Social Media: Ad/Marketing Professionals vs 'Normal' People

BROUGHT TO YOU BY THE HOW ARE WE USING RELATIVELY GOOD-LOOKING PEOPLE AT SOCIAL MEDIA? HEAT AD/MARKETING "NORMAL" PROFESSIONALS PEOPLE PROFESSIONALS WHO WORK IN THE FIELD OF ADVERTISING OR MARKETING I.E., THE GENERAL POPULATION NOT WORKING IN ADVERTISING OR MARKETING DO YOU HAVE AN ACCOUNT WITH ANY OF THE FOLLOWING SERVICES? 82 FACEBOOK f 23% GOOGLE+ + 97% 61% INSTAGRAM PINTEREST O SPOTIFY A 13% t 57% 11% 54% 34% TUMBLR 17% 92% TWITTER 39% SHOULD COMPANIES INVEST MORE WITH THEIR CUSTOMERS VIA THINGS LIKE FACEBOOK, TWITTER, BLOGS, YOUTUBE, ETC.? STRONGLY AGREE 23% STRONGLY AGREE 63% AGREE 46% AGREE 31% 19% DISAGREE DISAGREE 4% STRONGLY DISAGREE 2% 12% STRONGLY DISAGREE PAYING ATTENTION TO BRAND POSTS ON YOUR FACEBOOK FEED 71% 23% f ALL THE TIME ALL THE TIME f 1% 11% NOT AT ALL NOT AT ALL USING TWITTER TO FOLLOW BRANDS YOU LIKE 92% 3% OFFICE HOLIDAY PARTIES WHO'S DONE WHAT? 26 3% USED ILLICIT DRUGS 37% THROWN UP FROM DRINKING TOO MUCH gr% 26% HOOKED UP WITH A COWORKER Heat's survey queried two groups: One sample was comprised of 150 people who work in advertising or marketing, while the other was comprised of 150 "normal" people-defined as members of the general population who do not work in the advertising or marketing fields. Conducted in March of 2012. For more information on this study, visit www.sfheat.com ©HEAT 2012 BROUGHT TO YOU BY THE HOW ARE WE USING RELATIVELY GOOD-LOOKING PEOPLE AT SOCIAL MEDIA? HEAT AD/MARKETING "NORMAL" PROFESSIONALS PEOPLE PROFESSIONALS WHO WORK IN THE FIELD OF ADVERTISING OR MARKETING I.E., THE GENERAL POPULATION NOT WORKING IN ADVERTISING OR MARKETING DO YOU HAVE AN ACCOUNT WITH ANY OF THE FOLLOWING SERVICES? 82 FACEBOOK f 23% GOOGLE+ + 97% 61% INSTAGRAM PINTEREST O SPOTIFY A 13% t 57% 11% 54% 34% TUMBLR 17% 92% TWITTER 39% SHOULD COMPANIES INVEST MORE WITH THEIR CUSTOMERS VIA THINGS LIKE FACEBOOK, TWITTER, BLOGS, YOUTUBE, ETC.? STRONGLY AGREE 23% STRONGLY AGREE 63% AGREE 46% AGREE 31% 19% DISAGREE DISAGREE 4% STRONGLY DISAGREE 2% 12% STRONGLY DISAGREE PAYING ATTENTION TO BRAND POSTS ON YOUR FACEBOOK FEED 71% 23% f ALL THE TIME ALL THE TIME f 1% 11% NOT AT ALL NOT AT ALL USING TWITTER TO FOLLOW BRANDS YOU LIKE 92% 3% OFFICE HOLIDAY PARTIES WHO'S DONE WHAT? 26 3% USED ILLICIT DRUGS 37% THROWN UP FROM DRINKING TOO MUCH gr% 26% HOOKED UP WITH A COWORKER Heat's survey queried two groups: One sample was comprised of 150 people who work in advertising or marketing, while the other was comprised of 150 "normal" people-defined as members of the general population who do not work in the advertising or marketing fields. Conducted in March of 2012. For more information on this study, visit www.sfheat.com ©HEAT 2012 BROUGHT TO YOU BY THE HOW ARE WE USING RELATIVELY GOOD-LOOKING PEOPLE AT SOCIAL MEDIA? HEAT AD/MARKETING "NORMAL" PROFESSIONALS PEOPLE PROFESSIONALS WHO WORK IN THE FIELD OF ADVERTISING OR MARKETING I.E., THE GENERAL POPULATION NOT WORKING IN ADVERTISING OR MARKETING DO YOU HAVE AN ACCOUNT WITH ANY OF THE FOLLOWING SERVICES? 