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Social Login and Sharing Trends Across the Web

Social Login and Sharing Trends Across the Web The social media landscape is fragmented. People use Facebook to interact with friends and family; Twitter to follow influencers and share opinions; Linkedin for their professional network; and Gmail, Yahoo! or Hotmail to communicate directly with contacts. These social identities can be used to speed up registration on sites across the web. Which identities do people prefer both for login and content sharing? 5% Q3 2011 8% Social Login Preferences 11% Y 42% 29% 10% Q3 2011 12% Yr Mobile Social Login Preferences 37% On mobile apps, Facebook and Google lead in popularity, followed 37% by Yahoo! and Twitter. 50% Quarterly Trends for all Social Logins 40% When it comes to social login, people 30% want choice. Across more than 365,000 websites using Janrain Engage for social login, Facebook is 20% the most popular option. But 58% would rather use a different social identity. 10% Q4 Q1 Q2 Q4 Q1 Q2 93 2010 2011 2011 Q4 Social Login Preferences 2010 Quarterly Trends by Verticals (visual comparison) 14% Q2 2010 23% O Yahoo! • Google 43% O Facebaok Q1 14% O Other 2010 16% O Windows Live 58% O AOL O Twitter 12% 29% 100% 49% 80% 60% 19% 40% 19% 20% 43% The social identities preferred by users vary by industry. From media Q4 2009 publishers to retailers and Q1 2010 Q4 2010 entertainment and music sites, Q1 2011 Q2 2011 Q3 2011 uniform preference by type of site is hard to find. And preferences within each vertical evolving over time Social Login Preferences as social networks emerge and grow in popularity. Quarterly Trends by Vertical (individual breakout) 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% Other 04 91 2010 2010 201. 2011 2011 2011 2011 2011 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% q2 2010 2010 20L1 2010 2011 2011 2011 54% Q3 2011 Social Sharing Preferences More than ever, people are sharing comments, purchases, reviews and other content from the web to their social networks. Facebook and Twitter are 34% far and away the most popular sharing destinations. Linkedin myspace Y! in 2% Profile Data Social login opens the door to collecting a rich amount of profile data from a user's social network account. Each social network provides a different set of profile data on their users that you can use to improve personalization, targeting and segmentation. Email Name Location Birth Date Gender Friends/Contacts Profile Photo Interests Social Sharing Shipping Address The Value of Social Login Simplify registration & Collect rich social 66% prefer social login to increase login conversion profile data to improve the old school username / rates 10 - 50% personalization, targeting & password method segmentation Connect to each of the Get up and running with Focus your time building great social networks with one social login in under a day online experiences, not on aggregated API maintaining a login system janrain Source: Janrain Inc. Includes data through September 2011 Entertainment Salesforce Media Entertainment PayPal a > Music OL 3 Windows Live > > Myspace Retail Linkedin E Yahoo! E Media Twitter Retail Google Facebook Social Login and Sharing Trends Across the Web The social media landscape is fragmented. People use Facebook to interact with friends and family; Twitter to follow influencers and share opinions; Linkedin for their professional network; and Gmail, Yahoo! or Hotmail to communicate directly with contacts. These social identities can be used to speed up registration on sites across the web. Which identities do people prefer both for login and content sharing? 5% 4% Q3 2011 8% Social Login Preferences 11% Y 42% 29% 10% Q3 2011 12% Yr Mobile Social Login Preferences 37% On mobile apps, Facebook and Google lead in popularity, followed 37% by Yahoo! and Twitter. 50% Quarterly Trends for all Social Logins 40% When it comes to social login, people 30% want choice. Across more than 365,000 websites using Janrain Engage for social login, Facebook is 20% the most popular option. But 58% would rather use a different social identity. 