16.7% 8.3% CRAWL WALK RUN FLY Little consistent data collection; relies on incomplete data or anecdotal evidence. Data is collected and Useful data from many Organization-wide porformance indicators are established and tracked through a customized dashboard, and by a staff data analyst. shared botween sources is collocted and departments, but does not influence strategy. shared through a common dashboard and influences organizational strategy. FACEBOOK LIKES TWITTER FOLLOWERS LESS THAN 1,000 LESS THAN 1,000 0% MORE THAN 25,000 0% MORE THAN 25,000 25% 1,000-5,000 33.3% 33.3% 1,000-5,000 58.3% 10,000-25,000 5,000-10,00o 16.7% 10,000-25,00o 16.7% 16.7% 5,000–10,000 0% UNIQUE WEBSITE VISITS WEB TRAFFIC SOURCES Average monthly unique website visits: Most of the traffic to our website is: 10,000 OR LESS 8.3% ORGANIC 45.5% 10,000-25,000o 66.7% FROM GOOGLE ADS 18.2% 25,000-50,000 16.7% DIRECT TRAFFIC 0% FROM REFERRAL SITES 18.2% MORE THAN 50,000 8.3% OTHER 18.2% AVERAGE EMAIL OPEN RATE AVERAGE EMAIL CLICK-THROUGH RATE 19.6% 5% social media best SOURCE: Populotion Action International with the ossistance of Beth Konter, conducted a survey practices among organizations working on family planning and reproductive health. PARTICIPATING ORGANIZATIONS: Catholics For Choice Population Action International Sierra Club Граs Pathfinder International Planned Parenthood Population Connection Population Council Population Institute United Nations Foundation United Nations Population Fund Women Thrive Worldwide www.POPULATIONACTION.ORG