82 FACEBOOK f 23% GOOGLE+ + 97% 61% INSTAGRAM PINTEREST O SPOTIFY A 13% t 57% 11% 54% 34% TUMBLR 17% 92% TWITTER 39% SHOULD COMPANIES INVEST MORE WITH THEIR CUSTOMERS VIA THINGS LIKE FACEBOOK, TWITTER, BLOGS, YOUTUBE, ETC.? STRONGLY AGREE 23% STRONGLY AGREE 63% AGREE 46% AGREE 31% 19% DISAGREE DISAGREE 4% STRONGLY DISAGREE 2% 12% STRONGLY DISAGREE PAYING ATTENTION TO BRAND POSTS ON YOUR FACEBOOK FEED 71% 23% f ALL THE TIME ALL THE TIME f 1% 11% NOT AT ALL NOT AT ALL USING TWITTER TO FOLLOW BRANDS YOU LIKE 92% 3% OFFICE HOLIDAY PARTIES WHO'S DONE WHAT? 26 3% USED ILLICIT DRUGS 37% THROWN UP FROM DRINKING TOO MUCH gr% 26% HOOKED UP WITH A COWORKER Heat's survey queried two groups: One sample was comprised of 150 people who work in advertising or marketing, while the other was comprised of 150 "normal" people-defined as members of the general population who do not work in the advertising or marketing fields. Conducted in March of 2012. For more information on this study, visit www.sfheat.com ©HEAT 2012 BROUGHT TO YOU BY THE HOW ARE WE USING RELATIVELY GOOD-LOOKING PEOPLE AT SOCIAL MEDIA? HEAT AD/MARKETING "NORMAL" PROFESSIONALS PEOPLE PROFESSIONALS WHO WORK IN THE FIELD OF ADVERTISING OR MARKETING I.E., THE GENERAL POPULATION NOT WORKING IN ADVERTISING OR MARKETING DO YOU HAVE AN ACCOUNT WITH ANY OF THE FOLLOWING SERVICES? 82 FACEBOOK f 23% GOOGLE+ + 97% 61% INSTAGRAM PINTEREST O SPOTIFY A 13% t 57% 11% 54% 34% TUMBLR 17% 92% TWITTER 39% SHOULD COMPANIES INVEST MORE WITH THEIR CUSTOMERS VIA THINGS LIKE FACEBOOK, TWITTER, BLOGS, YOUTUBE, ETC.? STRONGLY AGREE 23% STRONGLY AGREE 63% AGREE 46% AGREE 31% 19% DISAGREE DISAGREE 4% STRONGLY DISAGREE 2% 12% STRONGLY DISAGREE PAYING ATTENTION TO BRAND POSTS ON YOUR FACEBOOK FEED 71% 23% f ALL THE TIME ALL THE TIME f 1% 11% NOT AT ALL NOT AT ALL USING TWITTER TO FOLLOW BRANDS YOU LIKE 92% 3% OFFICE HOLIDAY PARTIES WHO'S DONE WHAT? 26 3% USED ILLICIT DRUGS 37% THROWN UP FROM DRINKING TOO MUCH gr% 26% HOOKED UP WITH A COWORKER Heat's survey queried two groups: One sample was comprised of 150 people who work in advertising or marketing, while the other was comprised of 150 "normal" people-defined as members of the general population who do not work in the advertising or marketing fields. Conducted in March of 2012. For more information on this study, visit www.sfheat.com ©HEAT 2012 BROUGHT TO YOU BY THE HOW ARE WE USING RELATIVELY GOOD-LOOKING PEOPLE AT SOCIAL MEDIA? HEAT AD/MARKETING "NORMAL" PROFESSIONALS PEOPLE PROFESSIONALS WHO WORK IN THE FIELD OF ADVERTISING OR MARKETING I.E., THE GENERAL POPULATION NOT WORKING IN ADVERTISING OR MARKETING DO YOU HAVE AN ACCOUNT WITH ANY OF THE FOLLOWING SERVICES? 82 FACEBOOK f 23% GOOGLE+ + 97% 61% INSTAGRAM PINTEREST O SPOTIFY A 13% t 57% 11% 54% 34% TUMBLR 17% 92% TWITTER 39% SHOULD COMPANIES INVEST MORE WITH THEIR CUSTOMERS VIA THINGS LIKE FACEBOOK, TWITTER, BLOGS, YOUTUBE, ETC.? STRONGLY AGREE 23% STRONGLY AGREE 63% AGREE 46% AGREE 31% 19% DISAGREE DISAGREE 4% STRONGLY DISAGREE 2% 12% STRONGLY DISAGREE PAYING ATTENTION TO BRAND POSTS ON YOUR FACEBOOK FEED 71% 23% f ALL THE TIME ALL THE TIME f 1% 11% NOT AT ALL NOT AT ALL USING TWITTER TO FOLLOW BRANDS YOU LIKE 92% 3% OFFICE HOLIDAY PARTIES WHO'S DONE WHAT? 26 3% USED ILLICIT DRUGS 37% THROWN UP FROM DRINKING TOO MUCH gr% 26% HOOKED UP WITH A COWORKER Heat's survey queried two groups: One sample was comprised of 150 people who work in advertising or marketing, while the other was comprised of 150 "normal" people-defined as members of the general population who do not work in the advertising or marketing fields. Conducted in March of 2012. For more information on this study, visit www.sfheat.com ©HEAT 2012