10% Q4 Q1 Q2 Q4 Q1 Q2 93 2010 2011 2011 Q4 Social Login Preferences 2010 Quarterly Trends by Verticals (visual comparison) 14% Q2 2010 23% O Yahoo! • Google 43% O Facebaok Q1 14% O Other 2010 16% O Windows Live 58% O AOL 2% O Twitter 12% 29% 100% 49% 80% 4% 60% 6% 19% 40% 19% 20% 43% The social identities preferred by users vary by industry. From media Q4 2009 publishers to retailers and Q1 2010 Q4 2010 entertainment and music sites, Q1 2011 Q2 2011 Q3 2011 uniform preference by type of site is hard to find. And preferences within each vertical evolving over time Social Login Preferences as social networks emerge and grow in popularity. Quarterly Trends by Vertical (individual breakout) 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% Other 04 91 2010 2010 201. 2011 2011 2011 2011 2011 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% q2 2010 2010 20L1 2010 2011 2011 2011 54% Q3 2011 Social Sharing Preferences More than ever, people are sharing comments, purchases, reviews and other content from the web to their social networks. Facebook and Twitter are 34% far and away the most popular sharing destinations. Linkedin myspace in 7% 2% Profile Data Social login opens the door to collecting a rich amount of profile data from a user's social network account. Each social network provides a different set of profile data on their users that you can use to improve personalization, targeting and segmentation. Email Name Location Birth Date Gender Friends/Contacts Profile Photo Interests Social Sharing Shipping Address The Value of Social Login Simplify registration & Collect rich social 66% prefer social login to increase login conversion profile data to improve the old school username / rates 10 - 50% personalization, targeting & password method segmentation Connect to each of the Get up and running with Focus your time building great social networks with one social login in under a day online experiences, not on aggregated API maintaining a login system janrain Source: Janrain Inc. Includes data through September 2011 Entertainment Salesforce Media Entertainment PayPal a > Music OL 3 Windows Live > > |> > > > Myspace Retail Linkedin E Yahoo! E Media Twitter Retail Google Facebook Social Login and Sharing Trends Across the Web The social media landscape is fragmented. People use Facebook to interact with friends and family; Twitter to follow influencers and share opinions; Linkedin for their professional network; and Gmail, Yahoo! or Hotmail to communicate directly with contacts. These social identities can be used to speed up registration on sites across the web. Which identities do people prefer both for login and content sharing? 5% 4% Q3 2011 8% Social Login Preferences 11% Y 42% 29% 10% Q3 2011 12% Yr Mobile Social Login Preferences 37% On mobile apps, Facebook and Google lead in popularity, followed 37% by Yahoo! and Twitter. 50% Quarterly Trends for all Social Logins 40% When it comes to social login, people 30% want choice. Across more than 365,000 websites using Janrain Engage for social login, Facebook is 20% the most popular option. But 58% would rather use a different social identity. 10% Q4 Q1 Q2 Q4 Q1 Q2 93 2010 2011 2011 Q4 Social Login Preferences 2010 Quarterly Trends by Verticals (visual comparison) 14% Q2 2010 23% O Yahoo! • Google 43% O Facebaok Q1 14% O Other 2010 16% O Windows Live 58% O AOL 2% O Twitter 12% 29% 100% 49% 80% 4% 60% 6% 19% 40% 19% 20% 43% The social identities preferred by users vary by industry. From media Q4 2009 publishers to retailers and Q1 2010 Q4 2010 entertainment and music sites, Q1 2011 Q2 2011 Q3 2011 uniform preference by type of site is hard to find. And preferences within each vertical evolving over time Social Login Preferences as social networks emerge and grow in popularity. Quarterly Trends by Vertical (individual breakout) 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% Other 04 91 2010 2010 201. 2011 2011 2011 2011 2011 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% q2 2010 2010 20L1 2010 2011 2011 2011 54% Q3 2011 Social Sharing Preferences More than ever, people are sharing comments, purchases, reviews and other content from the web to their social networks. Facebook and Twitter are 34% far and away the most popular sharing destinations. Linkedin myspace in 7% 2% Profile Data Social login opens the door to collecting a rich amount of profile data from a user's social network account. Each social network provides a different set of profile data on their users that you can use to improve personalization, targeting and segmentation. Email Name Location Birth Date Gender Friends/Contacts Profile Photo Interests Social Sharing Shipping Address The Value of Social Login Simplify registration & Collect rich social 66% prefer social login to increase login conversion profile data to improve the old school username / rates 10 - 50% personalization, targeting & password method segmentation Connect to each of the Get up and running with Focus your time building great social networks with one social login in under a day online experiences, not on aggregated API maintaining a login system janrain Source: Janrain Inc. Includes data through September 2011 Entertainment Salesforce Media Entertainment PayPal a > Music OL 3 Windows Live > > |> > > > Myspace Retail Linkedin E Yahoo! E Media Twitter Retail Google Facebook Social Login and Sharing Trends Across the Web The social media landscape is fragmented. People use Facebook to interact with friends and family; Twitter to follow influencers and share opinions; Linkedin for their professional network; and Gmail, Yahoo! or Hotmail to communicate directly with contacts. These social identities can be used to speed up registration on sites across the web. Which identities do people prefer both for login and content sharing? 5% 4% Q3 2011 8% Social Login Preferences 11% Y 42% 29% 10% Q3 2011 12% Yr Mobile Social Login Preferences 37% On mobile apps, Facebook and Google lead in popularity, followed 37% by Yahoo! and Twitter. 50% Quarterly Trends for all Social Logins 40% When it comes to social login, people 30% want choice. Across more than 365,000 websites using Janrain Engage for social login, Facebook is 20% the most popular option. But 58% would rather use a different social identity. 10% Q4 Q1 Q2 Q4 Q1 Q2 93 2010 2011 2011 Q4 Social Login Preferences 2010 Quarterly Trends by Verticals (visual comparison) 14% Q2 2010 23% O Yahoo! • Google 43% O Facebaok Q1 14% O Other 2010 16% O Windows Live 58% O AOL 2% O Twitter 12% 29% 100% 49% 80% 4% 60% 6% 19% 40% 19% 20% 43% The social identities preferred by users vary by industry. From media Q4 2009 publishers to retailers and Q1 2010 Q4 2010 entertainment and music sites, Q1 2011 Q2 2011 Q3 2011 uniform preference by type of site is hard to find. And preferences within each vertical evolving over time Social Login Preferences as social networks emerge and grow in popularity. Quarterly Trends by Vertical (individual breakout) 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% Other 04 91 2010 2010 201. 2011 2011 2011 2011 2011 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% q2 2010 2010 20L1 2010 2011 2011 2011 54% Q3 2011 Social Sharing Preferences More than ever, people are sharing comments, purchases, reviews and other content from the web to their social networks. Facebook and Twitter are 34% far and away the most popular sharing destinations. Linkedin myspace in 7% 2% Profile Data Social login opens the door to collecting a rich amount of profile data from a user's social network account. Each social network provides a different set of profile data on their users that you can use to improve personalization, targeting and segmentation. Email Name Location Birth Date Gender Friends/Contacts Profile Photo Interests Social Sharing Shipping Address The Value of Social Login Simplify registration & Collect rich social 66% prefer social login to increase login conversion profile data to improve the old school username / rates 10 - 50% personalization, targeting & password method segmentation Connect to each of the Get up and running with Focus your time building great social networks with one social login in under a day online experiences, not on aggregated API maintaining a login system janrain Source: Janrain Inc. Includes data through September 2011 Entertainment Salesforce Media Entertainment PayPal a > Music OL 3 Windows Live > > |> > > > Myspace Retail Linkedin E Yahoo! E Media Twitter Retail Google Facebook Social Login and Sharing Trends Across the Web The social media landscape is fragmented. People use Facebook to interact with friends and family; Twitter to follow influencers and share opinions; Linkedin for their professional network; and Gmail, Yahoo! or Hotmail to communicate directly with contacts. These social identities can be used to speed up registration on sites across the web. Which identities do people prefer both for login and content sharing? 5% 4% Q3 2011 8% Social Login Preferences 11% Y 42% 29% 10% Q3 2011 12% Yr Mobile Social Login Preferences 37% On mobile apps, Facebook and Google lead in popularity, followed 37% by Yahoo! and Twitter. 50% Quarterly Trends for all Social Logins 40% When it comes to social login, people 30% want choice. Across more than 365,000 websites using Janrain Engage for social login, Facebook is 20% the most popular option. But 58% would rather use a different social identity. 10% Q4 Q1 Q2 Q4 Q1 Q2 93 2010 2011 2011 Q4 Social Login Preferences 2010 Quarterly Trends by Verticals (visual comparison) 14% Q2 2010 23% O Yahoo! • Google 43% O Facebaok Q1 14% O Other 2010 16% O Windows Live 58% O AOL 2% O Twitter 12% 29% 100% 49% 80% 4% 60% 6% 19% 40% 19% 20% 43% The social identities preferred by users vary by industry. From media Q4 2009 publishers to retailers and Q1 2010 Q4 2010 entertainment and music sites, Q1 2011 Q2 2011 Q3 2011 uniform preference by type of site is hard to find. And preferences within each vertical evolving over time Social Login Preferences as social networks emerge and grow in popularity. Quarterly Trends by Vertical (individual breakout) 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% Other 04 91 2010 2010 201. 2011 2011 2011 2011 2011 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% q2 2010 2010 20L1 2010 2011 2011 2011 54% Q3 2011 Social Sharing Preferences More than ever, people are sharing comments, purchases, reviews and other content from the web to their social networks. Facebook and Twitter are 34% far and away the most popular sharing destinations. Linkedin myspace in 7% 2% Profile Data Social login opens the door to collecting a rich amount of profile data from a user's social network account. Each social network provides a different set of profile data on their users that you can use to improve personalization, targeting and segmentation. Email Name Location Birth Date Gender Friends/Contacts Profile Photo Interests Social Sharing Shipping Address The Value of Social Login Simplify registration & Collect rich social 66% prefer social login to increase login conversion profile data to improve the old school username / rates 10 - 50% personalization, targeting & password method segmentation Connect to each of the Get up and running with Focus your time building great social networks with one social login in under a day online experiences, not on aggregated API maintaining a login system janrain Source: Janrain Inc. Includes data through September 2011 Entertainment Salesforce Media Entertainment PayPal a > Music OL 3 Windows Live > > |> > > > Myspace Retail Linkedin E Yahoo! E Media Twitter Retail Google Facebook Social Login and Sharing Trends Across the Web The social media landscape is fragmented. People use Facebook to interact with friends and family; Twitter to follow influencers and share opinions; Linkedin for their professional network; and Gmail, Yahoo! or Hotmail to communicate directly with contacts. These social identities can be used to speed up registration on sites across the web. Which identities do people prefer both for login and content sharing? 5% 4% Q3 2011 8% Social Login Preferences 11% Y 42% 29% 10% Q3 2011 12% Yr Mobile Social Login Preferences 37% On mobile apps, Facebook and Google lead in popularity, followed 37% by Yahoo! and Twitter. 50% Quarterly Trends for all Social Logins 40% When it comes to social login, people 30% want choice. Across more than 365,000 websites using Janrain Engage for social login, Facebook is 20% the most popular option. But 58% would rather use a different social identity. 10% Q4 Q1 Q2 Q4 Q1 Q2 93 2010 2011 2011 Q4 Social Login Preferences 2010 Quarterly Trends by Verticals (visual comparison) 14% Q2 2010 23% O Yahoo! • Google 43% O Facebaok Q1 14% O Other 2010 16% O Windows Live 58% O AOL 2% O Twitter 12% 29% 100% 49% 80% 4% 60% 6% 19% 40% 19% 20% 43% The social identities preferred by users vary by industry. From media Q4 2009 publishers to retailers and Q1 2010 Q4 2010 entertainment and music sites, Q1 2011 Q2 2011 Q3 2011 uniform preference by type of site is hard to find. And preferences within each vertical evolving over time Social Login Preferences as social networks emerge and grow in popularity. Quarterly Trends by Vertical (individual breakout) 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% Other 04 91 2010 2010 201. 2011 2011 2011 2011 2011 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% q2 2010 2010 20L1 2010 2011 2011 2011 54% Q3 2011 Social Sharing Preferences More than ever, people are sharing comments, purchases, reviews and other content from the web to their social networks. Facebook and Twitter are 34% far and away the most popular sharing destinations. Linkedin myspace in 7% 2% Profile Data Social login opens the door to collecting a rich amount of profile data from a user's social network account. Each social network provides a different set of profile data on their users that you can use to improve personalization, targeting and segmentation. Email Name Location Birth Date Gender Friends/Contacts Profile Photo Interests Social Sharing Shipping Address The Value of Social Login Simplify registration & Collect rich social 66% prefer social login to increase login conversion profile data to improve the old school username / rates 10 - 50% personalization, targeting & password method segmentation Connect to each of the Get up and running with Focus your time building great social networks with one social login in under a day online experiences, not on aggregated API maintaining a login system janrain Source: Janrain Inc. Includes data through September 2011 Entertainment Salesforce Media Entertainment PayPal a > Music OL 3 Windows Live > > |> > > > Myspace Retail Linkedin E Yahoo! E Media Twitter Retail Google Facebook Social Login and Sharing Trends Across the Web The social media landscape is fragmented. People use Facebook to interact with friends and family; Twitter to follow influencers and share opinions; Linkedin for their professional network; and Gmail, Yahoo! or Hotmail to communicate directly with contacts. These social identities can be used to speed up registration on sites across the web. Which identities do people prefer both for login and content sharing? 5% 4% Q3 2011 8% Social Login Preferences 11% Y 42% 29% 10% Q3 2011 12% Yr Mobile Social Login Preferences 37% On mobile apps, Facebook and Google lead in popularity, followed 37% by Yahoo! and Twitter. 50% Quarterly Trends for all Social Logins 40% When it comes to social login, people 30% want choice. Across more than 365,000 websites using Janrain Engage for social login, Facebook is 20% the most popular option. But 58% would rather use a different social identity. 10% Q4 Q1 Q2 Q4 Q1 Q2 93 2010 2011 2011 Q4 Social Login Preferences 2010 Quarterly Trends by Verticals (visual comparison) 14% Q2 2010 23% O Yahoo! • Google 43% O Facebaok Q1 14% O Other 2010 16% O Windows Live 58% O AOL 2% O Twitter 12% 29% 100% 49% 80% 4% 60% 6% 19% 40% 19% 20% 43% The social identities preferred by users vary by industry. From media Q4 2009 publishers to retailers and Q1 2010 Q4 2010 entertainment and music sites, Q1 2011 Q2 2011 Q3 2011 uniform preference by type of site is hard to find. And preferences within each vertical evolving over time Social Login Preferences as social networks emerge and grow in popularity. Quarterly Trends by Vertical (individual breakout) 60% 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% Other 04 91 2010 2010 201. 2011 2011 2011 2011 2011 50% 50% 40% 40% 30% 30% 20% 20% 10% 10% q2 2010 2010 20L1 2010 2011 2011 2011 54% Q3 2011 Social Sharing Preferences More than ever, people are sharing comments, purchases, reviews and other content from the web to their social networks. Facebook and Twitter are 34% far and away the most popular sharing destinations. Linkedin myspace in 7% 2% Profile Data Social login opens the door to collecting a rich amount of profile data from a user's social network account. Each social network provides a different set of profile data on their users that you can use to improve personalization, targeting and segmentation. Email Name Location Birth Date Gender Friends/Contacts Profile Photo Interests Social Sharing Shipping Address The Value of Social Login Simplify registration & Collect rich social 66% prefer social login to increase login conversion profile data to improve the old school username / rates 10 - 50% personalization, targeting & password method segmentation Connect to each of the Get up and running with Focus your time building great social networks with one social login in under a day online experiences, not on aggregated API maintaining a login system janrain Source: Janrain Inc. Includes data through September 2011 Entertainment Salesforce Media Entertainment PayPal a > Music OL 3 Windows Live > > |> > > > Myspace Retail Linkedin E Yahoo! E Media Twitter Retail Google Facebook

Social Login and Sharing Trends Across the Web

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The social media landscape is fragmented. People use Facebook to interact with friends and family; Twitter to follow influencers and share opinions; LinkedIn for their professional network; and G...

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